We finally get to see the new Klages report regarding Spring 2009. This meeting will be somewhat of an appetizer for the upcoming community forum on the Spring Break topic of marketing and overall community opinion.
AGENDA
COMBINED BOARD MEETING
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, August 11, 2009
9:00 a.m.
Council Room, PCB City Hall
I. CALL MEETING TO ORDER
II. ROLL CALL
A. Invocation
B. Pledge of Allegiance
C. Approve Minutes From July 8, 2009, and July 14, 2009
III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)
IV. UPDATE ON BED TAX COLLECTIONS, Ms. Charlene Honnen, Tourist Development Tax Specialist
V. PRESENTATIONS
A. Spring 2009 Visitor Profile, Dr. Walter Klages, The Klages Group
VI. BOARD ACTION ITEMS
A. Discuss and Consider for Approval CVB/TDC Financial Statements Dated May 31, 2009, and June 30, 2009, Mr. Dan Rowe, President
B. Discuss and Consider for Approval Coastal Planning & Engineering Invoice #90732, Invoice #90733, Invoice #90734, Invoice #90735, and Invoice #90748, Mr. Dan Rowe, President
C. Discuss and Consider for Approval Allocating $2,000 from the 3rd Cent Trust Fund to Florida Beaches and Shores Preservation Association for the Purpose of Filing an Amicus Brief in the U.S. Supreme Court Case of “Stop the Beach Renourishment v. Florida Department of Environmental Protection and Walton County/City of Destin,” Mr. Doug Sale, Legal Counsel
VII. BOARD DISCUSSION ITEMS
A. Update on Marketing Activities, Ms. Susan Estler, VP of Marketing
Be it that we live in a vacation destination, there are times when we, the residents of Paradise, need to getaway for a while. What better place than a few miles up the road to our neighbor Washington County. The Washington County CVB has asked PCBDaily to showcase their events to Panama City Beach residents and we’re honored to oblige. Washington County is a beautiful, quiet area that has much more to offer than most, including myself, realize. So here are the events for remainder of the year. As these events come up, we will post them again and hope you’ll take a mini-vacation up to Washington County to enjoy them.
Washington County Event Calendar
August 2009
Wausau Fun Day & Possum Festival August 1st
Spanish Trail Playhouse presents “School House Rock Live!” – August 13-15th
September 2009
Chipley Woman’s Club Bridal Extravaganza – September 20th
October 2009
Legends & Lore in the Fall Festival – October 9-10th
Pulling for Education – October 10th
Seacrest Wolf Preserve’s “Howl-O-Ween” – October 23-25th
Downtown Chipley’s Fall Harvest Festival – October 31st
November 2009
Outdoor/Recreation Expo – November 21-22nd
December 2009
Downtown Chipley’s Christmas Festival (Parade & Artist Market) – December 5th
Jake is a lively, 1.5-2 year old Jack Russell/Chi mix that came from a high-kill shelter. His time was up, and the shelter director just knew he was too much of a gem to not find a family. We took him, and he is truly a sweetheart! He is housebroken, and SO friendly and good with everyone. He loves to go for walks and play with other doggies.
Unfortunately, the vet told us Jake is Heartworm positive and needs treatment as soon as possible. He is an excellent candidate due to his age and otherwise health, and we want to help Jake.
We pray someone finds it in their hearts to not only help us sponsor Jake’s vet bill, but also to give him that forever home that he longs for and deserves.
Deal 1 – 3 Bedroom Condo on the Gulf for only $229,000
Deal 2 – Townhome on Thomas Drive for $169,900
Deal 3 – Wild Heron Bungalow BACK ON THE MARKET only $302,500!
The Beach Show is your ONLY internet TV show all about Real Estate on Panama City Beach.
Remember, it doesn’t cost anything to work with us if you are a buyer.
Click the “more” tag for show notes and pictures.
Call us at 850-527-5651 to see these properties or for anything else you need regarding real estate in Panama City Beach.
