Kaoru Chikushi from HVS International wrote a piece on Panama City Beach that was published on HospitalityNet.org titled The Need for More Branded Hotels in Panama City Beach, Florida.
You should read it, but I’ll summarize it here.
Chikushi estimates that approximately 7 million visit Panama City Beach each year with around 250,000 spring breakers and 15,000 “snowbirds”. Again, not sure where the numbers came from, but 250,000 sounds much more realistic that the “millions” others in the media tout.
I was glad to see Chikushi references Panama City Beach as “once known as the Redneck Riviera” and describes our area as being in an “era of transformation.” Signaled by the new airport and Pier Park, she finds justification in Panama City being named the #1 place to own real estate in the next 5 years (the Business 2.0 article).