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	<title>pcbdaily.com &#187; Marketing</title>
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	<link>http://pcbdaily.com</link>
	<description>Panama City Beach Information, news, and updates including Pier Park and the Panama City Airport</description>
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		<title>Panama City Beach CVB Targets Spring-Breakers with New Online Planning Guides</title>
		<link>http://pcbdaily.com/panama-city-beach-cvb-targets-spring-breakers-with-new-online-planning-guides</link>
		<comments>http://pcbdaily.com/panama-city-beach-cvb-targets-spring-breakers-with-new-online-planning-guides#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:12:42 +0000</pubDate>
		<dc:creator>Ellie Cominos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Spring Break]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[panama city beach convention and visitors bureau]]></category>
		<category><![CDATA[panama city beach spring break]]></category>
		<category><![CDATA[panama city beach spring break 2010]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=7237</guid>
		<description><![CDATA[

			
				
			
		
It’s right around the corner – and this Spring Break, the Panama City Beach Convention &#38; Visitor’s Bureau has taken a slightly different approach. Aimed at sending a serious message in a fun way, the CVB has created new online guides for the thousands of college students heading to Panama City Beach and its warmer [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/panama-city-beach-cvb-targets-spring-breakers-with-new-online-planning-guides/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>So How&#8217;s that TDC Website and Summer Marketing Campaign Performing?</title>
		<link>http://pcbdaily.com/so-hows-that-tdc-website-and-summer-marketing-campaign-performing</link>
		<comments>http://pcbdaily.com/so-hows-that-tdc-website-and-summer-marketing-campaign-performing#comments</comments>
		<pubDate>Thu, 13 Aug 2009 13:00:39 +0000</pubDate>
		<dc:creator>Cebo Campbell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[panama city beach]]></category>
		<category><![CDATA[tourist development council]]></category>
		<category><![CDATA[visitpanamacity.com]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=5261</guid>
		<description><![CDATA[
			
				
			
		
Six months ago, the community, businesses and, well, anyone who has a vested interest in Panama City Beach waited with bated breath for the unveiling of the new marketing campaign bent on rebranding Panama City Beach. Loads of marketing dollars were spent in an unprecedented effort, at least for PCB, that included big time cable [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/so-hows-that-tdc-website-and-summer-marketing-campaign-performing/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Make a Video and Win $10,000</title>
		<link>http://pcbdaily.com/make-a-video-and-win-10000</link>
		<comments>http://pcbdaily.com/make-a-video-and-win-10000#comments</comments>
		<pubDate>Thu, 04 Jun 2009 13:41:29 +0000</pubDate>
		<dc:creator>Jason Koertge</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[panama city beach video contest]]></category>
		<category><![CDATA[real fun beach]]></category>
		<category><![CDATA[real fun contect]]></category>
		<category><![CDATA[visit panama city beach]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=4612</guid>
		<description><![CDATA[
			
				
			
		

Panama City Beach Convention and Visitors Bureau is giving five lucky winners $10,000 in cash and prizes that include customized beach vacations. That&#8217;s a grand total of $50,000 worth of prizes.
To kick off the summer travel season, this award-winning destination on the Gulf of Mexico beckons with the REAL. FUN. BEACH. travel personality video contest. [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/make-a-video-and-win-10000/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Agenda: CVB Marketing Committee Meeting: Fall/Winter Marketing</title>
		<link>http://pcbdaily.com/agenda-cvb-marketing-committee-meeting-fallwinter-marketing</link>
		<comments>http://pcbdaily.com/agenda-cvb-marketing-committee-meeting-fallwinter-marketing#comments</comments>
		<pubDate>Wed, 03 Jun 2009 18:06:57 +0000</pubDate>
		<dc:creator>Cebo Campbell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TDC Meeting Agendas]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[panama city beach]]></category>
		<category><![CDATA[panama city beach convention and visitors bureau]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=4618</guid>
		<description><![CDATA[
			
				
			
		
Panama City Beach Convention &#38; Visitors Bureau&#8217;s marketing committee will be meeting on Tuesday to begin discussions on Fall and Winter marketing efforts. Recently, 1.5 million dollars have and will be spent on Summer marketing. This meeting should address the remaining budget as well as how those dollars will be spent for the fall and [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/agenda-cvb-marketing-committee-meeting-fallwinter-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Walton County TDC to Raise Bed Tax for New PC Airport</title>
		<link>http://pcbdaily.com/walton-county-tdc-to-raise-bed-tax-for-new-pc-airport</link>
		<comments>http://pcbdaily.com/walton-county-tdc-to-raise-bed-tax-for-new-pc-airport#comments</comments>
		<pubDate>Mon, 13 Apr 2009 16:13:04 +0000</pubDate>
		<dc:creator>Jason Koertge</dc:creator>
				<category><![CDATA[Airport]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[bay county aiport]]></category>
		<category><![CDATA[new panama city airport]]></category>
		<category><![CDATA[panama city beach]]></category>
		<category><![CDATA[walton county raise bed tax]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=4050</guid>
		<description><![CDATA[
			
				
			
