Well, this will be the first meeting for the new marketing committee, and it’s sure to be a fun one! Looks like they’ll be talking about Responsibilities and Procedures, and The Sunshine Law. Can’t wait.
We’ll also be going over the marketing plan and hear from the YPartnership team. See ya there!
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AGENDA
MARKETING COMMITTEE MEETING
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, September 23, 2008 1:00 p.m. Board Room, Visitor Information
Center
I. CALL MEETING TO ORDER
II. ROLL CALL
III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)
IV. CHAIRMAN’S WELCOME, Mr. Buddy Wilkes, Chairman
V. EXPLANATION OF MARKETING COMMITTEE RESPONSIBLITIES AND PROPER PROCEDURES PERTAINING TO THE SUNSHINE LAW, Mr. Doug Sale, Legal Counsel, and Mr. Dan Rowe, President
VI. INTRODUCTIONS, Ms. Susan Estler, VP of Marketing
VII. OVERVIEW OF MARKETING PLAN, Ms. Susan Estler, VP of Marketing, Mr. Dan Rowe, President, and YPartnership Team
VIII. PROMOTIONS/MIXED MEDIA/INTERACTIVE STRATEGIES, YPartnership Team
IX. DEVELOP TACTICS FOR SPECIFIC CAMPAIGNS
X. AUDIENCE PARTICIPATION
XI. ADJOURNMENT
