Video of Jason Koertge on the Lee Sullivan Show

I was on the Lee Sullivan Show a few weeks ago, and have gotten the show online.  Lee and I discussed the TDC, the Summer White Sale and how IT WASN’T wildly successful, college spring break, sports marketing, bed tax increase, and tons more.

I’ve broken the show down to four videos.  Total, it is around 20 minutes.

Segment 1

Segment 2:

Segment 3:

Segment 4:

Be sure to post a comment below!

Boo in Pier Park Pictures

I took the kids to Boo in the Park at Pier Park in Panama City Beach today.  The weather has been crumby for the last couple of days, but overnight, everything cleared up and today, was just flat-out gorgeous, we totally live in paradise.  Of course, the fact that Pier Park is just so dang beautiful helps a lot too.

They had pumpkin carving today, a pet parade, arts and crafts supported by the Visual Arts Center of Panama City (suppor the arts!), pine-straw bale mazes, bouncey houses, a helicopter display, and tons more.  It was a blast, the kids had a blast, everyone was having a blast.  And did I say that today was so absolutely beautiful?  Man, I love Panama City Beach.

Check the pix.

Spring Break MTVu Partnership to be Discussed

At Tuesday’s TDC meeting, on the discussion board is the consideration of a partnership with MTVu again this next spring break season.

I look forward to much discussion this spring break season, and the months preceeding it.  The read all about last years spring break season, be sure to read up under the Spring Break category.   There was quite a bit of sprited discussion, to say the least.

Without further ado, the agenda:

AGENDA

MARKETING COMMITTEE MEETING
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach

Tuesday, October 28, 2008                 1:00 p.m.        Board Room, Visitor Information
Center

I.    CALL MEETING TO ORDER

II.    ROLL CALL

III.    REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)

IV.    DISCUSS & CONSIDER  2009 SPRING BREAK MTVU PARTNERSHIP PROPOSAL – Susan Estler, VP Marketing/Janet Ray, Y Partnership

V.    AUDIENCE PARTICIPATION

VI.    ADJOURNMENT

View pdf

Resort Collection Educates the Tourism Industry

This has been discussed in the past, and the Resort Collection of Panama City Beach has taken the lead in paving the way to provide education to those involved in the tourism industry in our area.

“This is an opportunity to raise the bar among our employees and give them the tools to reach and exceed the expectations of our visitors.” Said Tom Sparks, general manager of The Resort Collection, “We are proud to be the leading hospitality organization in this program, it is our commitment to make Panama City Beach the premier destination of Northwest Florida Gulf Coast.”

By instilling some form of formal training for employees of the local tourism industry, a standard can be easily set for what is expected in order create a great customer experience for tourist of Panama City Beach.

The Resort Collection of Panama City Beach has partnered with Gulf Coast Community College (GCCC) to create the first of its kind hospitality education program for Bay County.

During a planning session last week, members of The Resort Collection and GCCC laid the foundation of what will become the Hospitality Corporate Culture training and education program.

This twenty hour course which is part of the college’s Lifelong Learning department, will provide the hospitality and tourism businesses in our community with a consistent industry wide training program to increase customer service standards and the customer’s experience while visiting our destination.

This Hospitality Corporate Culture program will officially launch before the end of the year. Sparks said, “The program will be open to employees at all levels of the hospitality industry and will prepare us to better serve our domestic and international travelers as our destination grows.”

The program is being facilitated and managed by John Hamati, president of Vie Hospitality LLC. Hamati has a successful history in the hospitality business and has helped create this initiative to fill the gaps in local training.

“The Hospitality Training Program has been a hot topic for the Greater Panama City Beach Chamber of Commerce and for Gulf Coast Community College for over two years now.  Finally, with the assistance of the Edgewater Beach and Golf Resort, The Resort Collection along with Gulf Coast Community College, we are now able to launch this new training in Panama City Beach.” Said Hamati, “we thank Tom Sparks, general manager of the Resort Collection, and the Edgewater Beach and Golf Resort team as well as Gulf Coast Community College in stepping forward and making this training a reality.”

