TDC's $52 million improvement iniative

Wednesday, the TDC’s Revenue Enhancement Committee (fancy for bed tax committee) met to discuss improvement ideas for Panama City Beach and how to fund it all.

The ideas range from a new beach trash disposal system to a grass amphitheatre with bathroom and concessions facilities at Aaron Bessant Park.

The ideas stem from the Strategic Plan and include:

  • TDC Marketing and Awareness
    • Welcome to the Beach campaign which would include welcome signs west of the Hathaway Bridge and along Highway 79, and replacing existing signs.
    • New beach trash disposal system to replace the existing blue refuse containers.
    • Beach safety campaign to increase public awareness about the flag warning system and fund additional flag poles. (THIS ISN’T ENOUGH, PEOPLE, AND YOU KNOW IT!)
    • Estimated total cost of $500,000 per year.
  • Special Events Marketing
    • Construct a permanent stage suitable for concerts and theatrical performances at Aaron Bessant Park, at Pier Park.
    • Build an amphitheatre ‘bowl’ with a grass covered berm with restroom and concession space on the back/underside of the grass ‘bowl’.  Should be capable of a 5,000 capacity.
    • Create space for tents, vendor areas, or other festival support areas in the flat areas of the park.
    • Estimated total coast of $5 million

I think this is a really neat idea, and definitely worth looking into, but we need to be planning for 25,000 people, not 5,000 people.  Aaron Bessant Park needs some renovation, but will never have the capability to have anything much larger than the summer Concerts in the Park series.  We need to be looking at improving larger capacity facilities, like Frank Brown Park.

  • Sports Marketing – Frank Brown Park
    • Develop two additional ‘pinwheels’ of softball/youth baseball fields with the appropriate infrastructure.
    • Make two of the fields in the new ‘pinwheels’ the ‘marquee’ fields with additional seating, dugouts, press boxes, etc., one for baseball, one for softball.
    • Look at building a warm-up pool and permanent seating at the aquatic center to enhance potential at attracting regional swimming competitions.
    • Enhance the equestrian facilities
    • Estimated total cost is $7.5 to $10 million
  • Sports Marketing – Sports Village Complex (in addition to Frank Brown Park, would need to acquire additional land)
    • Develop indoor field house to expand offerings to include court and mat sports.
    • Develop 8 to 12 rectangular fields for soccer, lacrosse, field hockey, flag football, etc. Some would have grass, others artificial turf
    • Develop 8 full-sized baseball fields for additional tournaments and practicing facilities.
    • Estimated total cost is $33 to $35 million
  • Destination Marketing
    • Begin international marketing efforts when the new airport comes online and our area becomes more easily accessed.
    • Increase domestic advertising – more money is needed in order to fully penetrate our core markets and expand outside the southeast (or we could just use the $500k that was wasted on the Summer White Sale campaign for something that is more innovative, creative, and effective)
    • Enhance the Visitor Center with new technology and look and feel
    • Estimated total cost is $1 to $2 million

Now, where did all these numbers come from?  That is an unknown as of now, just estimations.  The committee requested of Dan and Staff to ‘zero-base’ the numbers and give details to how much each aspect of these improvements will cost, ideally to have everything spelled out by the December TDC meeting.  The goal is to have everything in order to request an additional 2cents be added to the bed tax first part of the year.

Staff counsel, Doug Sale said that from implementation to actual collection could be up to 90 days, so if they could get the tax implemented first of the year, collections could start rolling in for the new season in spring break.

I’m in total agreement that we need to collect additional bed tax in order to keep up with the competition.  I’ve not been too impressed with the way the money has been spent in the past, however.  I will give kudos to TDC Chair Andy Phillips for staying on everyone to be sure the numbers included will have some specificity in the near future.

Fed Lowers a Half Point – I Have a Better Idea

The Federal Reserve’s Open market Committee announced Wednesday it was lowering the federal funds rate to 1%, it’s lowest level since 2004. Yet mortgage rates rose on the news and continue to rise today. Though, on the surface, this may seem contradictory it exposes a symptom of the larger financial crisis we face. Since seizing Fannie Mae and Freddie Mac and passing the bailout plan, the Federal government has committed hundreds of billions of dollars in an attempt to thaw frozen credit markets and get the economy back on track. Unfortunately, all of that money is essentially borrowed.

