The Face Lift PCB's Been Waiting For: Form-Based Regulations

formbased

Last Thursday, June 4th, the City of Panama City Beach held a joint City Council and Planning Board workshop to discuss potential form-based design regulations that will dramatically affect future Panama City Beach developments. These form-based regulations, negotiated in part by Planning Works, 180 Degree Design and White and Smith Planning, are recommendations intended to provide standards that will create consistency and form between high-rise edifices and the neighborhoods that surround them.

A team of urban planning specialists, headed by Michael Lauer, urban planner Planning Works, helped explain in the 3-day workshop how adopting these new regulations will encourage higher quality future development while maintaining the small town beach lifestyle with an overall more attractive and walkable streetscape for Front Beach Road. These new regulations will also harmonize with future and current CRA developments such as the revamped Richard Jackson Boulevard.

These comprehensive regulations actually broke down into simple decisions for the board to discuss and eventually adopt:

  • Building Height Requirements
    • Based on zoning buildings in residential /low intensity areas will max out at 35ft with a better overall definition of that requirement. Traditional areas will max out at 50ft with an allowance for greater height based on developments to that area. High Rise areas will see a flexible cap of 220ft, with an allowance for more height (with a decrease in footprint) to help promote variety.
  • Moving Buildings Closer to the Street
  • Eliminate Auto Oriented Design
    • Lots of talk on this topic, but essentially parking lots will no longer be allowed on the street side. They will be required to park behind buildings or incorporated into the design of the building in the form of covered parking.
  • Internal Street Standard
  • Require Retail to Be Along the Street-Side

The goal of all this, as said by Michael Lauer, is to “keep the street fronts alive” by promoting more active fronts based on the design codes. An example of “active fronts” would be to see more cafés, pocket parks and urban amenities on the street side rather than parking lots or deep set backs.

On top of the physical incentives, the hopes of the city and the planning organizations are to provide incentive for developers as well with hardship variances and additional administrative variances. Current buildings that can’t or won’t participate in the developments can, under these regulations, do relatively simple façade or cosmetic changes to help coincide with the improvements. But not everything will be an easy fix. City Attorney, Doug Sale, when asked a question about buildings that will lose their parking lots due to these potential regulations, acknowledged the difficulty in transition by answering, “The preferred approach would be shared access to parking in back. But we’ll have to deal with it case by case.”

Still, within the group of attendees, the form-based design regulations were met with rave reviews, even subtle complaints that the city should have done this a decade ago. Even Mayor Gayle Oberst endorsed the sentiment by adding that when past opportunities to move in the direction of such regulations surfaced the council “punted,” Oberst added that these talks have been the “the kick in the pants” the city needed. “I think it’s the future of Panama City Beach,” Oberst said. “It’s not going to be easy, but we can do it. I’m excited about it and [when it’s completed] we’ll all be proud of it.”

So what should Panama City Beach residents expect? Nothing, yet, as these talks will continue to be negotiated until September. But when the time comes, Panama City Beach will have a new look. You’ll see more bike lanes, walkways, outdoor cafés, tropical landscaping, more accessible frontages and better roadways for driving. These regulations, the planners said, should also help attract new investments by increasing square footage available for office, retail or rental units in turn raising economic return on private capital.

The planning groups will begin drafting these new form-based rules, but, for now, all potential developers and those who intend on putting additional monies into renovating old properties will have to consider the likelihood that these regulations will be adopted…and that likelihood is higher than any high-rise on Panama City Beach.

Agenda: CVB Marketing Committee Meeting: Fall/Winter Marketing

Panama City Beach Convention & Visitors Bureau’s marketing committee will be meeting on Tuesday to begin discussions on Fall and Winter marketing efforts. Recently, 1.5 million dollars have and will be spent on Summer marketing. This meeting should address the remaining budget as well as how those dollars will be spent for the fall and winter seasons.

AGENDA

MARKETING COMMITTEE MEETING

Panama City Beach Convention & Visitors Bureau, Inc.

Panama City Beach

Tuesday, June 9, 2009 9:00 a.m. – Board Room, Visitor Information Center

I. CALL MEETING TO ORDER

II. ROLL CALL

III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)

IV. DISCUSS FALL/WINTER MARKETING PROGRAM, Mr. Dan Rowe, President

V. AUDIENCE PARTICIPATION

VI. ADJOURNMENT

To download this agenda click here.