Now, Back to Regularly Scheduled Bashing

Notes from Today’s TDC Meeting

  • Bed Taxes are up $117,000 thanks to back-taxes being collected.
  • The Circus by the Sea is more than likely coming back.  Maybe it will draw more crowds next year.
  • The CVB has a new interactive marketing manager coming on board.
  • Rowe distributed estimates of costs of strategic plan proposals to board.  I’ll be asking for copies of those to post here soon.
  • Mayor Gayle Oberst explained that Panama City Beach could not use bed taxes to fund lifeguards.  As one Marketing Committee member told me later, it’s a good thing we’re smarter than Walton county on that issue.  I have a lifeguard manifesto brewing; I’m sure it’ll come out any day now.
  • The TDC’s market research firm, Klages, is up for contract renewal, and the board showed concern that the 2008 results were not worth the investment.  Tabled.  Marketing Research, tabled.

Now to the juicy stuff…

Spring Break is heating up quickly… Spring Break funding was tabled after Dan Rowe requested approval on the MTVu plan ($150K CVB, $100K co-op).

Chairman Andy Phillips and Marketing Committee Chairman Buddy Wilkes questioned whether the co-op could really raise $100K. Mr. Rowe believes so; however lodging leaders stepped up quickly and said that because of the exclusive booking deal MTVu has with Student City, they would not participate in that co-op.

Board member Mike Bennett suggests the funding should go into a different Spring Break program.  Dan Rowe suggested that if it’s not MTVu, then put the money in something other than Spring Break.  Jack Bishop said the Klages report proved the CVB should invest the $150,000 into Spring Break. (It’s getting good!)

Folks in the audience suggested that only the Boardwalk benefited from the 2008 Spring Break plan.  (It’s really getting good!)

There was a hint that there may be another Spring Break community workshop. The marketing committee will address the issue before the next TDC meeting on November 6.  (Don’t you think this is going to get good!?)

And More Utter Disregard for the Special Event Policy

The Board unanimously approved 2009 funding for the Panama City Beach Seafood, Wine, & Music Festival.  Wow.  Wasn’t even on the agenda.

Special Event Side Note – Do you realize that 3.25 million dollars worth of lodging has to be brought in to raise $65K in bed taxes?

If PCBSWMF would have reported the need for $65,000 invested in the infrastructure at Frank Brown Park for next year’s event, that would be different.  PCBSWMF Promoter Jack Bishop stated that the event could not serve 30,000 attendees as reported by previous promoters. Hopefully PCBSWMF will use all $65K to improve the infrastructure.  We’ll see.

Speaking of we’ll see, we’ll see the full PCBSWMF report next month.  Hopefully that report will include exactly how and where the 2008 TDC investment was spent.

In the meantime, we sure would like to have other promoters comment here with your thoughts on the TDC’s Special Events “Policy.”

If I misinterpreted anyone’s comments from today’s meeting, please email me at lancaster.kirk@gmail.com, or even better yet, clarify your message right here in the comments section.

Kudos to TDC

I complain often about the results of TDC efforts, but I will say that the new strategic plan is a great accomplishment for Dan Rowe & Co.  As long as we achieve all 4 initiatives as a destination, I don’t care how we get there.

Everyone who cares about tourism should download this plan, learn it, share it and live it.  The county must work together to help the TDC / CVB execute the plan.

One way to help execute the plan is to give your ideas how to achieve the 4 initiatives.  This website is one of the new ways that a community can get together and share their ideas.  If you are a tourist industry leader, please let us know how you would execute different parts of the plan.

TDC Narrows Pool Down to Three Website Companies

Friday, during a special workshop the TDC’s Interactive Committee, Marty McDaniel and Buddy Wilkes, whittled the 6 companies that submitted Requests for Qualifications (RFQ) down to their top three.