Show Notes
Deal 1 – 3 Bedroom Condo on the Gulf for only $229,000
List Price: $229,900
Square Feet: 1,560
Price/SqFt: $146.79
3 Bedrooms, 2 Bath
Built in 1984
Regency Towers is among my favorites. Having recently gone through a total overhaul under new management, this timeless classic is beautiful and the host to some really great real estate deals. This particular condo is on the west side with an enormous unobstructed new of the Gulf and is in great shape. Altough it is bank owned, it didn’t look like it needed anything except new furniture and floors. This is a steal and a must see!
Deal 2 – Townhome on Thomas Drive for $169,900
List Price: $169,900
Square Feet: 1,565
Price/SqFt: $108.56
2 Bedrooms, 2.5 Bath
Built in 2005
This awesome townhome has never been lived in and is located right on Thomas Drive (set back quite a bit) amonth several others just like it. There is a community pool. Providing peeks of the Gulf of Mexico, this town home is only steps from the beach and spacious enough to live in or use as a rental. This price is a steal with new everything!
Deal 3 – Wild Heron Bungalow BACK ON THE MARKET only $302,500!
List Price: $302,500
Square Feet: 2,180
Price/SqFt: 138.76
3 Bedrooms, 2.5 Bath
Built in 2006
This listing was hot on the market a few weeks back and was snatched up quick. But, it’s back on the market and ripe for the picking. This is a bank-approved short sale and ready to close. If you are looking for a high quality of life in a luxury community with TONS of amenities including free kayak rentals, fitness center, pools and tons of beautiful scenery, this is the place for you. This home is super nice and an absolute steal at this price. You could not build this quality at this price. You have to see this home.
Call us at 850-527-5651 to see these properties or for anything else you need regarding real estate in Panama City Beach.
I always share as I write that I am not an expert and I do not even play one on TV so I want to make some of last weeks article a little more clear if I can. As my husband says, “lets see if we can make this as clear as mud” There is still confusion surrounding the tax Credit with the emphasis on CREDIT and not deduction. Please take my limited knowledge and run straight to your banker and your favorite Realtor and see what you can come up with. I have borrowed some examples that may apply to you and have consulted again with my banker friends that are wiser than me.
A refundable credit means that if you pay less than $8,000 in federal income taxes, then the government will write you a check for the difference
In the case that you owe $4,000 in income taxes at the end of the year you would pay nothing to the IRS and and receive a $4,000 payment from the government.
If you are due to receive a $1,000 tax refund from the government, your refund would grow to a whopping $9,000. ($1,000 plus $8,000 from the home buyer tax credit)
If your final tax liability is $6,000, but you’ve underpaid through your payroll witholding by $1,000. Normally, you would have to write the IRS a $1,000 check. This time, the first $1,000 of the tax credit pays your bill, and you get the remaining $7,000 as a refund.
Additionally, there are income restrictions: To qualify, buyers must make less than $75,000 for singles or $150,000 for couples. (Higher-income buyers may receive a partial credit.)
This is short and sweet this week so you will have time to run on down and get all your ducks in a row so you can get that house. I like to think of this as a little house warming present. Some of my buyers are looking at it as a discount so to speak on their home and with money being tight that is a welcome and one more reason to purchase their first home. I will leave you with some resources that may help you clear up the process and navigate you to a successful purchase.
Mortgage rates held up well last week as the Federal Reserve auctioned off a whopping $200 billion in US Treasury debt and even managed to improve somewhat by week’s end as I had predicted. This week has been another story however. After sliding to 5.25%, the rate on the benchmark thirty-year, fixed-rate climbed back to 5.50% as the ten-year Treasury note yield rose to 3.73% by Wednesday morning.
Bonds prices have been falling in reaction to positive economic news and a renewed rally in the stock market though stocks looked ready to pull back by mid week. After a period of relative calm over the past several weeks, we are seeing a return to volatility and I expect to see some see-sawing of rates over the short-run as investors try to digest the mix of economic data and corporate earnings.