Now the Feds are forced to sell billions in government bonds to fund their various bailouts and bank rescues flooding the market with an oversupply and thus driving down bond prices and driving up rates. This has a ripple effect throughout the capital and debt markets and increases the cost of borrowing for Fannie and Freddie. The higher borrowing costs are reflected in higher mortgage rates for consumers.

The bigger problem facing the Federal Reserve is that higher mortgage rates will have the effect of further weakening demand in the housing market. This will further amplify what is at the heart of this whole mess – declining home prices. As mortgage rates rise and home prices decline further, the rate of foreclosure is sure to rise putting even greater strain on banks and credit markets as well as Fannie Mae and Freddie Mac as the value of their assets depreciate and their ability to raise capital becomes more tenuous. To stop this vicious cycle the Fed and the Treasury must find a way to halt, and eventually reverse, the decline in home prices rather than continuing to merely react to each emergency caused by it. So how could they do it?

There have been a lot of proposals floated in recent weeks that aim to shore up the housing market, stop home price decline and prevent foreclosure. Some of these sound bizarre but viewed in the context of this historic financial crisis I’m willing to entertain anything.

One suggestion has been for Fannie and Freddie as well as banks taking part in the government bailout to offer mortgagors the option of a sixty year amortization. This would dramatically lower payments while not reducing the principal owed and provide an incentive to lenders in the form of greater interest income. Others say to allow everyone to refinance to some set fixed rate such as 5.25% that would provide payment stability and offer most borrowers some relief in the form of lower payments.

Still others have called for an outright principal reduction to lower mortgage balances to a point where borrower’s are no longer upside down in their homes. All of these ideas may have some merit but, in my opinion still do not address the root of the problem. We must create demand in the housing market so home prices will stabilize. How might that be done?

With thirty year mortgage rates creeping upward towards 7% for many borrowers, it is time the Feds start using some of the bailout money to back a program that would allow for a dramatically lower interest rate for all home-buyers coupled with a federally backed mortgage insurance plan to allow for lower down payments and longer amortizations. The lower rate, say 5.00% fixed for 40 years, along with a required down payment of 5% offset by a federal mortgage insurance premium of .75% annually but paid monthly would surely bring reluctant buyers back into the market. The increased demand for housing would drive up prices thus creating a win-win for the government in that the value of the bank stocks they now own would rise along with the portfolios of Fannie Mae and Freddie Mac’s mortgage backed securities. Banks, not wanting to miss out, would begin lending again and the resulting competition would increase liquidity in the credit markets and benefit the economy as a whole and reduce the number of foreclosures.

This plan would not be a reward for bad behavior, would not punish homeowners who have paid their mortgages on time and could be easily implemented through the FHA, Fannie Mae and Freddie Mac. Yes, it would be expensive in the short-run. But given the impotent attempts by the Feds to stop this snowballing housing crisis by hoping banks will lend again by throwing more at them are obviously not working. We need a better idea.

For this and more, visit my blog at www.activerain.com/blogs/hpalmer

Hunter Palmer

PCBDaily Twitter Weekly Updates for 11-4-2008

  • I’m totally wiped after walking the ironman race since 5am this morning #
  • working on a timelapse video of the ironman race that is actually still occurring. The pros have been done for a few hours #
  • I’m waiting in a hallway outside a secret room for an ironman media pass. #
  • Getting some lunch at j michaels. Love the fiik! #
  • I just got some very interesting information about what Corus Bank is doing with Laketown Wharf, check pcbdaily later to find out! #
  • @GrandPanama thank for following pcbdaily.com! #
  • @Tuulidog thanks for following pcbdaily.com! #
  • @getthebubbles thanks for following pcbdaily.com! in reply to getthebubbles #
  • I’m going over the spring break proposal presented at the tdc meeting today. #
  • @grandpanama thanks for following #

TDC to Discuss MTVu and New Web Site Presentations

The TDC meeting scheduled for Thursday at 2pm in the council room should be very interesting to say the least. On the agenda will be to discuss the MTVu program and hear from the interactive agencies bidding to build the new “Panama City Beach” web site.  I fully expect the meeting to be long and arduous and some tough decisions to be made.