The six companies that submitted RFQ’s are as follows:

  • Simple View Inc.
  • Jennifer Barbee Inc.
  • Miles Media
  • Cyber Sytes
  • The 543 Group
  • Ypartnership

Susan Estler, VP of Marketing for the CVB recommended Simple View, Jennifer Barbee, and Miles Media as the top three that had the capability and capacity to handle the interactive needs of Panama City Beach.

According to Ms. Estler, Simple View had excellent references.  All of their existing clients were extremely satisfied with their performance, and to date, Simple View has yet to lose a client.  Their client list spans from Ft. Lauderdale, Jacksonville, Scottsdale, Park City, and tons more.  One of the more important issues discussed was the database that will be amassed with this new interactive initiative, and Simple View assured us that the database that is created using our initiatives will, indeed, be ours (well, the CVB’s).  This is a huge issue with our current agency, Miles Media, which we’ll discuss in a moment.

Second on Ms. Estler’s recommendation list was Jennifer Barbee, Inc.  Jennifer Barbee is a newly formed interactive marketing agency that comes from very well developed roots.  Jennifer’s position was secured in this list because of her background with USDM, who is considered somewhat the industry standard in interactive marketing.  The database issue is not existent as the data amassed will belong to the CVB.  As an added bonus, Barbee uses the same database system as the CVB, further easing the movement of data from the agency to the CVB. Her experience and work portfolio is in line with what the CVB is looking for, in fact, so much so, that the only reason she is in second is because of her company being in its infancy.

The third on the list was Miles Media.  Miles Media is the current interactive agency holding the reigns of the CVB web site, VisitPanamaCityBeach.com, and there are several issues with this relationship, with the major issue being who controls the database.  Marty McDaniel and Buddy Wilkes both agreed that in the past, Miles Media has been very uncooperative in sharing the database that the Panama City Beach CVB marketing efforts has generated.  That is to say, they will not let us have the database that, essentially, we paid for through our marketing efforts that they deployed.  Miles Media’s excuse is that all of the user data that all of their campaigns generates is shared with the Visit Florida database and that once it enters that database, it belongs to that “domain”, and can’t be given out to individual clients.  I would agree, that the Panama City Beach CVB should not be given access to a database that includes data from campaigns or efforts that are other than their own, however (and this is a big however), there is no reason why Miles Media can’t distinguish the difference between “our” data and the data of someone else’s marketing efforts.  Further more, if they are submitting the data to some “master” database, then there is no reason that they can’t duplicate “our” data so as to keep it segregated.  If they can’t, I would submit that that is their problem, not ours, and they just need to figure it out.  As the contact database administrator of over 750,000 contacts, I can assure you that if I told the principles of my company that I can’t distinguish the difference between different databases within the database, I would have been fired a long time ago.

There are nifty things called computers and programs that allow people to do cool things like organize data however you want, need, or desire to based on whatever you want.

As indicated by the committee members, the database issue in the past with Miles Media has been unsolvable.  The committee felt that moving forward, Miles Media would continue to be unwilling to change their approach on this issue.  The committee members decided that it would be prudent to ask the question up front whether Miles Media would be willing to share with the Panama City Beach CVB the database their marketing efforts generate, and if the answer was still no, they would be moved to position 4, and have virtually no chance on continuing to be the interactive agency of record.  At this point, Cyber Sytes would replace Miles Media in position and move to position three.

You don’t have to be told that it was decided that Cyber Sytes would be in position four.  It was agreed upon by all present that Cyber Sytes has a very talented team and in the last two years, they have made very positive movement by way of bringing on talented graphics arts staff and have grown professionally and artistically.  They have become virtually THE web design firm in Bay County, and have been recognized for this.  However, the committee agreed, they just didn’t think Cyber Sytes was “ready” for the CVB.

The process moving forward will include a special meeting to be called sometime in between next Wednesday’s meeting (agenda forthcoming) and the next scheduled meeting to hear presentations from the top two agency picks, Simple View, Inc., and Jennifer Barbee, Inc.

I will, of course, be covering these meetings, so stay tuned.

Tons of People + Festival = Good Time

The parking lot was packed, being filled by a line of cars wrapped all the way up Pier Park Drive next to Palmetto Trace.  The parking attendants looked exhausted from waving their flashlights and talking to drivers at 9 pm.  There were still people pouring in when I left tonight.