30 Year Fixed Spikes 1/2 Point

What a difference a week makes! Last Wednesday I reported that the days of long-term mortgage rates under 5% were likely at an end. Seven days later we find the thirty-year fixed rate for conforming mortgages near 5.50%. A series of government Treasury auctions last week were met with little enthusiasm as investors are demanding a higher return than these bonds can deliver. The continued strength in the stock market, which saw one of its best months in recent memory in May, has also drawn investors away from bonds putting downward pressure on prices and increasing bond yields significantly. As of Tuesday, the yield on the ten year Treasury note stood at 3.64%

There is good news to on the housing front to report. On Tuesday, the National Association of Realtors reported that pending home sales rose a whopping 6.7% in April after a surprise jump of 3.2% in March. This shattered consensus expectations of a rise of only .5%. Also on Tuesday, the Commerce Department reported a surprise jump in construction spending in April. Commerce said spending rose .8% in April, the biggest increase since August. Analysts were anticipating a 1.3% decline. Most significantly, spending on residential construction rose .7% providing further indication that the housing market is attempting to recover. Another report from the Institute for Supply Management said its index of manufacturing activity rose to 42.8 in May from 40.1 in April – its highest reading since September. This news helped offset a report that showed consumer spending slipped .1% in April after falling .3% in March. All combined, the silver linings seen in reports on the health of the economy continue to lead many analysts to believe the severity for the recession is easing and that a recover will likely begin in the third quarter of this year.

My observations on the local real estate market tend to show the majority of purchasers we are currently seeing in the market are a mix of out of state second-home buyers taking advantage of the incredible deals and first-time homebuyers jumping off the fence sensing that prices will not go lower and seeing rates begin to rise. I am also seeing some locals taking advantage of the market conditions to downsize or make a change from single-family to condominium living. All in all, I see a good mix of buyers right now and plenty of financing options to fit their needs. We are returning to a normal market void of speculators and flippers which should lay the groundwork for long-term recovery and sustainability.

Twitter Weekly Updates for 2009-06-02

  • #musicmonday foo fighters. good stuff. #
  • #clothdiapers ew, can you picture one full to the brim? “awhhggh, it got all over my new white pants.” #
  • Don’t forget to take the pcbdaily survey: http://tinyurl.com/lokcs3 #
  • @SplashResort totally agree #
  • #pcb #pcbtdc approved jbinc proposal and network broadcast #
  • #pcb #pcbtdc some guy said you can’t track tv ads but yu can and it’s easy. Ask me how ? #
  • #pcb #pcbtdc they ate saying that the traffic on the new site is 3 times greater, but they don’t know were it’s from. #
  • #pcb #pcbtdc says we are seeing a lot of traffic from new york. Ny is in top 5 for pcbdaily too! #
  • #pcb #pcbtdc talking about spending 25k onto producing an infomercial. #
  • #pcbtdc #pcb patronis reccomends giving jbinc proposal a shot. #
  • @JustVerve I’ll take a look at this later. Very interested. in reply to JustVerve #
  • #pcbdc dan Rowe reccomends jbi Inc proposal and local broadcast tv commercials #
  • #pcbtdc We are here. Total set to spend is 475k #
  • #pcbtdc going into the tdc meeting. Talking about summer marketing campaign today. #
  • Holy macaroni its a beautiful dau. Don’t forget to follow our #pcbtdc tweets today #
  • for updates on the text2twitter thing I’m at, follow @toocreative #
  • School’s out for Summer! #

TDC/CVB: $480,000.00…

On Friday afternoon, the TDC and CVB called to order a meeting regarding additional funds added to the summer marketing budget. To recap, the dollars previously spent totaled 1 million dollars and went towards saturating primary targets areas Atlanta, Birmingham and Nashville with an advertising media mix of 40% cable advertising, 30% online, 24% outdoor and 6% magazine. This campaign, to date, has been successful. Dan Rowe, chairman of the TDC, acknowledged this success stating that the daily site traffic to the website has increased three-fold since the start of the campaign and the URL has moved up several thousand places in quantcast rankings.

With so much early success (we haven’t yet seen the complete outcome of results) the board decided to hit the markets harder, considering bolstering the marketing efforts with an additional $500,000. The board was presented three recommendations, one from the current advertising partner Y partnership, one from JB Inc. and a local broadcast recommendation. The recommendations broke down as follows:

Y Partnership Recommendation

  • Extend Cable Buys
    • Nine weeks versus six weeks
    • $215,00
  • Internet TV in AL, TN, KY and Stl, Indy and Cincy
    • Hulu.com, CBS.com, NBC.com
    • 7.2 million impressions, 10x frequency
    • $186,815
  • Local Broadcast TV
    • Knoxville, Lexington, Waco/Bryan
    • 12 Weeks, 90% reach, 10x frequency
    • $73,185

