Skim Jam on the Beach – Friday

Friday at the Edgwater Beach Resort, the 11th Annual Zap Pro/Am Skim Jam Competition got off to an energetic start with professional skimmers and otherwise shredding the break at the shores behind tower 3.  Entrants registered for the competition to take begin this morning and some of the pros were out showing off their talent.

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11th Annual Zap Pro/Am Skim Jam from Jason Koertge on Vimeo.

The 11th Annual Zap Pro/Am Skim Jam is taking place in Panama City Beach this weekend at the Edgewater Beach Resort.

A Jazzy Introduction to A Weekend of Smooth Music

jazzmeeti82Thursday afternoon at Pier Park’s Border’s Bookstore, I listened to a sample of the artists performing at the Seabreeze Jazz Festival. And if this weekend’s entrée is anything like the appetizer, this beach will never be the same. I witnessed first-hand Nick Colionne, Eric Darius, Shilts, Matt Marshak, and Jackeim Joyner transform a normally quiet bookstore into a raucous jazz club. Honestly, I’ve never experienced a bookstore as exciting as Border’s was on April 17th.

Jackeim Joyner started things off with a silky saxophone that swayed heads and rocked shoulders throughout the building. Shilts, then Matt Marshak followed, working the crowd with one of the best jazz guitars I have ever heard. All this before Eric Darius got into the crowd, literally, as he saxed his way through cheering fans, electrifying the entire bookstore. Quite the showman, internationally acclaimed guitarist Nick Colionne came afterward and smoothed things over with a guitar for the ages.

By the time the show was over, the CD’s were sold out and waves of people danced their way back into Pier Park for shopping and dining excited about the night’s festivities.

jazzmeeti14Trust me, if you don’t do anything this busy PCB weekend, go see one of these bands. The jazz is absolutely amazing and the artists are the most talented in the country. PCBDaily will be covering the whole event so if you see us, give us a shout and let us know what you think about what’s sure to be an annual treat for residents and tourists alike.

No Spring Break. No Summer. No Problem.

seasonsThe next three weeks on Panama City Beach should be awesome.

For years PCB’s tourism paradox, which is the last three weeks of April, has bewildered businesses all around the beach. After the Spring Break season is over and before the summer season crowds the shores, there has always existed a perennial lag. During this time hotels are still operating at full staff, so are the restaurants and attractions when, frankly, business has slowed enough to validate a winter-like hibernation. There just isn’t a season and no reason for people to visit the beach.

Well that was then and fun is now.

The TDC and private sectors have put together a string of events for the next three weeks that will keep our beach so packed it should provide a seamless segueway into summer.

This is what’s coming up on Panama City Beach:

April 17 – 19thThe 11th Annual Zap Pro/Am Skim Jam

April 16 – 19thSeabreeze Jazz Festival

April 22 – 25thThe 11th annual Gulf Coast Charity Horse Show and Music Festival

April 30 – May 3rd – Thunder Beach Spring Rally

I hope the beach is ready because these upcoming events are bound to have the beach rocking. In fact, most accommodations around Pier Park are already sold out while others are starting to see the benefits of the efforts. If you’re a vacationer, now is the time to get your best value on accommodations and dining. If you’re a resident you should definitely get out while the weather’s great and traffic is loose to enjoy the activities.

This post is somewhat of a tip-of-the-hat to everyone who put in the effort to keep the business flowing on the beach. If we keep this up before you know it we’ll have a whole new season. Question is, what should we call it? Any suggestions?

Governor and Realtors Agree – Now is the Time to Buy

Ten Realtors from across Florida met with Gov. Charlie Crist this morning to discuss increased home sales and other positive trends in their markets, as well as offer insight into some current issues facing the real estate industry. It’s part of this year’s Great American Realtor Days, April 14-15, when about 1,000 Realtors from throughout the state join forces at the state capital to meet with their legislators and discuss concerns affecting all Florida residents.