Looking at license plates on the way out, every other car was from either Alabama, Georgia, Mississippi, and South Carolina.  The draw looked healthy, and so far, without seeing any actual numbers, the attendance looked good.

Between Beach Bouncers, carnival rides/attractions, funnel cakes, and cotton candy, there was plenty to keep the kids busy.  With roaming clowns and people passing out candy, every kid was singing of gum drops and cherry planes.

At the opposite side of the camp, a band rocked the main stage with common covers such as Foxy Lady and Sweet Home Alabama.  Opening for the main act, the growing crowd was being pumped up for .38 Special.

We didn’t get to try any of the endless varieties of food, but I’m sure most, if not all, was good.  Vendors ranged from Beef ‘o Brady’s to Boatyard.  Shopping was abound in plenty with anything from really cool hanging chairs to little wooden figurines just a quick negotiation away from a comfortable place on your mantle.

The party was definitely hoppin tonight, and will continue to entertain thousands tomorrow.  The gates open at 11 am with stilt walkers, balloon artists, face painters, sand sculpting, Hands on Art, live kid’s concerts, Gallagher’s Gymnastics presentations and much, much more.

Full schedule of events for Saturday, October 11th at the Panama City Beach Seafood, Wine & Music Festival

Gates Open – 11a – Marketplace, food, Family Fun Days activities, amusements, all open
Family Fun Days 11a-3p – Stilt Walkers, Balloon Artists, Face Painters, Bouncer Village, Sand Sculpting, Hands on Art by Visual Arts Center, live kids concerts, Gallaghers Gymnastics presentations, and more
Lunch With Sponge Bob – 11:30am-12:30pm – Coca Cola Tent (dining tent) $5 per child up to 12 years old, $8 per person 13+ (includes Pizza & Coca-Cola)
Steve’s Kazoo Krew Band – 11a-12:30pm – Coca Cola Stage (dining tent)
Terrance Simien & The Zydeco Experience Band – 12:30p-1:30pm – Colonial Bank Stage in KIDS VILLAGE
Half Price Temp Tattoos @ Tat Shack – 12:30p-1:30pm – KIDS VILLAGE
Sand Sculpting for Kids with master Sand Sculptor Mark Flynn – 1:30-2:30p – KIDS VILLAGE
On-Call Jazz Band – 1:30pm-4pm – Coca-Cola Stage (dining tent)
Gallagher’s Gymnastics Team performance – 2:30pm – Colonial Bank Stage in KIDS VILLAGE
Chef Exhibition – Chef of Reggae J’s – 3pm – Chef & Wine Tent
Grand Wine Tastings – 4p-6p – Wine Garden @ Chef & Wine Tent
De Lions of Jah Reggae Band – 4p-6:30pm – Clear Channel Stage (mainstage)
Chef Exhibtion – Chef Conrad of Boatyard – 4pm – Chef & Wine Tent
Chef Exhibition – Chef Paul of Firefly – 5pm – Chef & Wine Tent
Panhandle Star Competition Top 5 finalists – 6:30pm-7:30pm – Clear Channel Stage (mainstage)
Terrance Simien and the Zydeco Experience – 7:30p-8:45pm – Clear Channel Stage (mainstage)
Blues Traveler – 9pm-11pm – Clear Channel Stage (mainstage)

The wonder of Shell Island

A nature lover's paradiseOne of the Emerald Coast’s finest treasures

No trip to Panama City Beach, Florida, is complete until you’ve taken a day trip to Shell Island. This undeveloped 700-acre barrier island is just a short boat shuttle from St. Andrews Bay. The island is actually a part of St. Andrews State Park. The sugary sand is so white you’ll think you are seeing snow! Lazing on the beach, snorkeling, nature walks and shell collecting are just some of the ways you can enjoy this pristine wildlife sanctuary.