Yet another sign of a thawing housing market could be seen in a report released on Tuesday that showed pending home sales rose for the fifth consecutive month in June. According to the National Association of Realtors, the Pending Home Sales Index rose to 3.6% during June. That was 6.7% higher than in June of 2008 and the first five consecutive month increase since July of 2003. The number surprised most analysts who had expected a meager .7% increase. The majority of the sales were in the lower-end segment of the market indicating that many first-time buyers are getting off the fence, lured by low rates, low prices and the $8,000 tax credit. With a deadline closing date of November 30 to be eligible for the credit, I expect we will see a surge of first-time buyer activity in the next ten weeks or so.
Cornerstone Marketing & Advertising, Inc., the agency of record for The Resort Collection of Panama City Beach, recently designed a new website for Edgewater Beach & Golf Resort, a signature property of The Resort Collection. The website launched May 11, 2009 unveiling a fresh image with rich photography, enhanced graphics, clean design, easy navigation and a wealth of information encased within a branding message of “Happiness.” A short two months since the website went live, there has been a 42% increase in site traffic and 33% increase in online reservation bookings compared with the prior two months.
“Everyone needs to hear some good news and know that all is not doom and gloom,” said Lisa Burwell, president and founder of Cornerstone Marketing & Advertising. “Cornerstone’s vice president of creative services, Bob Brown, did an outstanding job crafting this beautiful site along with the rest of the Cornerstone and Resort Collection team. This surge of business for Edgewater serves as a reminder that an investment in image pays off even in hard times.”
Paul Wohlford, vice president of sales and marketing for The Resort Collection, said, “We are thrilled about the results we are experiencing and glad to see that our guests find the new site to be as helpful and refreshing as we do.” He added that the branding message, “Happiness is…” communicates that now, more than ever, people need to take a break from the stresses of daily life and enjoy themselves on a vacation and is part of the marketing terminology, “deservability.”
As you may know, on August 19th the TDC and CVB will have a community forum to discuss Panama City Beach Spring Break and whether or not marketing funds should be allocated to bolster the annual raucous event. Now, no doubt some of you are rolling your eyes, others are chomping at the bit to bequeath their 2 cents, but after reading many of the comments left after my recent post, I thought it might be a good idea to preface the forum with some possible expectations. The Spring Break topic is the single most polarizing concern on the minds of residents and business owners and often conversations on the topic kindle contentious emotions. To date, all conversations have ended in dialectal stalemates. And it should be noted, the purpose of the forum isn’t to promote or to undermine any particular argument, but is an attempt to find a middle ground in all this. So, what should we expect?
Civility (Hopefully):
Spring break makes people act crazy…and that’s not just the kiddies coming down for college. Residents get crazy just talking about how breakers destroy everything in their wake. The emotions are so deep-seeded on that topic, that simple conversations can become very, very contentious. It is important that the topic be seen from both sides. Yes, business owners make lots of money and yes, residents are uncomfortable in their own homes. Both perspectives are valid. But losing your cool in a public forum won’t solve any problems. So keep it cool and civil.
Long-Winded Comments:
No time limits or rules of order will keep people from squeezing every last drop out of their point. But those of you who plan to unleash their carefully written dissertation on why spring break is demonic or why we need spring break economically, trust me, mostly it’s been heard before. The focus of the forum should not be on your spring break experience, good or bad, but on trying to inch our way towards the middle of the road.
Passionate Arguments:
I am a huge proponent of individuals being passionate about something. And, to some degree, public forums are supposed to encourage how people truly feel about a topic. These ideals, on which you passionately stand, will on some occasions become full-blown arguments. This is to be expected. It is important, however, that we try to be respectful. If someone breaks down into tears while speaking their view, see it for what it’s worth. I’ve personally witnessed this happen and several audience members rolled their eyes in disdain. This is a topic people do feel very passionate about and as inclusive members in the “community” forum, we should be respectful.
