From the category archives:

Growth

Post image for Breakfast Point Marketplace: Now a Thriving Shopping and Dining Area

Remember when Breakfast Point Marketplace was just a new Publix grocery store and then to the delight of just about everyone, a Dunkin’ Donuts? In a seemingly short space of time, this centrally located shopping and dining area has transformed from a relatively empty space to a busy center that now offers many conveniences and some of our favorite names. I can’t even remember what I did before this handy little plaza came to be – but I do know that I would be lost without it! Breakfast Point Marketplace is a wonderful addition to Panama City Beach, and now that most of its stores are open for business, here’s a rundown of what you can find there. READ MORE

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If you’ve been watching the news, (which I am sure we all have) you are aware that the top kill efforts to stop the oil from from spilling into the Gulf failed, leaving whole regions fearful of what might happen economically if the spill can’t be contained. The sobering news, however, did not detour crowds from heading to Panama City Beach’s unaffected shores and soaking up sun while lounging on perfectly white, gorgeous beaches. READ MORE

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Trash, on Panama City Beach, has a funny way of accumulating. Every year tons of trash finds its way to landfills, strung-out along the streets or blown around all over our gorgeous beaches with no one to pick it up. Well, early last month the city council voted to move residents of Panama City Beach towards mandatory garbage collection and, at least to some degree, alleviating part of the problem of PCB’s dirty reputation.

Naturally, mandatory garbage collection will reduce the amount of trash leftover from short-term renters and residential areas that do not require collection. Also, it could reduce illegal dumping and littering as residents won’t be saving money as they may have before. READ MORE

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If you read our previous article, you know we talked to Paul Casto, the Public Works Director for Panama City Beach, about beach traffic. In said article, Mr. Casto talked about the three problems with our traffic, those being the increase of people on the beach, the addition of three traffic lights and the new traffic light synchronization system east of the Hathaway bridge. We asked Mr. Casto what could be done about the traffic in the future. His answer was simple;

“We have to put a synchronization system on the beach.” That system would improve mobility on Front Beach Road, Hutchinson and Panama City Beach Parkway by keeping the signals synchronized and helping traffic flow more easily. “It is more to it than just that.” Mr. Casto went on to say. “There are other factors as well. With the CRA developments, Front Beach Road will function differently.” Soon there will be a multi-modal tram station on Front Beach Road with a dedicated tram lane that will increase overall mobility. This will decrease the number of vehicles as well as the number of people walking in front of cars.

The future of Panama City Beach infrastructure will include more artery streets that will lead out of Front Beach Road and up to Panama City Beach Parkway. Those additional streets will serve as outlets that currently don’t exist.

“The new airport should have an effect on the traffic too.” The beauty of fly markets means less cars. Less cars, mean less traffic.

The idea is simple. Enhance the infrastructure by providing more outlet streets, by offering more means of public transportation and to synchronize the traffic light system. Traffic is bad, but help is on the way.

“Traffic is as bad as I have ever seen it.” Mr. Casto said, “But we’re working to fix it, it just takes time.”

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If you have been anywhere on the beach during this years Spring Break, you’ve noticed no doubt that traffic has been unusually bad this year. Sure, Front Beach Road is a given, avoid that traffic-trap at all costs. Traffic on FBR was so astonishingly bad, that Saturday night officials from the Bay County Sheriff’s Office had to close Front Beach Road from 6p.m. until at least 10p.m. But, even Panama City Beach Parkway, known for providing a speedy getaway for residents looking to circumvent the knots of cars, was slammed with bumper to bumper traffic. In fact, the traffic was so bad on the afternoon of the Car Show at Frank Brown Park that Eastbound traffic was backed up will beyond highway 79, leaving a trail of stories of residents taking 388 into town. One could argue that this whole traffic matter was simply a Spring Break phenomenon, but with the new airport coming online, some predict this is only the start of a growing problem. So what’s the deal?

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You may already know that the St. Joe Company was working on a large development, a project adjacent to the soon-to-opened Northwest Florida Beaches International Airport. Well, earlier today, the St. Joe Company revealed plans to transport its corporate headquarters to that new location, embedding themselves more deeply in the region than ever before.