Representing markets from Miami to Jacksonville and all points in between, Realtors reported an upswing in existing home sales in the past three to six months, when comparing year-to-year activity and also month-to-month sales figures. John Sebree, vice president of public policy for the Florida Association of Realtors® (FAR), kicked off the Real Estate Roundtable meeting with Gov. Crist by noting that February’s statewide existing home sales rose 20 percent over the same period last year, according to FAR data. He also reported that February’s home sales were about 17 percent higher than January’s statewide sales activity.

Realtors also told the governor about other positive indicators such as: mortgage interest rates under 5 percent; reduced housing inventory levels as buyers take advantage of current, more affordable housing opportunities; and encouraging market reaction to the federal economic stimulus package, especially the new $8,000 first-time homebuyer tax credit.

Upon hearing these reports from around the state, Gov. Crist said, “It doesn’t get much better than this. [Housing] supply and demand is going to come into balance here. Two to three years from now, people will be saying, ‘Back in April 2009 I could have gotten that home for so many dollars’ – so you don’t want to wait.

“Prices have gotten as low as they can. Now is the time to buy, while the deals still exist,” the governor said.

Discussing some of the challenges in today’s market, many Realtors pointed to difficulties with so-called “short sales,” where the bank or lender agrees to accept less money on a home sale than the seller owes on the mortgage. They said that short sales are problematic not only because of how long it actually takes to finalize the sale, but also because of the inconsistencies in information and documents required by lenders. Streamlining the short-sale process and providing consistency in required documentation among the lenders would boost the recovery of Florida’s real estate market.

Solutions to ease lenders’ restrictions on the state’s condo market are also needed, said Edgewater Realtor Robert Clinton. “Not only is the prospective condo buyer having to be approved for a mortgage, but the condo owners association itself has to be approved and qualified, which is causing problems,” he said.

Largo Realtor Alan Riley told Gov. Crist that 50 percent of buyers involved in recent home sales in the Tampa Bay area paid cash for their purchases, a strong indicator that investors have returned to the housing market.

“Savvy investors have returned to our market as well,” added Eric Sain, a West Palm Beach Realtor. “But we’re also seeing a lot of young families buying a home to settle down and establish roots in the community. That’s a sign that people aren’t leaving the area, aren’t leaving Florida.”

Gov. Crist agreed, saying, “Of course they are [establishing roots] – it’s Florida. Why would they go anywhere else?”

Not only is it a great time to buy a home in Florida, it’s also a great time for businesses to move to the Sunshine State, noted Suzanne Sherer, a Fort Myers Realtor. Commercial and business properties are readily available in a range of price options, she said, providing prime opportunities for entrepreneurs. She asked the governor and state leaders to take steps to encourage the relocation of businesses and industries to Florida.

At noon today on the steps of the old Capitol, Gov. Crist addressed the crowd of nearly 1,000 Realtors participating in Great American Realtor Days, applauding their perseverance and dedication to their profession despite challenges posed by the economy and the marketplace. Amid reports of increased home sales and other positive signs, the governor said that the “changing landscape” for Florida’s real estate markets is “nothing short of remarkable.”

Other participants in Gov. Crist’s Real Estate Roundtable included: Jacksonville Realtor Millie Kanyar; Fort Lauderdale Realtor Jesse Acevedo; Miami Realtor Carlos Cruz; Port St. Lucie Realtor Scott Wingfield; Panama City Realtor Katie Patronis; and Orlando Realtor Les Simmonds.

Source: http://www.floridarealtors.org/NewsAndEvents/n1-041509.cfm

Two Great Events This Weekend in Panama City Beach – Video!

This weekend, if you aren’t down here in Panama City Beach, you ought to be, or come down tomorrow.  There are two really classy events that are HUGE happening and the weather is slated to be perfect.

The Seabreeze Jazz Festival kicks off a weekend of jazz and excitement with a meet and greet with the performing artists at Borders Books and Music tomorrow at 3 pm.  Artists scheduled to appear include Nick Colionne, Eric Darius, Shilts, Matt Marshak, and Jackeim Joyner. Fans will get the chance to meet the artists and get autographs, then enjoy a special sneak peek performance from each artist.

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PCBDaily.com – Seabreeze and Skim Jam from Jason Koertge on Vimeo.