Total Investment = $475,000

JB Inc Recommendation

  • Showcase TV Ad on NBC.com, HULU.com, Oxygen.com
    • Thirteen Weeks
    • 9.5 million impressions
    • Geo-targeted buys focusing East US & TC
    • $230,000
  • Extend Run of Network Video Banner (TV Spot)
    • Sites TBD – (e.g. CBS.com, Facebook)
    • 2.6 million impressions
    • $30,000

Total Investment = $230,000

Local Broadcast TV recommendation

  • Gray Television – 10 Stations: AL, FL, TN, KY, TX, MS
    • Seventeen Weeks
    • 13.7 million impressions
    • Reach=91.3%, 10.9 frequency
    • Will run on local news, morning shows, and prime-time TV
    • Billfish programming with on air mention during tournament and other times during campaign
    • $165,000 media flight, $25,000 billfish
  • Hoak Television – 3 station in LA – Monroe and Alexandria
    • Twelve Weeks
    • Reach = 91.5% 10.2 Frequency
    • $30,000

Total Investment = $220,000

These were only recommendations as to how the money should be spent and it became instantly apparent that Y-partnership would be the odd-man out. Even Mr. Buddy Wilkes didn’t care for Y’s recommendation saying they came up with, “quick ideas with very little thought” and that they, “didn’t come up with anything creative.” He didn’t have to mention the massive price tag on a less than stellar service that JB Inc and LBTV could produce at half the cost and better results. The recommendation from Y encountered such bad reviews that the overall partnership with them may be in jeopardy. To that point, Mr. Yonnie Patronis added, “This is an opportunity to test the waters with someone else.”

The board decided to go with a combination of JB Inc.’s recommendation and Local Broadcast Television with the caveat that the Local Broadcast TV compress the seventeen weeks to somewhere closer to thirteen.

What  tipped the scales might have been the Billfish tournament marketing. Obviously, the Billfish Tournament is a major draw to our area and can be capitalized on with the target markets. What Gray Television plans to do is have a thirty minute show which showcases the event and the destination, giving Panama City Beach loads of face time including promotional opportunities with sports and weather. Overall, JB Inc.’s and LBTV’s recommendations should make for a good buy.

One interesting tid-bit in the meeting was a quick discussion about marketing to future potential markets like Chicago and NY. With the new airport these areas, which previously had been virtually avoided in terms of marketing, could become gold. If you have analytics you know that NY and CHI rank high on traffic on Panama City Beach sites already. It might not be a bad idea to start early with a great/new/first impression, lathering up new potential vacationers and snowbirds for a trip to PCB.

Higher Interest Rates Drop Refi Applications

We are beginning to see a bit more volatility with rates as compared to the past several months as the stock market continues to post gains despite continued economic uncertainty. Rates have been held down by the Federal Reserve’s program of buying up mortgage-backed securities and the minutes from their last meeting released last week revealed they are considering purchasing an additional $750 billion for a grand total of $1.5 trillion. This news helped thirty-year mortgage rates remain barely below 5% despite a broad sell-off in the bond market that saw the yield on the ten year Treasury note rise to 3.43% – its highest level in months.

On Tuesday, a dismal housing report showing home prices decline some 19% year over year in the first quarter was outweighed by a report showing consumer confidence jumped by its biggest amount in six years to its highest levels in eight months reigniting the rally in the stock market. On Wednesday, the Mortgage Banker’s Association of America reported that applications dropped 14% last week as the highest interest rates in two months have sharply curtailed refinances.

If the current exuberance in the equity markets continues to put downward pressure on bond prices, we may see the last of sub 5% mortgage rates. Investors are looking for higher returns and seem to believe increasingly of late that the end of the recession will be sooner rather than later. Still, I do not expect mortgage rates to spike dramatically but, rather, slowly rise as risk aversion diminishes in the markets. Look for rates to stay around 5% for the next month or so with increased day to day volatility.

Do You Qualify for a Short Sale?

Okay gang, I know, I know, enough already. . . I have been talking and writing and breathing short sales but this has got to be said. With the number of people jumping on the short sale band wagon many are called but few are chosen, and you have to make sure you are actually qualified we need to set the record straight. Yes property is devalued and yes you are way upside down but are you really a candidate for a short sale?

The biggest point to drive home is that you must have a true hardship to qualify. The bank loaned you the money and if you have assets and you have the economic ability to pay back the loan then you are more than likely not going be accepted for a short sale. It is a very timely process with many people investing time and energy to make it happen so it is important to assure that it is a viable option for you. I think it is a great idea to check with a lawyer an an accountant and discuss your situation. Make sure that you are honest with your Realtor because she really can not help you to the best of her ability without honest, accurate information.