You can spend an hour or all day here, but there are no facilities other than a snack boat stationed near the shore. So “go” before you go! You may wish to pack a picnic lunch and beverages, but leave your sleeping bags and tents back at your condo! If you miss the last shuttle at 5 p.m., you’ll be bedding down on a sandy beach with the local wildlife. And I don’t mean college kids.

Some of the locals I speak of consist of the world’s largest population of bottlenose dolphins, just offshore. Don’t be surprised if while you snorkel, fish or sit on your wave runner, that some of these beautiful, docile creatures swim up to you. Do keep your distance and just enjoy their antics. Try to resist petting or feeding them, it’s illegal. But take as many photos as you like.

The island itself plays host to a number of wild birds. Pelicans abound here, as well as sand pipers, gulls, and piping and snowy plovers. The warm clear water is teaming with sea urchins, and colorful tropical fish. You will certainly want to snorkel here.

The rock jetties provide safety and shelter to a wide variety of animal life. Graceful sea hares and slugs, as well as hermit crabs, can be found in as little as 2 inches of crystal clear water, near the rocks. You may also be fortunate enough to see the loggerhead sea turtles and endangered green sea turtles. If you find a nest, be sure to alert your shuttle captain, in case it hasn’t been recorded. The Choctawhatchee beach mice may also pay you a visit.

If you are fortunate enough to go shelling here, please collect only uninhabited shells. We want the sea creature population to continue thriving. So many shells, so little time! You can find sand dollars, conch shells, olive shells, horseshoe crabs, blue, ghost and stone crabs, moon snails and fighting conchs, just to name a few. A great time to collect shells is after a storm. I’d suggest bringing along a mesh collection bag, along with collection sticks (a long wooden or plastic handle with a net on the end, for collecting shells).

Other items you’ll want to pack in your beach bags are, bottled water, snacks, sunscreen, cameras, snorkel gear, towels, and the most important of all, vinegar. I don’t mean to alarm you, but I want you to be aware. From time to time, the Gulf coast will have a migration of jellyfish and it’s a good idea to inquire before you head out into the water. I’ve never been stung, but the ocean is their turf, and jellies have more rights to this natural habitat than you do. The water is very clear and most likely you’ll see them before you encounter them. Jellies can float anywhere along the whole coast of Florida, but stings are generally minor to nil. Keep your eyes out for the occasional man-of-war jelly. Their sting can ruin your day, but I’ve found few of them here. Application of vinegar, followed with a rinse of seawater, not fresh, will help neutralize the sting. I never head to the beach without it. Always head warnings from officials, and pay attention to the beach flags. Purple flags signify dangerous marine animals in the area, such as rays, jellies, sharks, etc. I’ve yet to see a purple flag flying in the wind, but maybe I was lucky.

Back to the sand. The pure white sand of Shell Island will not burn your feet! The bright white powder-soft sand was stunning. It’s so clean it squeaks as you walk through it barefooted. Because of its color, the sand stays comfortable under your feet, even on the hottest days. Sea oats and grasses help keep the sand from eroding and it’s strictly prohibited to pull it up anywhere in Florida. There are no shelters here, so if you burn easily, you may also want to bring along sunscreen and an umbrella.

Shell Island is what this slice of Florida’s Panhandle used to be. Before man brought the condos, merchants and restaurants here, the residents flew and swam and crawled along these virgin shores. We are so fortunate to be able to share, if only for a day, the warm sand and temperate waters with the creatures of Shell Island and St. Andrew’s State Park. I look forward to returning next summer. I’ll bring my picnic lunch, my towel and my camera. I’ll go if for no other reason than to capture one precious moment in time, while I can. I pray that the true natives of this land continue to enjoy their home.

Taste of THE Beach

Taste of THE Beach Partners Announce Unparalleled Regional “Wine.Dine.Donate” Event

Santa Rosa Beach, Fla. – Wine enthusiasts and aficionados, gourmets and gourmands, philanthropists and successful friends will combine talents and passions to create an unparalleled 4 day gala, “Taste of THE Beach-Wine.Dine.Donate” November 6-9, 2008.  This 4 day extravaganza will be held on the Northwest Florida gulf coast, also referred to as THE Beach, which is blessed with pristine white-sand beaches and emerald-colored waters. It’s also home to a world class resort community where the residents sport a casual and relaxed attitude, yet are obsessed with great wine, great food, and philanthropy.