This weekend there are some very awesome events happening in Panama City Beach. Between the Seabreeze Jazz Festival in Pier Park and the 11th Annual Zap Pro/Am Skim Competition that will be at Edgewater Beach Resort, you need to be down here to see all the action.

That night, performances will begin at the Pier Park Amphitheater at 6 pm and will go past 10:30 pm.  The schedule will pick right back up Saturday and Sunday morning at 10 am and play all day long both days.

The 11th Annual Zap Pro/Am Skim Jam Competition is hosted at Edgewater Beach Resort this year with the action starting Friday morning with a Skim Camp all day with Morgan Just from Laguna Beach California.  Just was the Skim USA 2008 Champion.

Total Event Schedule for This Weekend:

Seabreeze Jazz Festival

Friday, April 17

3 p.m. Meet and Greet at Border Books and Music in Pier Park

(Gates open at 5 p.m.)

6 – 7:45 p.m. Urban Jazz Coalition

8:30 p.m. Smooth Jazz All-Star Jam

10:30 p.m. Jazz Under the Stars Party

With Urban Jazz Coalition and friends

(Pier Park Special Club Location)

Sponsored by Smooth Lounge dot com

Saturday, April 18

(Gates open at 9 a.m. – VIP early entry at 8:30 a.m.)

10 a.m. – 11 a.m. Althea Rene

11:30 a.m. 1 p.m. Eric Darius

1:30 p.m. – 2:45 p.m. The Seabreeze Groove Project

Featuring Four 80 East, Shilts and Matt Marshak

Sponsored by Smooth Lounge dot com

3:15 p.m. – 4:30 p.m. Joyce Cooling

5 p.m. – 6:30 p.m. Will Downing

7 p.m. – 9 p.m. Wayman Tisdale

9:30 p.m. Jazz Under the Stars Party

With Four 80 East, Shilts, Matt Marshak and friends

(Pier Park Special Club Location)

Sponsored by Smooth Lounge dot com

Sunday, April 19

(Gates open at 9 a.m. – VIP early entry at 8:30 a.m.)

10 a.m. – 11 a.m. Jones and Company

11:30 a.m. – 12:30 p.m. Roman Street

1 p.m. – 2:30 p.m. Brian Simpson / Nils / Jackiem Joyner

3 p.m. – 4:30 p.m. Warren Hill

5 p.m. – 6:30 p.m. Nick Colionne

7 p.m. – 8:30 p.m. Boney James

11th Annual Zap Pro/Am Skim Jam Competition

Friday April 17th (Day 1)
– Mr. Surf’s & ZAP’s OPEN Expression Session: Noon Pre-skim meet (sound check) at Edgewater Beach resort on the beach.

– Global Surf Industries & Surf Tech Surf & Stand-up Paddle Board Demo & Regatta

– Come meet all the pros & fellow skimmers (pre-check-in)

Saturday April 18th (Day 2) SKIM COMPETITION

– 11h Annual Zap Pro/Am Spring Skim Jam 8:30a-4p

– Global Surf Industries & Surf Tech Surf & Stand-Up paddle Board Demo

– Panama Jack’s Lil’ Sandiggers Treasure Hunt 1p

– Other family fun-filled activities on the beach

– Location: Edgewater Beach Resort on the beach

Sunday April 19th (Day 3)

– Church On The Beach: a Sunday morning non-denominational Praise & Worship Service 7:30a-8:30a

– 11th Annual Zap Pro/Am Spring Skim Jam FINALS 9:00a-?

– Other family fun-filled activities on the beach

– AWARDS CEREMONY:  Location: Edgewater Beach Resort on the beach

The Beach Show – Our New Real Estate TV Show

Well, folks, here it is.  I’ve been talking about doing this for a while, I’ve been tweeting about it for weeks and we’ve finally gotten the kinks worked out.  The Beach Show is your ONLY internet TV show all about real estate in Panama City Beach.

Each week we’ll publish a video of the Three Hot Deals of the Week that show you what you need to be buying.  These deals will range from $60/foot attached townhomes to $150/foot beach-front cottages to new luxury homes in Wild Heron.  All of them are steals and most of them go under contract within a few days of them being featured – no necessarily from our efforts, but because they are hot deals.

