Travel predictions for 2010 have been befuddling to say the least; some experts predict tourism to continue to slide, while others see tourism in 2010 increasing, if not exploding out of 2009’s slump. What cannot be denied, however, is that 2010 tourism will be the “Year of the Deal.”

Economic problems of the last two years have crushed the tourism industry all over the US and the world. Few places have weathered the storm as well as Panama City Beach. All around the state of Florida 2009 hotel occupancy and ADR have dropped considerably since 2008, yet Panama City Beach has managed to keep itself in the black ink. In fact, 2008’s total economic impact for Panama City Beach spring quarter yielded 247 million whereas the 2009 numbers surged to 261 million. This trend is as much a sign of the times as it is a paradigm in social transformation as far as the frequent traveler is concerned.

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