Southwest To Sponsor "HUGE" New Years Bash At Pier Park

While the commonality between a giant Waterford Crystal and an 800-pound beach ball is not obvious, the season offers a clue. On Thursday, December 31, New Year’s 2010 will be ushered in by traditional countdown “drops” across the nation. Just as New York City has its Times Square Crystal Ball, Panama City Beach in Northwest Fla. will embrace its seaside roots with the second annual Panama City Beach Beach Ball Drop presented by Southwest Airlines. In collaboration with Southwest Airlines and hosted by Pier Park, Panama City Beach’s Beach Ball Drop event represents what the destination is all about — white sand beaches, family togetherness and just plain fun.

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