The deals on the show will sell whether we feature them on the show or not, but the object is to get them in front of you before someone else buys them.  The real estate market may still be in the proverbial toilet, but there are still hot deals out there that disappear faster than you can say 3 Hot Deals of the Week!

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Visit TheBeachShow.com and read the show notes.

Also, in addition to the 3 Hot Deals of the Week, we have two other segments we feature each week from our good friends Karen Smith and Hunter Palmer.  Visit TheBeachShow.com to read Real Estate Tips by Karen Smith and The Mortgage Minute from Hunter Palmer.

Horses, Beach & Food…Oh My!

pcb_horse_showThe 11th annual Gulf Coast Charity Horse Show and Music Festival returns to Panama City Beach April 22-25th at Frank Brown Park. If you read the title and thought “why go to the beach for horses?” you may not realize what you’d be missing. This isn’t your typical equestrian event. The Horse Show is an entertainment extravaganza complete with good music, clowns, door prizes, children’s amusement rides, artwork and outstanding food – it may be the perfect reason to take the kids to Frank Brown and have a ball.

General admission is $12.00 and children under 6 get in free.

Here’s what to expect:

“The entertainment for 2009 is “LEGENDS OF THE BEACH” (Formerly The Embers) Friday and Saturday after the show, “ENTICE”, from Nashville, TN Thursday after the show, and “THE RHYTHM ALLSTARS”(with 3 songs topping the charts in Europe) Wednesday after the show, and the “Ivey Brothers” and “Royce Reagan”, will be back by popular demand before the show. Specialty Acts are the “Wild Thang” which is monkeys riding the Border Collies herding sheep, and Blake Goode roman riding a pair of Brahma Bulls weighing in at over 2000 lbs a piece… jumping through a ring of fire!”

Did you know?:

The Horse Show is responsible for over $675,000.00 going to area charitable and civic organizations and parks since its inception in 1999. The major beneficiaries have been, Anchorage Children’s Home, Hospice of The Emerald Coast, Gulf Coast Community College, Chipola College, Habitat for Humanity, Teen Challenge of Bonifay and Frank Brown Park as well as the Optimist and Kiwanis of Panama City Beach to name a few.

In 2006 the Gulf Coast Charity Celebration partnered with Anchorage Children’s Home to be its largest fundraiser of the year. The Gulf Coast Charity Celebration, Inc. and Anchorage Children’s Home, with the help of sponsors will benefit the numerous abused, abandoned and neglected children of Northwest Florida. Since the Gulf Coast Charity Horse Show & Musical Festival’s inception its proceeds have provided education to area residents, helped families of and the terminally ill, abused, neglected and abandoned children and troubled teens and more.

To download the full event list click Here

To download the Official Show Bill click Here

LoCash Cowboys Play at Tootsies

If you were following my Tweets Saturday night, then you know I was at Tootsies Orchid Lounge in Pier Park in Panama City Beach covering the LoCash Cowboys performing live, and boy were they awesome – tons of energy and talent.

They came by in promotion of their appearance in BamaJam and in promotion of the event as a whole.  BamaJam will actually feature Kid Rock, Brooks and Dunn, Alan Jackson, The Black Crowes, Taylor Swift and tons of other big names.

With their huge fancy looking tour bus parked on the sidewalk they performed with all their hand and head accesories shining in the stage lights.  The dance floor was packed with old and young alike getting their groove on and enjoying the live music.  One old guy was playing the “air” fiddle with his cane on his arm.  Welcomed by “Preston,” one of the lead singers, he signaled his violinist to play a solo in encouragement of the crowd’s enthusiasm.

The LoCash Cowboys put on a very energetic performance that included boisterous movements all over the stage. I actually quite enjoyed it, even though I’m not a huge country music fan.

Please Help the Shaun Adams Foundation

Talking to Kirk Lancaster today, he was telling me of Shaun Adams and his journey to improve the transportation for the elderly and developmentally challenged of Bay County.  Sidewalk sales, door to door promotions of the sale of their foundation, raising money selling coupon books, all to raise money to help those who are limited or unable to help themselves.