Spectacular charity wine events and the names Napa, Naples and Nashville are often thought to be synonymous. When thinking premiere events, one usually does not think the Florida Gulf Coast. But this is no usual event.
What’s the secret?  A unique fusion of pure sophistication and southern charm combined with the fun and relaxed ambiance of the seaside.  Add to the mix the world’s greatest vintners, culinary masters, exhilarating auctions, and the opportunity to positively impact the lives of needy children and you’ve got the recipe for success. Robert Davis, Founder of Seaside, states “We are pleased the Seeing Red Wine Festival will be incorporated into Taste of THE Beach.   Seeing Red has been one of this area’s leading culinary and vinicultural events for many years and this relationship will allow us to take this event to the next level.  Even in its formative years, it attracted wine and food luminaries like Robert and Margrit Mondavi and Lidia Bastianich and offered dinners and wine tastings that were extraordinary.  We hope that broadening the alliance with THE Beach will allow this event to attract the international sponsorship and clientele for whom the event and the venue will offer enormous appeal”.

“With the 17 year success of the Seeing Red Wine Festival, partnering with Coastal Vision 3000, it will only enhance the event and expose Seaside to an international audience that will make the event more successful,” says Cara Roy, Chairman of the Merchants of Seaside. “Having events with proven success is an integral part of building Taste of THE Beach, and to be recognized for our 17 years of success of the Seeing Red Wine Festival is quite an honor. We are excited about this partnership and pleased to share our successes to help build THE Beach brand,” agrees Kristin Kramin-Banker, Executive Director for the Merchants at Seaside.

The Destin Charity Wine Auction Foundation (DCWAF), Coastal Vision 3000 (CV 3000), and Walton Area Chamber of Commerce (WACC) have created a partnership to host the Taste of THE Beach-Wine.Dine.Donate.

The DCWAF mission is to connect wine enthusiasts to raise money for children in need.  This organization is no stranger to wildly successful wine and culinary events.  In just over 2 years they have raised over $1,000,000 for local children’s charities.  Their reach is international and has included such wine celebrities as  France’s Laurent Drouhin of Joseph Drouhin & Domaine Drouhin and Marc Perrin of Chateau de Beaucastel, Williams Selyem’s Bob Cabral, Dan Kosta of Kosta-Browne, Oregon’s Grace and Ken Evenstad of Domaine Serene, Australia’s Dan Philips and David Galzignato with Duckhorn Wine Company.  Participating world-renowned chefs have included Chris Wilson of Emeril’s New Orleans, Tory McPhail of Commander’s Palace  and legendary chef extraordinaire Norman Van Aken of Norman’s, to name a few.

“As a long time business owner in Northwest Florida, I can’t imagine a better way to positively impact our community,” exclaims Chan Cox, Owner of Chan’s Wine World.

Some of Northwest Florida’s most respected business leaders have joined to create Coastal Vision 3000, a membership organization of regional stewards representing hospitality, real estate, tourism and economic development interests in Okaloosa, Walton, Bay, Santa Rosa, Escambia and Gulf counties. The stewards of Coastal Vision 3000 are committed to working together to create an internationally recognized, branded destination, to help ensure the long-term economic growth of our region. They have committed to work together to participate in a regional brand-building campaign, to support the work of our region’s tourism and economic development professionals, and to attract additional domestic and international air service to the region.

“It is our pleasure to be a part of and support a Taste of THE Beach and host a portion of the event at the Emerald Grande resort at HarborWalk Village.   Emerald Grande’s location on the Destin Harbor will give guests a taste of one of the cornerstones of THE Beach area.  Where the energies come together – THE Beach, the bay, the nightlife, the shopping, the boating and the fishing,” says Peter H. Boss, CEO of Legendary, Inc.

