The buzz is growing as we get closer to the grand opening of Shubee Flowrider – Panama City Beach’s newest attraction! For those of you who don’t know, Shubee Flowrider is an indoor, man-made surfable wave – and it’s set to become one of Panama City Beach’s most exciting additions! There are more than 50 Flowriders across the globe, located mainly in water parks and resorts, and a popular feature on Royal Caribbean cruise ships. The Flowrider uses an array of high-output water pumps to produce a stationary sheet of water that flows over a fixed, foam-padded surface. It’s a safe, fun way for both experienced surfers and novices to feel the thrill of riding a wave without even dipping a toe in the ocean.
The project is coming along beautifully and hopefully it won’t be too much longer before the doors open and the water starts flowing. The project actually started off a little slower than expected, but it’s moving along at a much faster pace now. The exterior walls are up, and the roof is on. Shubee Flowrider is located on the Miracle Strip at Hutchinson Blvd and Front Beach Road – check it out next time you drive by! Christina Hammer from Shubee Flowrider explains: “The reason we decided to put a Flowrider here in Panama City Beach is because there isn’t much for locals to do that’s exciting, fun, and different, especially for the kids. We will pride ourselves on being a safe and fun place where the local kids will love to hang out.”
Judging from Flowrider’s massive popularity in other areas, this attraction will prove to be a very welcome addition to our community. Every Flowrider participates in a flowboarding contest circuit, and Shubee in Panama City Beach will be no exception. The contest allows competitive flowboarders the opportunity to travel and compete with other flowboarders in different areas. Classes will be available at the location for those interested in learning more about this thrilling sport. Another exciting aspect of the attraction is its potential for hosting special events. Christina Hammer predicts this will play a huge role – thanks in part to two full size party rooms and a variety of packages to choose from. There’s also going to be an exciting retail section, where visitors will be able to shop for the hottest west coast brands that are harder to find here in Florida. Brands like RVCA, MATIX, JEDIDIAH, REEF, RIPCURL, FOX, and many more will be available, making Shubee Flowrider’s selection a little different than some of the beach’s existing surf outlets.
For those interested in working for Shubee, there will be a job fair on August 5th from 8:00am to 5:00pm, and August 6th from 3:00pm to 9:00pm. Anyone who is interested in a job can come during those times and fill out an application.
Check out the official website and watch this space for updates!

