January PCB Tourism Interest Activity Up

Jason Koertge has an awesome vacation rental business in Panama City Beach that focuses on remarkable properties right on the gulf.  They range from 1 to 4 bedrooms, they’re clean, and amazing.  He can be found lurking at PCBLP.com.

All signs are pointing to a great tourism season in Panama City Beach.  Last year we had record breaking numbers and we expect much the same for the 2012 tourism season.

Many of our rental condos at PCBLP are booked up all summer already and we’re hearing much the same from our industry partners.

Visitor Service Inquiries and Web Site Activity

On a monthly basis, tourists from around the country (and the globe) inquire on more information about Panama City Beach through a variety of sources.  The numbers below are approximate, here are the top 5.

  • Website Inquiries: 3,500
  • Rea.Fun.Beach.Club ’11/’12: 2,250
  • Oprah Magazine: 2,150
  • Compass Family Travel: 1,750
  • Beach Chamber of Commerce: 600

Website Activity

A couple years ago the Tourist Development Council (TDC) launched a new website and a whole new effort to market the beach.  The campaign, dubbed Real.Fun.Beach has done loads in acquiring visibility for our little tourist town.  And through the BP disaster and the subsequent compensatory marketing funds that came from it, they captured the attention of national media time and time again.

January 2011 activity

  • Number of visits: 93,430
  • Length of session: 4 minutes 22 seconds
  • Pageviews per visit: 5.85
  • Unique visitors: 77,222

January 2012 activity

  • Number of visits: 119,220
  • Length of session: 3 minutes 57 seconds
  • Pageviews per visit: 4.9
  • Unique visitors: 98,241

Top website visitor states

  1. Florida
  2. Georgia
  3. Texas
  4. Alabama
  5. Tennessee
  6. Illinois
  7. Ohio
  8. Indiana
  9. Kentucky
  10. Michigan

Top visitor service inquiry states

  1. Georgia
  2. Tennessee
  3. Ontario
  4. Ohio
  5. Florida
  6. Alabama
  7. Indiana
  8. Illinois
  9. Michigan
  10. Kentucky

How has the BP Oil Spill Affected Your Business

In what was supposed to be the best summer Panama City Beach has ever seen, tourism numbers were crushed in light of a dark, oily threat that loomed in the Gulf of Mexico, courtesy of British Petroleum.  BP operated the Deepwater Horizon oil platform that dynamically floated approximately 250 miles southeast of Houston, it blew up on April 20, 2010, causing what is being labeled as many as the greatest oil spill in the history of the United States.  From an ecological perspective, Louisiana was devastated.  Ecologically, Panama City Beach was fine, but economically and perceptually, we were devastated as well.

Over the next 12 weeks, we’re going to dig deep and talk about the myriad ways area businesses were affected, directly and indirectly, and discuss some of the ways they made it through, despite the troubling circumstances.  The goal is absolutely not to be a negative spin, but rather just a presentation of the facts and how real people were affected by something that really never even happened here.

Was your business affected?  We would like to talk to you and let you tell you story to our tens of thousands of readers, pictures and links to your website included. 😉

Please share your story by using the form below.

Continue reading “How has the BP Oil Spill Affected Your Business”