In an article published on the WJHG website, read the full article here, the move could mean big things for our area:

“The new location, surrounded by some of the Company’s most valuable land holdings, will enable the Company to build on its real estate and economic development successes in the Northwest Florida region.

St. Joe’s new headquarters will be located within Phase I of the Company’s West Bay Sector Plan development near the entrance of the new international airport which is scheduled to open in May 2010. The new offices will provide the Company with a location central to its numerous residential communities and commercial properties under development, as well as Company lands slated for new business and development opportunities in the region.

The Company will be consolidating offices from Jacksonville, Tallahassee, Port St. Joe and South Walton County into the new location. Construction of the approximately 50,000 square foot Class A multi-tenant office building is scheduled to begin this summer, with relocation of the Company’s headquarters and personnel to be completed by the summer of 2011.”

So what does this mean for us? Well, it means that St. Joe sees something on the horizon, maybe something on which the rest of us can only speculate. In recent PCB Optimism articles (read Beth Oltman’s Here or Dawn Moliterno’s Here) both community leaders spoke about a burgeoning regionalization and growth of industry in the areas near future. Perhaps, this move is the first mile marker on a road to a bigger, brighter Northwest Florida.

Credits: http://www.wjhg.com/home/headlines/88171467.html

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Array

 Most of the new City Pier on Panama city beach is up and running. But I’ve been noticing as I’ve wandered about Pier Park that there is some construction happening at the foot of the City Pier. So today the weather was a bit warmer I took a stroll just to see what was going on. What follows are some of the photos I took.
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What may distinguish Panama City Beach from larger, more prominent, vacation destinations isn’t what you may think. It isn’t the clientele, because let’s face it; the same people who visit Orlando and New Orleans visit Panama City Beach. It’s not necessarily our ignominious moniker as the “Redneck Riviera,” because even a place like Gatlinburg, Tennessee, where such a label may seem a tad more appropriate, has avoided such branding. In fact, what may be keeping Panama City Beach from realizing its full potential as a vacation destination to rival any, is a very simple thing we’ve all taken for granted; standardized hospitality training. The very truth in the statement is evidenced by how many people, as they read this, scoff at the idea.

While you think Panama City Beach is doing just fine in its ability to be a hospitable, obliging place for all vacationers your own “Southern Manners” may be what’s blinding you from the truth. The reality is, as city Panama City Beach is not professionally hospitable. As far as true, professionally operated hospitality goes, Panama City Beach could be schooled by places like Orlando and Gatlinburg. Don’t believe me? Below are five scenarios that, although fictionally composed, can be witnessed happening all over the beach. After reading them, ask yourself do we need the training.

Restaurant Scenario:

During peak season, several families wait outside a restaurant where the wait has reached over an hour. It is the height of summer and the heat index is in the triple digits. There are no available seats in the restaurants interior and all unseated patrons must wait outside where chairs are extremely limited and the heat is rising off the pavement in waves. During their wait no hostesses come out to check on them, from the restaurant manager they receive no updates on wait time and no complimentary refreshments are provided in the extreme heat. When one of the fathers, whose two-year old daughter is drenched with sweat in the blistering heat, approaches the teenage, untrained hostess regarding remaining wait time the hostess sighs with annoyance and says, “Sir, the wait time is 45 minutes and you’ve only waited 30. We can’t seat you until seats are available. We’ll buzz you when its time.”

Hotel Scenario:

During the midnight shift, two young girls, one twelve and the other sixteen, rush the front desk counter of their hotel obviously frightened and out of breath. The older of them, panting and shaking, says to the desk clerk, “We saw a huge bug in our room.”
The other girl chimed in, “It was giant; bigger than my thumb and black!”
“And it could fly!”
The desk clerk, an older woman, chuckled softly and replied,”It’s just a palmetto bug. They’re everywhere this time of year. Where are your parents?”
The older girl answered, “They went to dinner and we ordered pizza. The bug landed in our food.”
“Well,” the clerk said. “Those bugs ain’t gonna do you no harm. They just looking for a place to get out of the weather.” She reached behind the desk and grabbed a can of bug spray. “We don’t have maintenance on staff right now so take this with you. If you see him again, give him a shot of this and I promise you won’t see him again.”

