New Pier Big Time Successful, Amenities Under Construction

Every since the new Dan Russell Pier opened at the beginning of July in Panama City Beach, anglers and spectators alike have flocked down the double fly-away plank path to the end to enjoy being 1500 feet into the Gulf of Mexico. Under construction for a little more than 12 months, the City Pier (as it is known to some) cost around $8 million and was funded by a FEMA grant that was awarded after it was irreparably damaged during a hurricane a few years ago.

Hit the read more link for pictures and video of the ongoing construction and numbers on how many people have been on the pier.

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5 Reasons it Makes Sense that Southwest Comes to Panama City

With the new airport wet on their lips, all the local and not so local media has been eating up the “airport wars” stories that have been ensuing over the battle for Southwest Airlines. Today, it would seem, that everyone is vying for them; everyone in Northwest Florida, that is. In fact, in the last 60 days alone, all of a sudden VPS (or Northwest Florida Regional Airport in Ft. Walton) and Pensacola Gulf Coast Regional Airport have made very public efforts to woo Southwest in their direction.

Today, at a YP@TheBeach (Young Professionals AT The Beach) luncheon we had the great pleasure of listening to Representative Jimmy Patronis describe how he grew as a Young Professional into his career in politics. Jimmy, as always, it was great to see you. I asked about the progress with Southwest Airlines and whether we were any closer to seeing a commitment from them to come to our new airport. The short answer is below, but let me spell out the long answer as he did to us, as it is definitely worth telling.

This area needs it.

Southwest Airlines’ flight destination plan is laid out in a mesh-style pattern. Picture circles all over the US in which their radius is about a 5 hour drive. Right now, you’ll see an airport that services Southwest right in the middle of each make-believe circle. Of course, this is only applicable in areas with a particular and significant population size. Right now, there is a Southwest airport in New Orleans, Jackson MS, Birmingham, Jacksonville, Orlando, and Tampa, but a void in our little stretch of the country. In order for them to keep with their mesh-style plan, they need one in our part of the country.

Pensacola won’t work.

Right now, servicing Pensacola is Air Tran, a great low-cost carrier. Often times they offer great competitive rates to most large cities and many smaller cities a lot of the time, non-stop. Pensacola is also about 200 miles from New Orleans, or within about a 2.5 to 3 hour drive – really too close to be considered not a competitional threat to existing operations in southern Louisiana. In addition, as it was explained to me, Southwest counts the number of street lights you have to go through to get into the airport and weighs that in regarding ease of access. As I understand it, Pensacola is not easy for travelers to come into.

Just students and government folk in Tallahassee.

If you think about who is coming and going in Tallahassee, there’s not much need for a low cost carrier to service that destination. They have adequate flights coming and going and the traffic to that destination isn’t likely to change because of a new airport. The future travel growth there has no real upward potential.

Dothan’s great, but they have no need either.

Same story, different location. There’s a lot of great people, great industry, and great money, but who’s traveling there, how much are the people there traveling out, and what is the future potential for travel growth for Dothan, Alabama.

Despite what they say, Ft. Walton just can’t handle Southwest Airlines.

This is the big one folks, and it isn’t likely to make our neighbors to the west of here very happy, but these are the facts. The Ft. Walton Airport, aka Northwest Florida Regional Airport, aka VPS is sharing their on-ground and in-air operations with the Department of Defense. This shared arrangement limits their flight operations to 100 total flights per day; that’s 50 flights in and 50 flights out. Currently they are using 60% of their daily operational capacity. Why in the world would a company as successful as Southwest Airlines come into an environment where right off the bat they would be limited as to what their future potential growth at that airport could be.

You see, it is all about the future. This is where so many opponents to the airport have missed the mark in their arguments. They focus on operations right now at the current airport and say we’re under capacity. Well, yeah, of course we are. Have you checked to see how much it costs to fly in and out of here lately? If we had a carrier that could bring low cost airfare to our neck of the woods, don’t you think we would get that business that drives to Dothan, Tallahassee and Northwest Florida Regional? What’s that you say? No numbers of real importance actually travel 1 to 2 hours away to save on airfare. Wanna bet?

At the new airport, Southwest has unlimited potential for future growth. Furthermore, I’d be willing to bet that they could have significant influence on how infrastructure is laid out at the new facility to best suit their needs. Furthermore still, they have $2.2 million each year to back any advertising to help drive people to use their service to fly to Panama City. In addition to all that, there is very likely to be a huge demand in travel to our destination over the next couple of years as many of the areas that could not travel here before can now get here with ease. And, to cap it all off, we are right smack dab in the middle of one of the concentric circles that virtually map out where each airport servicing Southwest Airlines will be.

Southwest Airlines was referred to as the “golden goose” of airlines in this morning’s paper because despite the tumultuous times in the airline industry, they, for the most part, have remained in the black. Their business model and growth plan fits perfectly with the ideals of Panama City and we would make a perfect fit for their next step. Hundreds of thousands of people have yet to discover the marvel that is Panama City Beach and that business is not only ripe for the picking by our area, but also Southwest Airlines.

11 Drowned in 2008, Why Can't We Get Lifeguards?

Tuesday the Bay County Commissioners “balked” at the idea of giving the City of Panama City Beach $108,000 to fund lifeguards at Rick Seltzer Park because of the expense and liability concerns. Seriously? I mean, come on. We went through this last year, all the controversy, and we had 11 tourists that drown here on our beaches! Pensacola has had 4 drownings in five years, Walton County had none last year, we had 11! Eleven drownings in one year! That’s more in one year than we’ve ever had! How does this not deeply concern those in charge?