Before you even think that you may want to do a short sale make sure you are prepared to be forthcoming and honest about all of your income and dept. You will need to provide a few years taxes, bank statements, and any other source of income that is available to you. More than likely if you have gotten to this stage there is a real tangible reason for your inability to pay your dept. It is vital that when you write your hardship letter is written by you and not an attorney or other party. MOST important, however, is that these items must be submitted before a SHORT SALE contract can even be looked at as a SHORT SALE possibility. So be working on these things as soon as your Realtor takes your listing.

Many people call me and ask me, “Is that a pre-approved short sale?” Now that is a hard one to swallow because there really is no such thing because a short sale can NOT happen unless the bank and the seller agree to the final terms. In other words, per the addendum the seller needs to be satisfied with the settlement that the lender is proposing for the deal to work. It is really a great big jig-saw puzzle with many pieces that have to fit together so really, until it is over – it is just not over.

I hope that this does not come across as a mean spirited article, that is certainly not the intent. I just want to clear up some misinformation that I hear floating around and I am sure that you have heard it too. Thankfully most of our short sales are working but the fact is, they do not all fly, so the best assurance is to lay it all out on the table, take a deep breath, be patient, be really really sweet to your Realtor and she will be really sweet and patient with the lender and hopefully. . .

Sorry if I am beating a dead horse but it keeps coming back to life.

Pet of The Week – Friends of Bay County Animal Control

052609_pet_callieThis week’s pet of the week is Callie, a multi-colored young cat in need of a great home.

Callie was very surprising when she first came to us in foster care. She was very shy and scared, but quickly became accustomed to her new home and became best friends with Miss Prissy. She enjoys being indoors and in the company of her family. Callie is looking for a forever home that will love her and treat her like a queen.
We estimate her to be 1 year of age, and Callie is spayed and up-to-date on her vaccinations.   You may see more about her at http://friendsofbcac.rescuegroups.com.

Episode #8 – 3 Br Waterfront Condo for $289k

The Beach Show is your ONLY internet TV show all about Real Estate on Panama City Beach.

Remember, it doesn’t cost anything to work with us if you are a buyer.

Click the “more” tag for show notes and pictures.

Call us at 866-994-1770 to see these properties or for anything else you need regarding real estate in Panama City Beach.

Show Notes

Deal 1 – Handyman Special

  • List Price: $79,900
  • Square Feet: 1,320
  • Price/SqFt: $60.53
  • 3 Bedrooms, 1 Bath
  • Built in 1974
  • This is a Handyman’s Special and definately needs a little love, but for the price, it may be an awesome fit for you. This kitchen is damaged, but there is still some granite to work with. The carpet would probably need to be replacing and some work would need to be done on some of the walls. There is a pretty rough mother-in-law house out back that appears to have plumbing and electricity to it. This is a foreclosure listing being sold by the bank.

Deal 2 – Sunnyside Dedicated Beach

  • List Price: $219,900
  • Square Feet: 1,776
  • Price/SqFt: $123.82
  • 3 Bedrooms, 2 Bath
  • Built in 1970
  • This is an awesome home in the beautiful Sunnyside Beach Area. This home is one block from a dedicated beach, which means no one will ever build on this beach. This is regarded as one of the nicest (and quietest) dedicated beach areas on Panama City Beach. This home needs a little work, but not much. It has a spacious floor plan with a neat, renovated master bathroom. This would make a great rental.

Deal 3 – Waterfront Wild Heron Condo

  • List Price: $289,000
  • Square Feet: 1,711
  • Price/SqFt: 168.91
  • 3 Bedrooms, 3 Bath
  • Built in 2004
  • We are no strangers to Wild Heron, and that community is so HOT right now with over 12 closings in there so far this year. Of course, with prices like this, its no wonder, these condos are top notch, from the ground up. And the community is second to none in Panama City Beach, truly one-of-a-kind with superb amenities that emulate a lifestyle that at one point would cost you close to a million dollars to buy into. This condo is a one-owner, live in that has been spectacularly taken care of. This is a short sale listing, that is actually Karen’s listing, and I’ve been told the bank is being very communicative.

Call us at 866-994-1770 to see these properties or for anything else you need regarding real estate in Panama City Beach.

Twitter Weekly Updates for 2009-05-26

  • They say numbers ae down this weekend, but walmart is packed. #
  • @amyers not yet. #
  • Going shopping with the kids at pier park. Lots of people here. #
  • reports are saying weekend tourism is way down, crappy start to the season, at least we have a good excuse, crappy weather. #
  • The slab is poured at the shubee flowrider in panama city beach. #
  • I just got back from the new airport and I saw no damage. #
  • I just got back from the new airport and I saw no damage. #
  • I just got back from the new airport and I saw no damage. #
  • I’m going up for the real story on the new Panama City airport environmental issues tomorrow! #
  • http://tinyurl.com/p3xj45 #