Tag: dan rowe

TDC Meeting on Tuesday August 12th – Agenda

Tuesday should be an exciting day of reporting and presentation. We should see some final numbers on the success of the Summer White Sale campiagn, reported in the News Herald this morning as a success, and we should hear about the fall marketing plan.

Seeing over $500,000 in “free national media attention”, it was reported that the Summer White Sale campaign was a success. With over 60,000 visits and almost 20,000 coupon downloads, the campaign is still producing consumers with coupons at local resorts and attractions. Bed tax collections are up 2% from the same period last year.

The agenda is after the break.

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4/18/08 CVB/TDC Marketing Committee Meeting – Smr 2008 Mrktng, Indian Summer Festival

9 of the 11 committee members were present. Absent were Debi Knight and Russ Smith.

President Dan Rowe and Peter Yesawich announced that Y Partnership has removed Barry Lott from the Summer Marketing Campaign assignment. Mr. Yesawich also apologize on behalf of the agency for the inappropriate derogatory name directed at audience member Charles Mason by Mr. Lott at last week’s Board meeting. It was not made clear whether Mr. Lott has been removed from all CVB business or just the current campaign.

Summer Marketing Campaign Changes

Mr. Yesawich presented the committee with the options available for the changes to the Summer Marketing Campaign approved by the Board at their last meeting. The program targets our traditional drive markets of Georgia, Alabama, and Nashville/Chattanooga for a 12 week period beginning May 4th and has three elements. The first is newspaper ads in 12 newspapers throughout Georgia (but not the AJC due to high-costs), the Nashville Tennessean, and 4 papers in Alabama.

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TDC Meeting Agenda for 4/8/2008

On Tuesday, the main line items are:

  1. Discuss and Consider for Approval CVB/TDC Financial Statements Dated February 29, 2008, Mr. Dan Rowe, President
  2. Discuss and Consider for Approval TDC Visitor Information Center Brochure Display Racks Policy, Mr. Dan Rowe, President
  3. Discuss and Consider for Approval Funding Request, Seabreeze Jazz Festival, Mr. Dan Rowe, President
  4. Discuss and Consider for Approval Board Resolution in Support of the Recreational and Local Charter Fishing Industry, Mr. Dan Rowe, President
  5. Discuss and Consider for Approval Board Resolution on Visual Blight Created by Inactive Development Projects on Panama City Beach, Mr. Andy Phillips, Chairman
  6. Discuss and Consider for Approval Coastal Planning & Engineering Invoice #80274-R, and Invoice #80347, Mrs. Lisa Armbruster, Sustainable Beaches, LLC
  7. Discuss and Consider Florida Department of Environmental Protection Grant 05BA2, Modification #2, Mrs. Lisa Armbruster, Sustainable Beaches, LLC

View or download the entire agenda by clicking below.

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