From the category archives:
One of the cool things about bringing in Southwest Airlines to the new Northwest Florida Beaches International Airport was that we get to take advantage of SWA’s amazing marketing success. This proven track record of creating an immense brand awareness so far has proven invaluable so far in marketing Panama City Beach, and it couldn’t come at a better time.
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In a recent airport authority board meeting, Airport Director reported to the board that traffic at the new Northwest Florida Beaches International Airport was up almost 200% over the traffic at the old Panama City airport during June of 2009. This is great news as traffic is higher than anticipated and surely a shot in the arm to our local economy and shot over the bow of airport nay-sayers.
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ECP is officially opened for business, and ladies and gentleman, if you didn’t get to take a trip down to the new Northwest Florida International Airport this weekend, you missed one heck of a gala, complete with live music, food, a marching band and a pep rally-style arrival for those lucky few who were first to arrive at the new airport .
Big names were in attendance for the big weekend long event, including governor Charlie Crist, Senator George LeMieux, Senator Ben Nelson and other state an local dignitaries. There was even an invitation to President Obama. READ MORE
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Having been under construction for two and a half years, the new airport in Panama City is finally about to open. Dubbed Northwest Florida Beaches International Airport, the new facility boasts the title of being the first commercial airport build in the U.S. since 9/11. Not only is the new airport expected to change the dynamics of travel to our area, many are expecting increased growth and prosperity that would have been difficult to realize without this new addition to our area.
The grand opening ceremonies are this weekend with the airport being open to the public on Saturday from 9 am to 4 pm. But, if you can’t wait, here is a video of the new airport.
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It’s been over a month since we’ve visited the new airport site and boy has it come a long way; no more construction trailers, no more hard hats, just gorgeous grass and colorful landscaping all around what can be considered Panama City Beach’s newest and best attraction.
See All The Photos Below
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It’s been a long time coming, but the wait is almost over. The brand new Northwest Florida Beaches International Airport opens on May 23rd, 2010, and Panama City Beach is abuzz with the excitement! READ MORE
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As we all wonder how the new airport and having Southwest Airlines as our low cost carrier will effect Panama City Beach, members of the TDC along with Lou Hammond Agency have teamed up with Southwest to go well beyond speculation and into some serious action. Don’t believe me, check out this new Southwest Airlines ad and tell me when was the last ad you saw from SW that actually names the city?
The TDC has hit all the fly markets in Houston, Baltimore, Nashville and Orlando branding Panama City Beach as an undiscovered beach community. In fact, the tag line on much of the in-flight print advertising reads “17 Hidden Beaches, 1 Revealing Destination” written in the white sands of Northwest Florida Beaches.
The marketing campaign expands far larger than anything Panama City Beach has ventured to do in past campaigns, including TV air time in places like Good Morning America, Fox Business, Great Day Houston and Tennessee Mornings as well as regional newspapers like Washington Post, Baltimore Sun, Atlanta Journal and even New York Times. Check out this awesome article from the Tennessean.
From the looks of it, the TDC is doing its job. Those who believe the new airports effects on Panama City Beach will be minor, please note that the people in charge are putting in long hours to make sure the opposite is true.
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One of PCBDaily.com’s most popular topics is the new Northwest Florida Beach International Airport. Whether it’s a big development or just a few pics of the site, interest is always high. Well, Young Professionals @ THE Beach is offering you a chance to check out the site for your self with an Airport tour on Wednesday, April 14th.
If you want to join YP at THE Beach for a pre-opening tour of the new Northwest Florida Beaches International Airport, the group will meet at Shades at the Loop at 3 PM and will depart from there, via shuttle, to the airport.
This is a great opportunity to tour this amazing facility before it opens to the public!
There is a limited number of spaces available. You can register by contacting Wendy Radke via phone or email.
Wendy Radke
Walton Area Chamber of Commerce
(850) 267-0683
wendy@waltonareachamber.com
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