I also assume there will be tons in attendance, so come early.

I will be making live updates from my cell phone using the lovely Twitter service, so be sure to sign up and follow pcbdaily.  And be sure to set up your mobile devices if you don’t want to keep checking our twitter page.

——————————————————-

AGENDA

COMBINED BOARD MEETING
Bay County Tourist Development Council
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Thursday, November 6, 2008                 2:00 p.m.        Council Room, PCB City Hall

I.    CALL MEETING TO ORDER

II.    ROLL CALL

A.    Invocation
B.    Pledge of Allegiance

III.    REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV.    UPDATE ON BED TAX COLLECTIONS, Ms. Charlene Honnen, Tourist Development Tax Specialist

V.    BOARD ACTION ITEMS

A.    Discuss and Consider for Approval Coastal Planning & Engineering Invoice #81029, Invoice #81030, and Invoice #81032, Mr. Dan Rowe, President

VI.    BOARD DISCUSSION ITEMS

A.    Review and Discuss mtvU Program, Mr. Dan Rowe, President

VII.    INTERACTIVE AGENCY PRESENTATIONS AND BOARD DISCUSSION (Order of Presentations Will Be Selected at Random)

A.    JB, Inc.
Presentation by Ms. Jennifer A. Barbee, Ms. Annette Gilespie, Ms. Kim Powers, and Ms. Marianne Cushing
B.    Miles Media
Presentation by Mr. Roger Miles, Mr. Ryan Nance, Ms. Elena Prostova, and Mr. Scott Templeton
C.    SimpleView
Presentation by Mr. Kevin Bate and Ms. Cara Scholke

VIII.    AUDIENCE PARTICIPATION

IX.    ADJOURNMENT

Get your 'I VOTED' Sticker at LaQuinta on Thomas Drive

I voted, did you?  Are you even registered?  You better be.

Actually, I voted early, but I went with my wife to vote earlier, and I watched our daughter, while my wife fulfilled her civic duty.

Quoted from BayPatiots.org:

In case you haven’t heard, Bay County Supervisor of Elections Mark Anderson has decided to NOT let the citizens have an “I Voted” sticker this year because of a complaint he received last election of “someone” being inappropriately touched by a poll worker handing out the stickers. We say balderdash! The citizens want these stickers for civic pride and to remind others to vote.
So….government…get out of the way and let the citizens take care of this!

I got my sticker from PT at the LaQuinta Inn on Thomas Drive, and I loved every second of it.  If you want your sticker, drive by and get one, you don’t even have to vote there.  Be sure to tell them Jason from pcbdaily sent you.

Should We 'Kick' MTV 'to the curb'?

Well, should we?  It would seem to me that we aren’t good enough for them.  Maybe we should take our $250k (read $200k) and do something more productive with it, rather than waste it on some antediluvian has-been.  I mean, seriously, who watches MTV anymore anyway.  Sure, all the left-wing east west coasters that are too concerned about the color of their hair than what is actually happening in the real world may still watch it but the ‘kids’ that vacation here during their college spring break spend their free time working, partying, or hanging out with friends, not watching the melodrama unfold between Paris Hilton and her new BFF.

Not to mention that we aren’t even talking about MTV, we are taking about MTVu, a trifle subsidiary of the Bid Dawg.  Sure it is college specific, but again, what does that mean today?

So what are these snobs up to now?  Well, the last marketing committee meeting, the committee motioned to reduce the amount paid to MTVu from $250k to $200k.  When confronted with this issue, MTVu basically cut what they were willing to bring to the table in half.

