Dive Locker- Nationally Acclaimed Local Business

The Ocean is my vision of the world’s first bonafide Minx.

She’s the original siren, proven capable of luring good men and women into uncertain voyages with her immense appeal, infinite depths, unpredictable temper and unmatched power.

The Sea’s effeminate qualities are limitless, and despite the extensive explorations we’ve bombarded her with, the Ocean still remains a coquettish mystery to us.

In short, the brazen lady scares the beejeebus out of me.

Sure, I’m game for swimming around the beach and even paddling out for a good surf session (for “good surf session” read lounging on the board, dangling my toes in the water) but so far,  that’s the extent of my courageous ocean adventures.  Skimming through waves, and executing fancy face-plants in the sandy shores.

Thankfully, there are others who have significantly more courage and have managed to turn the mighty ocean into a watery play-ground by delving deep into the worlds that exist far beneath the deceptively calm surface.

Oceanic Rock Stars, if you will, touring for miles underwater, in order to explore, discover and learn firsthand what potentially historical treasures lay at rest on the Ocean’s floor. In fact, our little town is home to some nationally acclaimed oceanic rock stars. Granted, they don’t define themselves by that term (that’s all mine baby) and prefer to go by the slightly more humble moniker of Professionally Certified Divers.

I’m referring to the one and only Dive Locker on Thomas Drive. Recently honored by being listed in Scuba Diving Magazine, as one of the best Dive Operations in the 2011 Readers Choice Top 100.

It’s easy to see why they’ve obtained such a prestigious nomination. The passion they exude for diving is evident in even casual encounters with everyone involved with Dive Locker’s operations.

Throughout the process of trying to coordinate our schedules, we were able to eventually connect and get a little Q & A action together. Thankfully, they were kind enough to answer my questions, and help shed a little insight on the people behind the shops success.  Most of the responses are from Tony Snow, Dive Locker’s Owner Extraordinaire, with additional comments provided by Brandon (who, according to the Dive Locker’s website, is aspiring to become the first underwater ninja. I commend you good sir. Ninjas rock) and Todd, Dive Locker’s Head Instructor, who has consistently been honored in PADI’S Top Ten as a top rated dive instructer.

Interview:

  • PCB:
    How long has Dive Locker been in business, has it always been in its current location?
  • DL: It’s been around for 8 years and yes, it originated in this location and has been here ever since.
  • PCB:
    Did business suffer last year with the oil spill?
  • DL: Despite the oil spill we still had a productive year, especially compared to others. There was great potential for the best season ever before the spill occurred. Unfortunately the negative media coverage scared away a lot of potential and existing customers so it is really difficult to say how much we were affected.
  • PCB:
    As Divers, did you guys see any evidence of oil, while you were in the water?
  • DL: Yes, but small amounts. There were several times when diving from shore that our staff encountered tar balls or sheen. However, they disappeared quickly and we have yet to see them since. We were very fortunate compared to surrounding areas.
  • PCB:
    Panama City Beach has been dubbed the “Wreck Capital of The South,” is there any idea how many sunken ships are in the area? Are divers still finding more?
  • DL: Countless amounts. The wonderful thing about the gulf is there is so much unchartered areas. People find new treasures all of the time. I think that is a contributing factor of why people dive. We are fascinated with the unknown. The ocean is a great place to explore and possibly find a piece of history.
  • DL (Todd)
    We have tons of Wrecks within just a few miles of our Pass. The Closer Wrecks are Red Sea, a newly placed tug, is our most recent wreck. The local dive community all worked to raise the money and get that one placed here. Black Bart, an oil field supply vessel is easily our most dove ship wreck. The USS Strength, an old navy mine-sweeper is one of the more interesting wrecks due to its condition. It has been blown in half, so it has a neat dive profile. A prototype Hovercraft also sits on the bottom in shallow. A Little Further Out, there’s the Accokeek, A tug that served during WWII now sits in about 110 feet of water. The Grey Ghost, an Old Navy Tug sunk in July 1978 as one of our first artificial reefs. Mac’s Reef, a retired navy barge sunk in 2007. Simpson, our shallowest wreck, is about 20 feet, but ten miles down shell island sunk in 1929
  • DL (Brandon)
    We are the “wreck capitol of the south”. We easily have over 30 wrecks in the area, along with sunken bridge spans. Most of the wrecks in the area are part of the artificial reef program, but they are still amazing dive sites. We do have a few “natural” wrecks. The Empire Mica, which stands out the most to me was sunk by a German U-Boat during WW2. Another natural wreck is the Tarpon. An old cargo ship that was overloaded (cocky Captain) and sank 12 miles offshore in the middle of a storm. Crew members of these two wrecks and a few other wrecks lost their lives during the sinking. The Mica and Tarpon are said to be haunted.

When I asked them about the coming season, and their feelings on its potential, Brandon summed it up with this statement: “We have high hopes for the coming season. I personally think this will be an awesome season for diving and for us. I think we will definitely bounce back from the oil spill last year. THERE IS NO OIL HERE! You can quote that.”

And so I did.

Dive Locker is the place to go when you’re ready to discover something new and exhilarating – especially if you feel as if you’ve done everything Panama City Beach has to offer. If you fit that description, then this is your key to unlocking a completely unique adventure.

Dive Locker (888) 612-7968 | 106 Thomas Drive | Panama City Beach, FL 32408

Your 3 Options for BP Claims Payments

This is the second article discussing the townhall meeting that occurred Wednesday, January 19th with Ken Feinberg.  [Read Feinberg Addresses Panama City Oil Spill Claims Concerns]

If you’re wanting to file a claim for damages related to the BP oil spill disaster, if you’re unhappy with what you’ve been so-far paid or if you think you’ll have further or ongoing damages related to the BP oil spill disaster, you have three options.  Feinberg admitted that there is no one option that will work for everyone, so they devised three.

