The BP Effect – Best Beach Getaways’ 40% Gains – Lost

The BP Effect series is brought to you by attorneys Reich & Binstock and Seeger Weiss LLP, which are helping businesses in Panama City Beach recover losses sustained directly and indirectly from the Deep Water Horizon oil spill. They can help your business too,
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“Sonny’s Oil Free Guarantee” was designed to reassure guests and customers that it was safe to travel to the beach.  We had no oil on our beaches over the summer, but with the seemingly imminent threat and false reporting by national media on the condition of our beaches, travelers were scared to risk their annual vacation money on a Panama City Beach vacation.  The “oil free guarantee” was a tactic used by businesses all up and down the beach to reassure their guests that they would not be obligated to keep their reservation and payment commitments should oil muck up their vacation on the Emerald Coast.  It worked for some, but business was still down dramatically for Best Beach Getaways.

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