Sterling Resorts Receives Award for Innovative Marketing

Last summer, in response to the BP Oil Spill and the lull in tourism, Sterling Resorts began a “Happy Hour” promotional campaign.  This campaign countered the increasing number of cancellations and led them to win the Flagler Award, which recognizes outstanding tourism marketing on behalf of the Florida Commission on Tourism.

About the Award

A competition for the Flagler award is held in conjunction with the Annual Florida Governor’s Conference on Tourism  This award is based on the pillars of creativity, innovation, vision, and commitment. The standout entry in the Flagler Awards is also awarded The Henry Award, which Sterling Resorts received.  They were awarded top scores by five judges in the Direct Marketing segment.  Sterling Resorts was competing against top competitors in areas like The Keys/Key West and St. Pete/Clearwater.  The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.

The Happy Hour Sale

The campaign involved a weekly email sent on Friday afternoons to offer exclusive savings to regional subscribers with time-sensitive offers.  These offers were available at select Sterling properties located in Panama City Beach, 30-A, and Destin.  They also used weekly Gulf updates and offered a ‘100% Clean Beach’ guarantee.  The promotion was aimed at reassuring travelers and combating cancellations, similarly; it produced more then 2,600 inquiries and 300 reservations.  This campaign generated $212,000 in revenue and provided for many vacation relationships to be built.  The Happy Hour Sale was brought back this summer by popular demand.

About Sterling Resorts

Sterling Resorts is one of the leading vacation rental companies in the Southeast, a division of Encore Enterprises.  They have over 20 condominium resorts in Panama City Beach, Destin, and 30-A.  In Panama City Beach, they manage Laketown Wharf, Calypso Resort and Towers, Celadon Beach Resort, Emerald Beach Resort, Emerald Isle, Grand Panama, Ocean Villa, Majestic Beach Towers, Ocean Ritz Resort, Splash, Southwind, Reflections at Bay Point, Sterling Beach, Sterling Breeze, Sterling Reef, Sunrise Beach, Tropic Winds, Tidewater Beach Resort, and Twin Palms Resort.

Congratulations to Sterling Resorts and all of those involved in the Happy Hour Sale!

The BP Effect – CandyMaker

The BP Effect series is brought to you by attorneys Reich & Binstock and Seeger Weiss LLP, which are helping businesses in Panama City Beach recover losses sustained directly and indirectly from the Deep Water Horizon oil spill. They can help your business too,
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Through out the course of the our BP Effect series, we’ve visited numerous industries affected by the oil spill. As we wrap up the series, the last place we wanted to check in on is with a few of our retail friends in Pier Park.

There’s been an enormous amount of information circulated regarding the financial losses and fears of business owners county wide during the height of the Spill, however, with this article I was hoping to offer a slightly different view, and with the help of Candy Maker and Trader Tom’s owner, Tom Ehlke, I’ve been able to do just that.

Continue reading “The BP Effect – CandyMaker”

The Oil Spill and What Caused this Summer's Economic Disaster

The BP Effect series is brought to you by attorneys Reich & Binstock and Seeger Weiss LLP, which are helping businesses in Panama City Beach recover losses sustained directly and indirectly from the Deep Water Horizon oil spill. They can help your business too,
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With The BP Effect article series, I keep seeing a resounding theme of comments, and I wanted to clear something up.

The cause of the “disaster” part of this whole incident was two fold and without both of them, there would have been no “disaster” here in Panama City Beach.  The word “disaster” in terms of how Panama City Beach was effected relates not to how much oil was on the beach (because there was practically no product EVER reported on our beaches), but to how our area was effected ECONOMICALLY.  The first was the actual BP oil spill.  Had that not happened, the second wouldn’t have been a factor.

Continue reading “The Oil Spill and What Caused this Summer's Economic Disaster”

The BP Effect – Business Down, Costs Up at Bayou on the Beach

The BP Effect series is brought to you by attorneys Reich & Binstock and Seeger Weiss LLP, which are helping businesses in Panama City Beach recover losses sustained directly and indirectly from the Deep Water Horizon oil spill.  They can help your business too,
http://g.adspeed.net/ad.php?do=js&aid=93807&target=_blank

Fresh Apalachicola oysters, on the half shell or baked, shrimp po-boys, grilled or blackened fresh fish baskets, crawfish etouffee bowl – is your mouth watering yet?  These are just a few of the mouth-watering menu items to be found at a local favorite, Bayou On The Beach, located on Middle Beach Road in Panama City Beach.  Having been in business since 1999, the Buxtons are not new to the restaurant business here on the beach.  They’ve had good years and they’ve had bad years, this year was supposed to be better than them all, but the BP oil spill changed everything.

Continue reading “The BP Effect – Business Down, Costs Up at Bayou on the Beach”