As per the MTVu Program Recap, the $250k vs. $200k:

  • In-market, main stage for 5 days instead of 10
  • Village for 7 days instead of 10
  • 2 concert days with 4 performances instead of 4 concert days with 8 performances
  • 225 :30 TV spots instead of 300
  • 5 million online impressions instead of 10 million
  • No database
  • No sweepstakes
  • No opt-in opportunity onsite

What?  They’re basically cutting their offering in half, for only $50,000 less.  What’s their deal?  Well, apparently, we aren’t good enough for them.  Apparently $200k is small potatoes for very little on their part.  I say we ditch the Brand and do it ourselves.  For $200k, we can hire someone else to put on a good show and do a lot of marketing, a-lot-of-marketing.  MTVu isn’t the only game in town.

I don’t like to criticize unless I have a good solution, but in this case, I’m doing just that.  There are others being paid to find a solution to this, and they’ve come up with MTVu.  I suggest we find an alternative.  The reality is, if we throw a big enough party (and for $200k, we can throw a pretty big party) MTV will be here anyway, because that is where the action will be.

Now, to you tourism leaders, resort owners and the like:  what are you afraid of?  What happened to good ‘ol fashioned marketing.  Most of you big guys are paying a salaried marketing person to come up with great ideas to get your brand out there.  Why have we become so reliant on the Government to supply us with our business?  Furthermore, the sky will not fall if the beloved MTVu brand turns their pink nose up at us.  The reality is that college kids still love to come here, others can organize huge shows to keep the crowds busy and the party will still be in Panama City Beach during Spring Break 2009.

Ironman Florida Pictures and Timelapse Video

Ironman Florida in Panama City Beach Saturday was unbelievable with a course record being shattered by an astonishing 13 minutes.  The winner, Tom Evans, completed the swim portion averaging over 3 mph in just over 48 minutes.  Averaging 26 mph on the bike, Evans started his run after only 4 hours and 18 minutes of riding.  That only leaves just over 3 hours to run the 26 mile marathon equaling a blazing average of 8 mph, FOR 26.2 MILES!

Dude.

I had the great pleasure of poking around the entire race camp and got quite a few great shots, which are below.  But, before you peep the cool pix, be sure to watch the timelapse I put together of the entire day’s activities. Be sure to comment what you think!

View in HD

Emerald Coast Cruizin Classic Car Show This Week

Today marks day one of Emerald Coast Cruizin’s 4th annual Classic Car Show on Panama City Beach.  With an initial estimates of show entrants exceeding 3,500 custom and vintage classic cars, this year’s show will be bigger than ever.

With events planned all week long, locals and visitors alike can participate in anything from a scavenger hunt live entertainment up and down the beach.  Check below for a complete schedule of events, and be sure to bring the kids to this family friendly event!

Monday, November 3

  • Beachcomber Conf. Center Car Registration 12:00-3:00 pm
  • Frank Brown Park Vendor Setup 8:00 am-4:00 pm
  • Sandpiper Beacon Beach Olympics 5:00 pm
    • Happy Hour 4:00-6:00 pm
    • Karaoke 6:00-10:00pm
    • DJ Big Donna 10pm til

Tuesday, November 4

  • Beachcomber Conf. Center Car Registration 10:00 am-4:00 pm
  • Frank Brown Park Vendor Setup 8:00 am-4:00 pm
  • Coastal Beach Cruise Information will be in your registration packet
  • Sandpiper Beacon Ladies Night ($1:00 Drinks) 7:00-9:00 pm
    • Karaoke/DJ Big Donna 6:00-10:00 pm

Wednesday, November 5

  • Beachcomber Conf. Center Car Registration 8:00 am-5:00 pm
  • Frank Brown Park Vendor Setup 8:00 am-5:00 pm
  • Beachcomber Hotel Beachside Bash 1:00 pm-4:00 pm
    • Hosted by the Two State Rodders, featuring entertainment by Bill Brooks, free food, awards, prizes and lots more
  • Days Inn Outdoor Entertainment 6:00 pm til
    • Bill Brooks Poolside, Food & Drink Specials (All That Deli)
  • Pier Park Classic Cars on Parade 4:30 pm
    • Staging Area between Dillard’s & Panera Bread
  • Sandpiper Beacon Kick Off Party Happy Hour 4:00-6:00 pm
    • Mary Ann & Gilligan 7:00-10:00 pm
    • Fireworks Show by Pyro Shows 8:00 pm

