A complete recap will follow, but here are the actions taken by the TDC/CVB Marketing Committee at their meeting today.

Changes to Summer Marketing Campaign

The committee voted 7-2 to approve the theme “Summer White Sale” along with an accompanying estimated savings statement such as “Save up to $1000”. The exact amount of estimated savings to be included in the advertisements will be determined by staff and Y Partnership after the tourist-related businesses submit their discount offers. The motion also directed staff and Chairman Phillips to develop a co-op plan so that sufficient funds can be raised to upgrade the newspaper advertising to color.

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