Tag: family spring break

Resort Collection Offers Sweet Family Spring Packages

Families Enjoy Two Nights’ Stay Free!

The Resort Collection of Panama City Beach announced special offers to families who want to enjoy Panama City Beach during their spring vacation. Every year, thousands of families come from near and far to enjoy all of the attractions the city holds on the world’s most beautiful beaches. This spring, families who book a five-night stay with The Resort Collection, which includes six luxurious resort properties, will receive two additional nights for free.

The sparkling emerald waters, sugar-white sands and bright sunshine make this area a perfect place to swim in the warm gulf waters, build sandcastles or fly kites with the whole family. Guests of The Resort Collection have access to beach rentals and services for Jet Skis, banana boat rides, parasailing and more located on the gulf.

Beyond the beauty, relaxation and fun of the beach, Panama City Beach has many more family-fun activities to explore. The 20-acre tropical-themed Shipwreck Island Waterpark, with its 500,000-gallon Ocean Motion Wave Pool, and numerous other attractions provide hours of fun for the whole family to enjoy. If families feel like taking a break from the water, they can visit the 1.1 million-square-foot open-air family entertainment complex, Pier Park. Because The Resort Collection is Pier Park’s accommodations partner, guests of The Resort Collection can show their room key at various shops and restaurants to receive special discounts. Whether guests are looking to shop major national retail stores and private boutiques or dine at festive restaurants like Margaritaville, they will find what they’re looking for at the beautifully landscaped mall with colorful Caribbean architecture. Located at the epicenter of Pier Park is The Grand Theatre 16 showing all the latest feature films. The Grand is now offering Super Saver Tuesdays where all seats, all day every Tuesday are only $5, making it a fun, affordable outing for the whole family.  For the more curious adventurers, Ripley’s Believe It or Not boasts a prime location on Panama City Beach for exploring the most interesting and quirky wonders on the planet.

“We are proud to welcome families from all over the world to enjoy paradise on our shores in our luxury accommodations,” said vice president of sales and marketing for The Resort Collection Paul Wohlford. “I know families who book with us will create great memories that will last for years to come.”

Panama City Beach, Florida has all the natural and man-made amenities to create the perfect family getaway and The Resort Collection of Panama City Beach has the perfect offer to make it a fun, affordable and stress-free vacation. Family Spring Vacation offers are based on availability.

For information on The Resort Collection of Panama City Beach, or to book reservations, call (866)-203-1164 or visit http://www.resortspcbeach.com.

Panama City Beach Spring Break more Family Friendly than Ever

Spring Break 2009 on Panama City Beach will be more family friendly with regards to outgoing marketing efforts than it has been in several years, if ever.  This year, there is a greater emphasis on attracting families to our destination and activities planned reflect trying to cater to this market.

Each year tens of thousands of spring breakers descend on our beaches to enjoy great weather, shopping and tons of activities that our area’s businesses put on for this highly consumptive crowd.  This business is essential to the primary industry in our area, tourism.  Local businesses depend on this to jump start their revenue for the year.  It has been argued in the past that families have greater spending potential than college kids, therefore have a greater capability in pumping money into our local economy.  I totally agree with this, but I don’t agree that we can just shut down college spring break and expect the families to just show up.

This process must be gradual and will take time, but the effects will be lasting.  Starting this year, the Panama City Beach Convention and Visitors Bureau is spending money on marketing to the family demographic.  In the next three years, we’ll see this category trend in the same direction that will ultimately lead to a family friendly destination where parents will feel safe bring their kids to the beach again.  Now, that’s not to say that we won’t see college kids doing keg stands on the beach any more, but the level of occurrence will be less.

With the growth and fertilization of Pier Park, finally families actually have something to do here in Panama City Beach.  In addition, activities are springing up left and right, with the help and creativity of the CVB’s staff.  I frequently receive emails from Susan Estler, Director of Marketing for the Panama City Beach’s Convention and Visitor’s Bureau of great ides that they are coming up with to help tell the nation about our area.  They are moving in the right direction with momentum picking up each week.

Two weeks ago, Daytime, a show geared towards daily lifestyles and entertainment content was in Panama City Beach for a long weekend experiencing everything from para-sailing to shopping and dining in our area.  With cameras in tow they braved the chilly weather with one of their main hosts, Cyndi Edwards.  Aired on their network will be five 3-5 minute segments that will serve as an expose of what makes Panama City Beach a great place to vacation.

Also new this year is an expansive campaign with Southern Living including an online sweepstakes driving families to our shores, weekly radio “Beach Report” on stations throughout the southeast and a series of family Focus Concerts at Aaron Bessant Park (tentative right now, but should have more details soon).