Category: Resorts

Sterling Resorts Receives Award for Innovative Marketing

Last summer, in response to the BP Oil Spill and the lull in tourism, Sterling Resorts began a “Happy Hour” promotional campaign.  This campaign countered the increasing number of cancellations and led them to win the Flagler Award, which recognizes outstanding tourism marketing on behalf of the Florida Commission on Tourism.

About the Award

A competition for the Flagler award is held in conjunction with the Annual Florida Governor’s Conference on Tourism  This award is based on the pillars of creativity, innovation, vision, and commitment. The standout entry in the Flagler Awards is also awarded The Henry Award, which Sterling Resorts received.  They were awarded top scores by five judges in the Direct Marketing segment.  Sterling Resorts was competing against top competitors in areas like The Keys/Key West and St. Pete/Clearwater.  The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.

The Happy Hour Sale

The campaign involved a weekly email sent on Friday afternoons to offer exclusive savings to regional subscribers with time-sensitive offers.  These offers were available at select Sterling properties located in Panama City Beach, 30-A, and Destin.  They also used weekly Gulf updates and offered a ‘100% Clean Beach’ guarantee.  The promotion was aimed at reassuring travelers and combating cancellations, similarly; it produced more then 2,600 inquiries and 300 reservations.  This campaign generated $212,000 in revenue and provided for many vacation relationships to be built.  The Happy Hour Sale was brought back this summer by popular demand.

About Sterling Resorts

Sterling Resorts is one of the leading vacation rental companies in the Southeast, a division of Encore Enterprises.  They have over 20 condominium resorts in Panama City Beach, Destin, and 30-A.  In Panama City Beach, they manage Laketown Wharf, Calypso Resort and Towers, Celadon Beach Resort, Emerald Beach Resort, Emerald Isle, Grand Panama, Ocean Villa, Majestic Beach Towers, Ocean Ritz Resort, Splash, Southwind, Reflections at Bay Point, Sterling Beach, Sterling Breeze, Sterling Reef, Sunrise Beach, Tropic Winds, Tidewater Beach Resort, and Twin Palms Resort.

Congratulations to Sterling Resorts and all of those involved in the Happy Hour Sale!

Top 5 Things To Do for Valentines

It’s that time again, the one day of the year when it’s universally acceptable to let our inner sentimentalist out to play.

It’s the proper occasion to get all decked out in something red and possibly glitzy, then rush around trying to find, buy or liberate flowers for those we love (or like, or at the very least, tolerate) a little more then others.

For me, Valentines Day usually involves a futile (but good-hearted) attempt to utilize the excessive amount of art supplies we have laying around our house, then proceed to create some semblance of a  home-made valentines card for my Husband.  Since, hey– it’s the thought that counts right?

So what if that thought is now buried under 10 layers of glitter, and covered with-in an inch of it’s life by an over-zealous doily application?

Lasting Love stays, no matter how much glitter is forever embedded in the carpet.

Valentines Day traditions vary from person to person, but if you’re like many, a night on the town might be your cuppa tea.

Top Five Things To Do

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2011 Tourism Predictions – Resorts

This is the second article in a series that explores 2011 Tourism Predictions for Panama City Beach.

We’ve checked in with the airport, and now it’s time to turn our questioning minds to the resorts.

In an effort to snag an idea of early predictions for the 2011 season, we touched base for a little Q & A session, with Paul Wohlford, Vice President of Sales & Marketing for the Resort Collection of Panama City Beach.

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A Special Thanks to our Sponsors

Focused on Panama City Beach, PCBDaily has a broad scope of coverage including the current real estate market, the tourism industry, special events and festivals, construction updates on new projects, photographs of the area, videos of the area and much, much more.

Advertising with us works.

If you’re interested in joining us as an Advertiser, Sponsor or Adoption (it’s national Adopt-A-Blog week, you didn’t know?) you can find more information here.

To our current Sponsors, Advertisers and Affiliates, we wanted to offer our thanks in a special shout-out section, for working with us and keeping PCBDaily able to continue bringing you news, interests and social media updates from Panama City Beach.

Check after the break for a list of our sponsors.

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Florida League Of Cities to BOOST NWFL Marketing

The dust is finally settling around the Panhandle, bringing with it the need to do a little image enhancing.

During the oil spill, misinformation regarding the impact the spill had on our beaches prompted many to choose other destinations for their vacations. Thankfully, our beaches were spared and the brunt of the spill never touched the snow-white sands of our shores.

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4 Restaurants in Panama City Beach Serving Thanksgiving Dinner

Your best meal ever and no dishes to wash. Just memories to savor.

We here in Panama City Beach have so much for which to be thankful, and we sure are thankful for our friends who come to visit for the holidays. Several area restaurants are going all out to serve a delicious Thanksgiving dinner. Check out these menus: there’s more than just turkey! Several of these restaurants are accepting reservations as well- call now and come on down and relax!
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