Transportation Scenario:

A family, excited to be in Panama City Beach for their annual vacation, have problems with the car rental at the airport and decide to hail a taxi. The taxi stops. When the man opens the door for his wife, the cab billows with cigarette smoke. Inside, the cab still smells like Spring Break puke. The man says to his wife and two children, “Don’t worry. We’ll get to the hotel and the fun starts.”
After driving silently for a few miles, they cross Hathaway Bridge and see the beautiful water for the first time. The kids are blown away by the colors of the gulf and the ships coasting the calm water. The man says to the cabbie, “We’ve never been to Panama City Beach. This place is beautiful. Tell me a little about it.”
The driver answers, “It’s busy and crowded. But from what I hear there’s a lot to do.”
“Like what?” The man asks. “Where’s a good place to take the kids for dinner?”
“Umm, there are lots of places. You’ll see all that once you get to your hotel.”
“But c’mon, as a local, you’ve got to know a few good spots. Any places you’d suggest?”
“Nope. Ask the front desk clerk at your hotel.”

Law Enforcement Scenario:

A big name celebrity is brought to Panama City Beach for a one night only concert. Since there is no venue to house such an event, the concert is held on the beach. Law Enforcement has a plan in place to accommodate up to 10,000 – 12,000 occupants on the beach and roadside parking. None of the local businesses are knowledgeable about this plan because, but based on the projected number, law enforcement should be able to handle the influx.

The concert sees nearly 30,000 people, far above the anticipated number. Roadsides are crammed with cars causing major traffic jams and potentially dangerous situations. Bathrooms, water fountains and other necessary items for a concert of such a magnitude were not readily available. When the concert ends, the 30,000 people at once hit the streets and overwhelm the businesses and law enforcement. Open canisters, kids hanging out windows, speeding cars and other illegal circumstances cannot be properly policed. Local business parking lots are littered with people and trash and the traffic is backed up for hours. Police have to close roads in order to manipulate the traffic.

A local couple is trying to get home in all the madness. Their home is on one of the closed streets. When the couple asks the police officer if they can cut through to get to their home and out of the crazy scene, the officer ignores them and they have to sit through a 2 hour traffic loop just to get home.

Nightlife Scenario:

A man in a bar accidentally bumps into a woman, causing her to spill her drink onto her dress. The woman, slightly inebriated, screams at the man who tries desperately to apologize. After only a few moments, the woman’s boyfriend walks up, his eyes dancing around with drunkenness.

The boyfriend shoves the other man into a crowd of people causing a ruckus at the bar. The bartender calls for the bouncers, who show up and grab both men. The boyfriend tries to fight off the bouncer causing the bouncers to become more aggressive. The man, who is still attempting to be apologetic and explain to the bouncer his mistake, is put in a chokehold and dragged out of the bar; his night on Panama City Beach ruined.

These are but scenarios that represent real life scenes on Panama City Beach. The lack of hospitality training not only hinders businesses and their employees from handling these situations properly, but often encourages the situations by the utter unprofessionalism. By simply adding accessible Standardized training (which should be relatively easy with the new bay county chapter of the FRLA) Panama City Beach could change everything about its moniker and its clientele by setting the example.

You may be raised how to be polite contributing members of society, but no one is raised to be hospitable and professional: for that you need training.

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On Tuesday afternoon, Bay County’s newly formed branch of the Florida Restaurant and Lodging Association, or FRLA, met for the first time at the new Palms Convention center.

A long agenda couldn’t keep the conversation from remaining on a single topic: training. Comments from the likes of Julie Hilton, Jack Bishop and Paul Wohlford all centered on the need to and the benefit of having food/alcohol and hospitality training services for beach employees. “We need a lesson in hospitality,” Mr. Bishop acknowledged, “We sometimes treat our tourists like invaders.”