		
Following in the footsteps of Bay County, Walton County is looking to increase their bed tax from 4 cents to 4.5 cents.  The anticipated increase in revenue is expected to be around $1 million.
If approved, the TDC plans to use the funds to step up their marketing efforts for the Emerald Coast and attract a [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/walton-county-tdc-to-raise-bed-tax-for-new-pc-airport/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Questions for Bed Tax Collectors</title>
		<link>http://pcbdaily.com/5-questions-for-bed-tax-collectors</link>
		<comments>http://pcbdaily.com/5-questions-for-bed-tax-collectors#comments</comments>
		<pubDate>Fri, 03 Apr 2009 17:00:28 +0000</pubDate>
		<dc:creator>Kirk Lancaster</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[bed tax collector]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[klages group]]></category>
		<category><![CDATA[panama city beach convention and visitors bureau]]></category>
		<category><![CDATA[TDC]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=3940</guid>
		<description><![CDATA[
			
				
			
		
Not for BTCs to answer, but to ask the CVB.
1. We are in the second year of conducting professional marketing research through the Klages Group. Where can we easily access that information?  Have the staff put together any kind of comprehensive results from this research?   We need to know this so we can better [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/5-questions-for-bed-tax-collectors/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Difference Between &#8220;Real Fun Beach&#8221; and &#8220;Summer White Sale&#8221;</title>
		<link>http://pcbdaily.com/the-difference-between-real-fun-beach-and-summer-white-sale</link>
		<comments>http://pcbdaily.com/the-difference-between-real-fun-beach-and-summer-white-sale#comments</comments>
		<pubDate>Wed, 01 Apr 2009 16:00:01 +0000</pubDate>
		<dc:creator>Kirk Lancaster</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[panama city beach marketing]]></category>
		<category><![CDATA[real fun beach]]></category>
		<category><![CDATA[summer white sale]]></category>
		<category><![CDATA[visit panama city beach]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=3909</guid>
		<description><![CDATA[
			
				
			
		
Here are 5 reasons why &#8220;Real Fun Beach&#8221; will work and 2008&#8217;s &#8220;Summer White Sale&#8221; wasted a lot of money.
1. &#8220;Real Fun Beach&#8221;  (RFB) tells you exactly what Panama City Beach is, has been, and will always be.
It is what &#8220;the Beach Lovers Beach&#8221; was trying to be, but never was.
It replaces the long [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/the-difference-between-real-fun-beach-and-summer-white-sale/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Summer Marketing Campaign for Panama City Beach is LOADS Better This Year</title>
		<link>http://pcbdaily.com/summer-marketing-campaign-for-panama-city-beach-is-loads-better-this-year</link>
		<comments>http://pcbdaily.com/summer-marketing-campaign-for-panama-city-beach-is-loads-better-this-year#comments</comments>
		<pubDate>Sat, 28 Mar 2009 19:06:31 +0000</pubDate>
		<dc:creator>Jason Koertge</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[marketing creative]]></category>
		<category><![CDATA[panama city beach]]></category>
		<category><![CDATA[ypartnership]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=3908</guid>
		<description><![CDATA[
			
				
			
		

As many of you remember, I (along with many of our contributors) was very vocal in the obvious failure of the Summer White Sale campaign that was rolled out last year.  Although the idea wasn&#8217;t quite right, it was the creative that I was so outraged by.  We spent a lot of money for an [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/summer-marketing-campaign-for-panama-city-beach-is-loads-better-this-year/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>New VisitPanamaCityBeach Web Site Adapts to Each User</title>
		<link>http://pcbdaily.com/new-visitpanamacitybeach-web-site-adapts-to-each-user</link>
		<comments>http://pcbdaily.com/new-visitpanamacitybeach-web-site-adapts-to-each-user#comments</comments>
		<pubDate>Fri, 27 Mar 2009 15:31:28 +0000</pubDate>
		<dc:creator>Jason Koertge</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[convention and visitors bureau]]></category>
		<category><![CDATA[CVB]]></category>
		<category><![CDATA[new web site]]></category>
		<category><![CDATA[panama city beach]]></category>
		<category><![CDATA[TDC]]></category>
		<category><![CDATA[visitpanamacitybeach.com]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=3893</guid>
		<description><![CDATA[
			
				
			
		
The new VisitPanamaCityBeach.com web site is almost ready for launch and is looking awesome, might I add.  The user experience will be different for everyone based on Personality Quizzes, and the overall look and feel exudes Real.Fun.Beach.
When the user first arrives at the site, they are greeted by a fun but laid back setting with [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/new-visitpanamacitybeach-web-site-adapts-to-each-user/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Says Affordability Increasing U.S. Residents&#8217; Intent to Travel</title>
		<link>http://pcbdaily.com/survey-says-affordability-increasing-us-residents-intent-to-travel</link>
		<comments>http://pcbdaily.com/survey-says-affordability-increasing-us-residents-intent-to-travel#comments</comments>
		<pubDate>Wed, 25 Mar 2009 20:00:44 +0000</pubDate>
		<dc:creator>Debi Knight</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[debi knight]]></category>
		<category><![CDATA[panama city beach]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[travelpcb.com]]></category>

		<guid isPermaLink="false">http://pcbdaily.com/?p=3886</guid>
		<description><![CDATA[
			
				
			
		
According to the most recent results of the travelhorizons quarterly survey, the U.S. Traveler Sentiment Index rose to 90.2 in February 2009 from 78.2 in October 2008 due to an increase in the perceived &#8220;affordability of travel.&#8221; The survey, which was conducted from Feb. 7 to 13, polled a representative survey of 2,270 adults, from [...]]]></description>
		<wfw:commentRss>http://pcbdaily.com/survey-says-affordability-increasing-us-residents-intent-to-travel/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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