Don’t Expect Answers:
This forum is not meant to stamp out any and all inquiries with answers. In fact, it is the opposite of a Q and A. This forum is for local businessmen and women, residents and even some vacationers to voice their opinion to our governing body. It is a place to speak and to listen. Don’t expect to leave knowing one way or another how everything will turn out because in the end there will not be a spring break final solution. It is more likely you’ll leave with more questions than answers.
Don’t Expect The End of Spring Break:
No matter if every single person in the forum is against spring break, the truth of the matter is, spring break won’t end tomorrow. In fact, spring break won’t ever “end” because as long as Panama City Beach exists the breakers will come. No matter how you dress it up, no matter how you tone it down, we all must understand that putting money into spring break or putting money into a campaign to eradicate it won’t change it much either way. Consider spring break the vacation roach, if you will. It will keep coming back, be it with college kids, families or something different entirely, we just have to figure out a way to live with it the best way we can.
The community forum will be held Wednesday August 19th at City Hall.
I’d be willing to bet that fewer people have seen a new airport in its initial construction phases than those who have hiked to the bottom of the Grand Canyon. And being that I’ve already made the hike (Really, I did), I’m certified to say that after touring the new airport site, this $318 million dollar triumph of construction can, in many ways, hold its own against a wonder of the world. I spent the morning touring the site and came to one very clear, incontrovertible conclusion: the new airport will be the catalyst to a Panama City Beach evolution.
I entered the airport through an access gate and drove down a wide 4-lane street which will one day be Panama City Beach’s first impression tourists. It was hardly more than a timberline, but I could see what it will become. I could see the tropical landscaping, palm trees and colorful hibiscus lining the corridor, small hotels, perhaps even resurrection of some PCB classics long closed, there for guests in transition. I could see that street packed with rental cars, big vans, taxis and shuttles transporting happy vacationers.
We reached the first construction trailers that overlooked the mammoth partially completed site. The air smelled of disturbed dirt and diesel fuel and huge tractors flattened the land in every direction. Our plan was simple, take a tour of the runway and head over to the terminal. We met up with Amy Ausley, airport Public Relations, and Bill Holman, Airport Relocation Manager, for our tour.
First we drove around the site. Already a number of construction projects whttps://pcbdaily.com/wp-admin/post.php?action=edit&post=5164&_wp_original_http_referer=http%3A%2F%2Fpcbdaily.com%2Fwp-admin%2Fedit.php&message=1ere in the final phases of their completion. The retention ponds, plumbing and irrigation and much of the electrical neared completion. But what came as a surprise to me was the runway. This huge, 8,400 ft. runway, fully paved and seemingly ready to land a plane of any size, was already in its initial lighting stages. It even had an additional 2,000 ft safety area fitting comfortably into FAA standards, differing entirely from the current airport which isn’t even close to FAA standards at a measly 69 ft of safety area. Looking down the strip of unobstructed pavement I amused two thoughts: 1. having a Lamborghini or a Porsche would be a lot of fun right now and 2. It won’t be long before this is the busiest runway in all of Northwest Florida.
Surrounding the runway was more grass than you could imagine. It was a bit of a shock, but I was told by airport staff that environmental issues were taken seriously. In fact, the DEP fine of $257,000 for environmental damages was taken so seriously by airport staff that there have been talks of in-kind donations of land for mitigation or time on future environmental projects.
We came around the runway and, after spending a few minutes stuck in rain-mud, we hit the terminal where I could not have been more blown away. The parking lot is completely finished needing only a final coat of tar and painting to be ready for business, and as we came upon the massive terminal, a few men worked on the bridge that lead to the passenger unloading area, a sort of gateway to the future. We inched over and could see the airport terminal in its entirety.