“This event will be another confirmation to the area residents and business people, to show how well our organizations and our counties work together, with no borders. The commitment we have as stewards of Coastal Vision 3000 is to grow our market and support the area as one branded name that we can be identified with nationally and internationally,” says Mike Chouri, General Manager for the Hilton Sandestin Beach Golf Resort and Spa.

The Walton Area Chamber has taken a strong leadership role on the Emerald Coast to facilitate a vibrant and cooperative business involvement. Their membership is found in eight states and eight counties throughout Florida.

EVENTS AND VENUES

Thursday, November 6, 2008
Kick-Off Reception at the Emerald Grande on the Destin harbor for celebrity vintners and chefs and other VIP’s.

Friday, November 7th, 2008
5pm to 8pm – Enjoy wine and food while strolling through the all-new Pier Park in Panama City Beach.

Saturday, November 8th, 2008
12pm to 4pm – Join us for Seeing Red-a wine and food walkabout at the quintessential coastal community, Seaside, FL.
Evening—Retail tent and wine tasting at Water Color’s outdoor Mountain Film Festival.
Wine celebrity dinners will be held in the area’s finest restaurants throughout the Gulf Coast.  Celebrity vintners will be paired with celebrity guest chefs at each of these locations to create an unforgettable evening.

“In its eighth year, WaterColor’s outdoor Mountain Film Festival celebrates the best in independent thinking – where adventure is celebrated, history is important, and people are passionate about what they believe.  It attracts an audience seeking a culturally rich, conversation-inspiring experience in which to discuss films, share ideas and be inspired, all under a dramatic canopy of stars.  By being a part of the ‘Taste of THE Beach, we will have the opportunity to pair incredible wines with incredible film in an incredible setting and present an even greater event for all to enjoy”.

Sunday, November 9th, 2008
10am to 1pm-The Rosemary Wine Event blends premium wines, gourmet food, and Gulf Coast culture into a sophisticated, educational, and entertaining event.

3:00 pm- At the luxurious Hilton Sandestin Beach Golf Resort and Spa guests will be treated to distinctive wines from internationally acclaimed vintners, poured and paired with fine cuisine created by a selection of the area’s top restaurants.  While wining and dining, attendees will enjoy live music and the excitement of a silent auction. The night will culminate with a high-energy and entertaining live auction that will include rare and distinctive wines, themed get-a-ways and other spectacular, one-of-a-kind items.

“For the past six years the Walton Area Chamber has hosted The Taste of The Emerald Coast, this new partnership with Coastal Vision 3000 and Destin Charity Wine Auction Foundation will all us to take this event to new heights and serve as a catalyst for driving destination travelers to our region,” says Lori Kelley, Chair of the Walton Area Chamber.

“The 2008 Taste of THE Beach Wine, Dine and Donate, is yet another great example of this undiscovered region coming together for the common good of all. We are excited that Bay County will be able to show travelers some of the impressive cornerstones in the region. Pier Park is a great community partner and perfect venue for a quality experience,” exclaims Paul Wohlford, Edgewater Beach Resort.

Guests will plan their social calendars around attending this extraordinary event, arriving from all over the United States. Special accommodations packages and group airfare discounts will be available. Ticket packages will be offered for the entire weekend or for individual events.

The proceeds will benefit the lives of children in need.  Taste of THE Beach-Wine.Dine.Donate is committed to supporting charitable programs that improve the physical, emotional and educational lives of underprivileged and at-risk children in Northwest Florida.

“This partnership exemplifies how charitable, business and governmental organizations can successfully work together for everyone’s benefit.  We’re honored and thrilled to be a part of it, and look forward to using this success to make a difference in a child’s life,” says Todd Vucovich, Executive Director for the Destin Charity Wine Auction Foundation.

For more information, you may reach the chamber at: 850-267-0683, 63 South Centre Trail, Santa Rosa Beach; or 850-892-3191, 95 Circle Drive, DeFuniak Springs. Find out more, and check out the newly launched Walton Area Chamber Channel, at http://www.waltoncountychamber.com.