Conversations weren’t just about the concierge side of things, but the need to make sure the destination as a whole is versed in things like vendor responsibility, food safety, sexual harassment awareness and more. The inevitable goal of Bay County’s FRLA branch will be to lead the county in the delegation of efforts such as training and supplying information on regulatory compliance services. This training will be key in preparing for Bay County’s anticipated tourism boost when the new airport opens. The sentiment throughout the meeting was that, as of now, Bay County is simply not prepared on a professional level to handle the possible influx of new tourists.

Discussions about the airport during the meeting spurred a constructive debate on the need to extend training to Panama City Beach’s transportation sector. Mr. Wohlford stated frankly, “We need better trained ground transportation.” He went on to say. “These are our concierge. I think it’s important that these guys [transportation sector] are trained and knowledgeable about where to stay, where to eat and so on. They are going to be the first impression on our tourists.”

The Bay County FRLA branch began creating committees that will spearhead efforts, in conjunction with the CVB and local Chambers, to make sure standardized hospitality training is available for all local businesses. This will be the first step in making Panama City Beach a better overall destination for tourists both current and future.

More: Jimmy and Johnny Patronis were elected to the Restaurateur and Hotelier hall of fame. Expect to see quite a gala for their ceremony.

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As Panama City Beach prepares for a new airport slated to be taking in flights by this time next year, many question how the airport is really going to benefit their businesses. Well, here is your answer…actually, five of them.

1. More People = More Money

This is the easiest reason. Obviously, with the completion of the new airport, Panama City Beach will be able to reach new markets it could not before. In addition to opening direct travel channels that previously did not exist, current feeder markets will be more encouraged to fly into Panama City Beach because of the significantly cheaper rates than PFN. The lure of the one-hour flight will just be too much for markets like Atlanta and Birmingham exposing Panama City Beach to the “disposable income” demographic. Panama City Beach will see a significant increase in the amount of travelers, in turn, an increase in revenue for just about everyone.

2. Real Estate Value

Panama City Beach has already seen considerable growth in developments over the last 5 years. The new airport is expected to both accelerate that growth as well as open the gates to investors. There have been all sorts of theories on whether PCB will see a “boom” in real estate growth or a “gradual incline” but regardless, businesses will benefit. Investors will be attracted by the new airport’s effect on Panama City Beach inexorably boosting economic return on private capital. When the overall value increases so too will things like, say…I dunno…room rates? Cha-Ching.

3. Re-Introduction, “Hello, New York, My Name Is…”

The new airport presents a unique opportunity very difficult to come by for any tourist destination. Panama City Beach has been labeled as the “Redneck Riviera” and most people who’ve visited the city have visited it previously and are knowledgeable about the resorts and hotels and attractions. The effect the new airport will have on the destination’s ability to re-invent itself will be invaluable. Equally, every accommodation and attraction throughout the beach will be presented the same opportunity. You get to retell your story however you like. If you haven’t started getting ready for advertising and marketing, now is the time, because you’ll get one shot to show a new group of people that you’re worth spending money.

4. Opportunity For A New Season

This hasn’t been talked about much, but should be considered. Panama City Beach’s biggest encumbrance is its seasonal activity. All over the beach establishments close for three months or more out of the year to accommodate the severe lag in business. With the new airport completed coupled with TDC/CVB efforts to create off-season tourist-attracting events, what used to be a seasonal-lag may become a goldmine. Imagine if the business you do during peak season continues at nearly the same rate all the way to December? With the ability to create flight package deals, this may be the next step in PCB evolution.

5. Morale – The Domino Effect

Initially, this doesn’t seem like a big deal, but consider the overall economic impact the new airport will have on the beach. More jobs, more money and better pay makes for happy people. What we’ve seen over the last few years, the increase in the developments, the CRA projects and now the negotiations in adopting form-based design regulations are direct results of the new airport. What you will have in the coming years is a more beautiful and happier city than ever before. I don’t know about you, but that may be the most valuable consequence of all.

These are our 5, do you have more?

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