The structure was so close to completion, it was easy to imagine it in its final form. All the steel was up and fitted, the roof was over 90% complete and the curbs of the drivelanes were already done. Even architectural aesthetics like huge 100% harvested wood overhangs that will shield passengers from the rain was completed. We stepped inside the open doorway to find much of the interior shaping into its final form as well. Office areas, ticketing counters, baggage and security checking features (which will be fitted with the most elaborate security system to date) and administrative areas were quite visible, the whole of it designed like the existing airport only much, much bigger. I could see all the anxious vacationers already, families, spring breakers and all sorts of wayfarers bustling up and down the halls ready to start their getaway to Panama City Beach.
Upstairs were more administrative areas as well as the nearly completed passenger loading areas and gate access. There was enough space for seven total gates more than double what the current airport can house. There were gaping areas for windows and also in the ceiling for sky lights that will literally flood the airport with natural light. Out the window, in the distance the fire safety, storage and maintenance buildings were nearly ready for use. I could also see the imposing control tower, a 12 story 120 ft structure, soon to be topped in metal framing.
As I walked the gate areas, the realization of the airport’s effect on Panama City Beach struck me profoundly. There have been all sorts of discussion on this topic, even debates started by yours truly, but once I visited the site, I understood. This airport really will change everything. Consider how well Panama City Beach has done for a destination the last 20 years. For such a small place, we’ve done quite well; even now during a recession we continue to do well. All this progress and prosperity, it’s difficult to realize that, truly, PCB development and growth has been choked by the current airport. And it may not be until the first 737 lands that people begin to understand what the new airport will amount to, but rest assured the impact will be gamechanging. And it starts with carriers.
Because New Orleans and Jacksonville are the closest Southwest carriers, and based on their business model, it is very likely Southwest will be Panama City Beach’s low cost carrier. What that simple sounding circumstance translates to is the curing of Panama City Beach’s greatest economic hindrance: the off season. That time of year will be completely transformed by cheap flights inflating a dreary few months into full-on seasonal status. Can you imagine what being a year-round destination will be like? We’d be a mini-Miami. Even if you think of it on a smaller scale, as I toured the incomplete airport, it occurred to me that 737s will carry anywhere from 138-200 people. That is significantly more than the current 74 people on a single flight into the existing airport. That’s double the people arriving at a deeply reduced rate. And that’s not just with Southwest. Our current flagship carrier, Delta, will no longer be limited by the parameters of the existing airport and flight costs will drop making Panama City Beach the most likely landing place for vacationers. No more Tallahassee and no more Pensacola.
The date of completion of the airport will play a major role as well. The airport will be completed around the same time analysts and pundits predict the economy to rebound. Panama City Beach will see a surge of development and increases in capital.
This evolution of Panama City Beach, by way of the new airport, will force certain deflected issues to be seriously discussed. Issues like new improved developments, form-based coding, hospitality training and more. For me, all this had been but talking points, theories and ideas. But when I walked down the massive airport, the area on which it sits and the ease with which vacationers will get to PCB ,it became quite clear to me. Because of the new airport, 10 years from now Panama City Beach will be a completely different place: suddenly feeling much closer to Miami than ever before.
A side note: Before I left the site I stopped by the construction trailer to thank the staff. On the wall there was a big digital clock counting down the time remaining. At the time, the clock read 283 days, 12 hours, 54 minutes, 23 seconds and counting. Everything is on schedule.
The Panama City Beach Chamber of Commerce “Green Committee” is organizing a Beach Clean-Up event on Wednesday, August 12th at 6:00 pm at the Russell Fields City Pier area of Panama City Beach. Your participation in the event – or support with getting the word out – is greatly appreciated. “Please help keep our beaches beautiful!” pleads Green Leadership Chairperson Pam George, Marketing Director of Gulf World Marine Park. “By picking up a piece of trash every day you really CAN make a difference.”
Please consider joining in the effort along with your co-workers, family, friends and children:
When: Wednesday, August 12th, 6:00 p.m.
Where: Russell Fields Pier area of Panama City Beach
*Parking will be available behind Ron Jon’s Surf Shop.
Trash Bags will be provided. For more information call the Beach Chamber at (850) 235-1159.