Continue reading “Your 3 Options for BP Claims Payments”

Feinberg Addresses Panama City Oil Spill Claims Concerns

This is the first article discussing the townhall meeting that occurred Wednesday, January 19th with Ken Feinberg.  [Read Your 3 Options for BP Claims Payments]

Ken Feinberg was greeted by an ocean of people that were directly and indirectly effected by the BP oil spill disaster this past summer in a public townhall meeting this morning.  The meeting was held in the conference ballroom at Edgewater Beach Resort in Panama City Beach.  With literally hundreds in attendance the sign up sheet for questions filled up quickly.

Continue reading “Feinberg Addresses Panama City Oil Spill Claims Concerns”

2011 Tourism Predictions – Resorts

This is the second article in a series that explores 2011 Tourism Predictions for Panama City Beach.

We’ve checked in with the airport, and now it’s time to turn our questioning minds to the resorts.

In an effort to snag an idea of early predictions for the 2011 season, we touched base for a little Q & A session, with Paul Wohlford, Vice President of Sales & Marketing for the Resort Collection of Panama City Beach.

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BP Pays Panama City Beach $1.2 Million

After months of waiting to hear news of the pending claim filed over losses in tax revenue during the Deepwater Horizon Oil Spill, BP offered a claim settlement to Panama City Beach City Council Members, with a respectable $1.2 million payout.

The question to ask now is how the City is planning on utilizing the money. At the moment, mention has been made that the current goal is to put the money towards completing projects the City didn’t have funds for previously.

Continue reading “BP Pays Panama City Beach $1.2 Million”

Free Clint Black Concert in Pier Park Draws Thousands

The crowd was standing or sitting in their chairs and blankets, cuddled up into each other’s arms Friday night at Pier Park. All waiting and trying to see the stage where Clint Black would perform. The lights went down and at the sound of a guitar the audience jumped up with enthusiastic screams.  Clint Black, with his signature black cowboy hat, brought some heat into the cold night air.

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The BP Effect – Best Beach Getaways’ 40% Gains – Lost

The BP Effect series is brought to you by attorneys Reich & Binstock and Seeger Weiss LLP, which are helping businesses in Panama City Beach recover losses sustained directly and indirectly from the Deep Water Horizon oil spill. They can help your business too,
http://g.adspeed.net/ad.php?do=js&aid=93807&target=_blank

“Sonny’s Oil Free Guarantee” was designed to reassure guests and customers that it was safe to travel to the beach.  We had no oil on our beaches over the summer, but with the seemingly imminent threat and false reporting by national media on the condition of our beaches, travelers were scared to risk their annual vacation money on a Panama City Beach vacation.  The “oil free guarantee” was a tactic used by businesses all up and down the beach to reassure their guests that they would not be obligated to keep their reservation and payment commitments should oil muck up their vacation on the Emerald Coast.  It worked for some, but business was still down dramatically for Best Beach Getaways.

Continue reading “The BP Effect – Best Beach Getaways’ 40% Gains – Lost”

The Oil Spill and What Caused this Summer's Economic Disaster

The BP Effect series is brought to you by attorneys Reich & Binstock and Seeger Weiss LLP, which are helping businesses in Panama City Beach recover losses sustained directly and indirectly from the Deep Water Horizon oil spill. They can help your business too,
http://g.adspeed.net/ad.php?do=js&aid=93807&target=_blank

With The BP Effect article series, I keep seeing a resounding theme of comments, and I wanted to clear something up.

The cause of the “disaster” part of this whole incident was two fold and without both of them, there would have been no “disaster” here in Panama City Beach.  The word “disaster” in terms of how Panama City Beach was effected relates not to how much oil was on the beach (because there was practically no product EVER reported on our beaches), but to how our area was effected ECONOMICALLY.  The first was the actual BP oil spill.  Had that not happened, the second wouldn’t have been a factor.

Continue reading “The Oil Spill and What Caused this Summer's Economic Disaster”

August Bed Tax Numbers CRUSHED, Worse than July

Like igniting gun powder on an open wound, August’s bed tax collection numbers were a piercing pain in an open wound.  We talked about last month that July’s bed tax collection numbers were down 14.58% total, including the normal first three cents combined with the additional 4th and 5th cent.  As if that wasn’t bad enough, August’s numbers were just released and rang in at 14.74% down over August of 2009.  Remember, this number is a comparison of year over year and fails to take into consideration the potential for increase as a result of normal growth and the explosion we were expecting this summer with the opening of the new airport and millions of extra marketing dollars being pumped into this area.

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How has the BP Oil Spill Affected Your Business

In what was supposed to be the best summer Panama City Beach has ever seen, tourism numbers were crushed in light of a dark, oily threat that loomed in the Gulf of Mexico, courtesy of British Petroleum.  BP operated the Deepwater Horizon oil platform that dynamically floated approximately 250 miles southeast of Houston, it blew up on April 20, 2010, causing what is being labeled as many as the greatest oil spill in the history of the United States.  From an ecological perspective, Louisiana was devastated.  Ecologically, Panama City Beach was fine, but economically and perceptually, we were devastated as well.

Over the next 12 weeks, we’re going to dig deep and talk about the myriad ways area businesses were affected, directly and indirectly, and discuss some of the ways they made it through, despite the troubling circumstances.  The goal is absolutely not to be a negative spin, but rather just a presentation of the facts and how real people were affected by something that really never even happened here.

Was your business affected?  We would like to talk to you and let you tell you story to our tens of thousands of readers, pictures and links to your website included. 😉

Please share your story by using the form below.

Continue reading “How has the BP Oil Spill Affected Your Business”