Today, a Letter to the Editor was published in the News Herald that’s quite good. In fact, some of the above was sourced from it. Read it here.

The writer goes on to say that one could make a worthy argument that safer beaches could, in fact, be used as a marketing ploy to help draw people to our area. We want a WOW marketing campaign, how’s this for a nugget: “Feel Safe on Panama City Beach” – that will draw families. How does the bad press look when potential visitors hear about 11 people drowning in our waters in one year, as opposed to none in our neighboring Walton County, whom I might ad is our direct competition. Are people scared of coming to our beaches? Are our beaches deemed dangerous to tourists looking to come to our area? State your opinion in the comments section.

I understand there are legal ramifications for everything and liability issues with every action we as a community make, but why aren’t we taking tourism and city officials from our neighboring areas out to lunch to pick their brains on how they are doing it. This isn’t some novel idea that no one’s figured out how to do. Communities are doing this, communities have been doing this for a long time, there is a formula that works, and we need to employ it in Panama City Beach.

The author of the article reminds us that Chairman Jerry Girvin backed away from supporting this Tuesday after receiving conflicting reports from lawyers concerning liabilities of the County. What!? So, find another lawyer, read the precedents he proposes and make a more informed decision. Again, others are doing this, and the success is obviously apparent.

Commissioner Mike Thomas was concerned about the idea of spending $100k on something that primarily benefited tourists. Yea, benefitted tourists LIVES. 100 grand to save a few lives is more than worth it – the good publicity we’d get off it alone would make it worth our while, saving lives would be icing on the cake. Oh, and may I remind you that tourists are the lifeblood of our area? We have NO industry here except tourism. We scare them off, we’re screwed.

TDC Issues Trash Letter to Industry, City Backs It

As part of the initiative to formalize the actions taken by the TDC during this month’s regularly scheduled board meeting, Dan Rowe, President of the Panama City Beach Convention and Visitors Bureau and Marty McDaniel, Chairman of the TDC signed a letter sent out to local tourism industry partner businesses. The letter explains the increase in trash receptacles and asks for support in keeping our beaches clean.

The letter in full:

Dear Tourism Industry Partner:

Expressing its ongoing commitment to the future of Panama City Beach, the Bay County Tourist Development Council (TDC) adopted a Strategic Plan. That Plan focuses on developing Panama City Beach into a year-round destination, promoting our world-class beaches and enhancing each visitor’s experience. For each of these initiatives outlined in the Plan, we MUST continue to protect and preserve Panama City Beach’s primary natural resource and attraction – the beautiful waters of the Gulf of Mexico and the sugar-white sands of our shorelines.

To further our ability to beautify, protect and market our beach, last week the TDC Board of Directors took action by earmarking an additional $250,000 to enhance our annual “Keep the Beaches Clean” Campaign. These additional funds will support immediate tactics that address the overwhelming increase of visitors and traffic our beaches experience during the spring and summer months, as well as long term strategies that focus on public awareness and year-round maintenance and upkeep.

Effective immediately, the TDC increased the number of trash receptacles on the beach from 578 to 778 barrels. During Spring Break, an additional 200 barrels were deployed in heavily trafficked areas of the beach. The TDC also authorized our beach maintenance contractor to increase the number of times the beach is raked throughout the year, including the daily raking of impacted areas during Spring Break and immediately following peak holidays. Additionally, the TDC is investigating, and is considering different alternatives for providing biodegradable trash bags at public beach points as part of this campaign.

As important as the TDC’s efforts are, the businesses located on the beachfront share in the responsibility of picking up trash behind their respective places of business. Last week the City Council of the City of Panama City Beach asked us to include with this letter the portion of the current litter prevention ordinance which requires owners along the corridors most travelled by tourists to keep their property free of litter (Chapter 12, Garbage and Trash, Section 12-7). The City has asked us to remind everyone in the City that this Section carries a baseline civil penalty of $250 per day. If you have specific questions about this ordinance, please contact Panama City Beach Code Enforcement.

We strongly encourage each of you to join the TDC in improving, protecting and maintaining the beaches by picking up the trash behind your property. With your support and partnership, we can protect and preserve the unparalleled beauty of Panama City Beach for locals and visitors to enjoy each day of the year.

To read the ordinances, download the full letter with the ordinances included here.

I think this is a good move. Not specifically talking about the $250 mentioned above, but I don’t think the penalty is severe enough for litterers. Growing up in Texas, there were state-wide advertising campaigns encouraging people to put “trash in its place.” “Don’t Mess With Texas,” I think they even commissioned Willie Nelson to write a song and make a music video. In Plano, there were fines of $500 doled out when you threw trash out of your window. It was considered a serious offense, and growing up in that type of environment has distilled in me that littering is wrong. To this day, I don’t even throw as much as a bubble gum wrapper out of my window.

Spring Break is nasty, but this goes way beyond Spring Break. This comes down to keeping our whole area clean, ALL THE TIME. I think this is a step in the right direction with regards to our tourist activities, but the City needs to step up and increase the litter fines and beef up the enforcement. This is a win-win scenario (except for those inconsiderate enough to litter) – the City creates a way to increase revenue, and the community as a whole benefits from a cleaner Panama City Beach. I’m not usually for expanding government in any way, but some times some things are just necesary.