Thursday, November 6

  • Frank Brown Park Car Registration 8:00 am-5:00 pm
  • Frank Brown Park Show and Shine 8:00 am-5:00 pm
    • Vendor Midway, KOTO “King of the Oldies” spinning the oldies
  • Meet the American Graffi ti Cast Members, 50/50 tickets on sale and more
  • Sandpiper Beacon Ladies Night ($1:00 Drinks) 7:00-9:00 pm
    • Happy Hour 4:00-6:00 pm
    • Entertainment by Relix 7:00 pm til
    • DJ Big Donna 10:00 pm til
  • Marina Civic Center Concert 7:30 pm
    • Peter Noone & Herman’s Hermits and the Buckinghams live at the Panama City
  • Marina Civic Center. Benefiting The Boys and Girls Club of Bay County. Tickets $25-$45
    • Marinaciviccenter.com • 8 Harrison Ave. • Panama City, FL • 888-763-4696

Friday, November 7

  • Frank Brown Park Registration 8:00 am-4:00 pm
  • Frank Brown Park Show and Shine 8:00 am-5:00 pm
    • Vendor Midway, tunes with KOTO “King of the Oldies”
  • Meet the American Graffi ti Cast Members 50/50 tickets on sale and more
  • Frank Brown Park Bill Brooks Performs 1:00 pm
  • Holiday Inn Sunspree Hawaiian Lu Au Party 6:00 pm – til
  • Panama City Harrison Ave. Friday Fest 4:30 pm – til
  • Classic Cars, entertainment, food and fun for the whole family
  • Sandpiper Beacon Entertainment by Relix 7:00 pm – til
    • With surprise visit from Ron Adams as (Elvis)

Saturday, November 8

  • Frank Brown Park Registration 8:00 am-3:00 pm
  • Frank Brown Park Show and Shine 8:00 am-5:00 pm
    • Vendor Midway, tunes with KOTO “King of the Oldies” – American Graffi ti Cast
    • Members, 50/50 tickets on sale, live entertainment with Bill Brooks
  • Frank Brown Park Classic Car Auction 12:00 pm til
    • Contact Rap Peavy at 850-624-6159
  • Frank Brown Park Awards/Prizes 4:00 pm
  • Awards, Cash Prize and Giveaways, Scavenger Hunt Drawing, 50/50 Drawing “Must Be Present To Win”
  • Cabana Cay American Graffi ti Drive In 6:00 pm til
    • Live entertainment by “Blast from the Past”, Bill Brooks, Drive In Theater, Graffi ti
    • Cars on Display, Meet the American Graffi ti Cast Members, Food and Drink
    • Specials available on site by All That Deli
  • Sandpiper Beacon Entertainment by Relix 7:00 pm til
    • DJ Big Donna 10:00 pm til

Next Year’s Emerald Coast Cruizin Dates are: November 9 – 14, 2009

For more information, and pictures from previous shows, visit EmeraldCoastCuizin.com.

Revenue Enhancement Committee to Meet Wednesday

On the agenda for the November 5th meeting will be to discuss the “capital priorities outlined in the strategic plan.”  The agenda looks very skimpy, but the conversations should be good.  See ya Wednesday!

AGENDA

REVENUE ENHANCEMENT COMMITTEE
Bay County Tourist Development Council
Panama City Beach
Wednesday, November 5, 2008                1:00 p.m.        Board Room, Visitor Information
Center

I.    CALL MEETING TO ORDER

II.    ROLL CALL

III.    REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)

IV.    DISCUSSION OF CAPITAL PRIORITIES OUTLINED IN STRATEGIC PLAN

V.    AUDIENCE PARTICIPATION

VI.    ADJOURNMENT

Download the pdf.