On the main page of their web site, a coupon can be printed for 1 day of free transportation to employment or doctor’s appointment.

Right now, Kirk is trying to raise $4,900 for a new-old wheelchair accessable van for the Shaun Adams Foundation.  The van is located in Birmingham, AL, is a 1995 model and has a wheelchair lift in the back valued by it self at over $3,000.

PCBDaily.com has committed 20 pledges in the amount of $98.

Please, if you can, pledge some money to help the Shaun Adams foundation buy a new van.

Click here to pledge.

Website, Summer Marketing and The End of Spring Break?

The Website is coming! The Website is coming! I’m totally excited, the city is excited and, with an ultra-comprehensive summer media marketing campaign, everyone will be excited. . . or theoretically persuaded to be excited… about the new PCB website. The socially interactive site is determined to rebrand PCB using promotions like a video competition, social media networking, microblogging and even username and passwords for local business to update their individual pages.

Marketing dollars are being spent, in partnership with Buffalo Rock, to drive summer bookings and launch the new branding campaign. Buffalo Rock will provide large exposure in the form of Pepsi wrappers, shelves and displays throughout the Southeast. This is only a portion of the whole plan. The rich media campaign will focus on promoting Panama City Beach as a destination using the message “Real.Fun.Beach.” and saturate the target market with repetitive engagement.

Who’s the target market you ask? Well, based on reports from Y partnership, the TDC’s advertising and marketing partner, the primary targets are Atlanta, Birmingham and Nashville and the media mix for the campaign breaks down like this: 40% cable advertising, 30% online, 24% outdoor and 6% magazine. That means television promo ads on stations like CNN, ESPN and others. That means a greater internet exposure from previous years (around 7-9% in past years) and a stronger focus on the market. All this to channel tourists to a website packed with enough umph to make them want to visit our great city.

The money spent and future spending has been validated by the Klages report numbers from the previous quarter. While other destinations throughout the state are in the red, in nearly every category Panama City Beach is up. Based on the Klages report, total average daily hotel rates so far are up from last year’s numbers by 12.4%. Last year’s total economic impact was $975,379,655.00 and winter 2009 numbers are already up 9%. That’s some tasty cream.

But not all the news from the meeting was good. Previous marketing dollars, specifically Spring Break, took complaints from the audience. Several community members spoke on behalf of distancing PCB from spring break entirely. It is well documented that Spring Break complaints are an annual occurrence; every year SB happens and every year people complain. But this year’s round of complaints hit hard with passion. Mark Canfora, a local businessman, actually came to tears and bashed the Lil Wayne concert and charged the artist with provoking the spring break incidents throughout the beach.

Jennifer Etheridge, a member of the sales team at Ocean Villa, said some of her owners were considering suing the city of PCB for negligence because they couldn’t rent their rooms. The sentiment was felt by some of the board members as well, focusing their attention on MTVu rather than spring break as a whole. Andy Phillips said, “Spring Break will be here whether we throw a million dollars into marketing or nothing at all.” He added, “I think MTV was a waste of $150,000. Plain and simple.” MTV met their contractual agreement, generating the amount of web impressions, unique visitors and television promotions as promised, but turned out to be difficult to work with as a partner to the TDC.

An example of the relationship was the show “Wasted Memories” which was supposed to be a show that followed Spring Breakers around and at the end of their stay tested how much they remembered. The show turned out to be completely different than what was promised and is still a PR nightmare for a beach trying to change its image. But, amid all the anger towards spring break, most beach businesses did well financially. Mr. Phillips acknowledged this by saying, “It is a double-edged sword and a difficult process.”

The board leaned heavily towards not spending money in the future on the likes of MTV, but recognized how what was learned from the experience of working with them would help in the use of summer marketing dollars.

In related news, Dan Rowe, Chairman of the TDC went up for review and received a 7% increase in salary. Based on the committee’s review parameters Mr. Rowe scored “very effective” on a scale that ranged from ineffective to outstanding. Good work, Dan. Can’t wait to see how the summer campaign turns out.

Click Here To Download The Focus Group Presention

Click Here To Download The Summer Media Plan