Laketown Wharf’s Christmas Events

Laketown Wharf is hosting a weekend of Christmas fun December 9th-11th.  Complete with live entertainment, children’s activities, photo’s with Santa, local vendors, food and beverage, silent auction, and holiday themed laser light show.  All proceeds from the events will go to the Anchorage Children’s Home and National Military Family Association.

December 9th, 2011

The event will last from 4:00pm-10:00pm.

4:00pm-6:00pm, Live music from Travis Dean featuring Half Past 10

4:00pm- 8:00pm, Children’s activities and photo’s with Santa

6:00pm- 7:00pm, Live Music from Kevin Jacobs

8:00pm, Christmas Light Show

December 10th, 1011

Laketown’s Christmas event will be held from 12:00pm-10:00pm.

12:00pm-8:00pm, Silent Auction

12:00pm-8:00pm, Children’s activities and photo’s with Santa

1:00pm, Santa will arrive in a fire truck

2:00pm-4:00pm, Live Music from Kevin Jacobs

4:00pm-7:00pm, Life Music from Travis Dean featuring Half Past 10

6:30pm, Tree Lighting

8:00pm, Christmas Light Show

Winners from the Silent Auction will be announced immediately following the light show.

December 11th, 2011

The final day of Christmas at Laketown will be held from 12:00pm-4:00pm.

12:00pm-8:00pm, Children’s activities and photo’s with Santa

12:00pm-1:00pm, Live Music from Kevin Jacobs

1:00pm-3:00pm, Life Music from Travis Dean featuring Half Past 10

8:00pm, Christmas Light Show


Have a great weekend a Laketown Wharf and celebrating the Christmas season!


Win a Trip to PCB For New Year’s Eve

Thanksgiving is right around the corner, meaning Christmas and New Year’s Eve aren’t that far behind either!  Sterling Resorts would like to help you figure out your plans to ring in 2012.

Celebrate New Year’s Eve Sterling Style

Want to go to the Panama City Beach Ball Drop for New Year’s?  Sterling Resorts is giving away a 3 night/4 day stay in a beautiful 2-bedroom condominium at a Sterling Resort for New Year’s Eve.  In addition, they are also giving the lucky winner a $100 gift card to Pier Park Shopping and Entertainment Center and transportation to and from the beach ball drop in Pier Park.

How to Enter

Visit Sterling Resorts on Facebook, then click the tab that says “Contest” on the left- enter your name and email address.  The winner will be announced December 15th, 2011.

Will you be the one who Celebrates New Year’s Eve Sterling Style?  Good Luck!




Sterling Resorts Receives Award for Innovative Marketing

Last summer, in response to the BP Oil Spill and the lull in tourism, Sterling Resorts began a “Happy Hour” promotional campaign.  This campaign countered the increasing number of cancellations and led them to win the Flagler Award, which recognizes outstanding tourism marketing on behalf of the Florida Commission on Tourism.

About the Award

A competition for the Flagler award is held in conjunction with the Annual Florida Governor’s Conference on Tourism  This award is based on the pillars of creativity, innovation, vision, and commitment. The standout entry in the Flagler Awards is also awarded The Henry Award, which Sterling Resorts received.  They were awarded top scores by five judges in the Direct Marketing segment.  Sterling Resorts was competing against top competitors in areas like The Keys/Key West and St. Pete/Clearwater.  The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.

The Happy Hour Sale

The campaign involved a weekly email sent on Friday afternoons to offer exclusive savings to regional subscribers with time-sensitive offers.  These offers were available at select Sterling properties located in Panama City Beach, 30-A, and Destin.  They also used weekly Gulf updates and offered a ‘100% Clean Beach’ guarantee.  The promotion was aimed at reassuring travelers and combating cancellations, similarly; it produced more then 2,600 inquiries and 300 reservations.  This campaign generated $212,000 in revenue and provided for many vacation relationships to be built.  The Happy Hour Sale was brought back this summer by popular demand.

About Sterling Resorts

Sterling Resorts is one of the leading vacation rental companies in the Southeast, a division of Encore Enterprises.  They have over 20 condominium resorts in Panama City Beach, Destin, and 30-A.  In Panama City Beach, they manage Laketown Wharf, Calypso Resort and Towers, Celadon Beach Resort, Emerald Beach Resort, Emerald Isle, Grand Panama, Ocean Villa, Majestic Beach Towers, Ocean Ritz Resort, Splash, Southwind, Reflections at Bay Point, Sterling Beach, Sterling Breeze, Sterling Reef, Sunrise Beach, Tropic Winds, Tidewater Beach Resort, and Twin Palms Resort.

Congratulations to Sterling Resorts and all of those involved in the Happy Hour Sale!

Now Renting: Laketown Wharf

What was at one time riddled with controversy and held back by a cloud of uncertainty now has, what it would seem, a new and happy re-beginning.  Laketown Wharf, what was once dubbed Condo Canyon by its creator unaware of its negative connotations, is open for business and has 300 fresh new rentals available for rent to families who are traveling to Panama City Beach.

A breif summary:

Laketown Wharf was a victim of timing.  They pre-sold, they started building, the market tanked, very few actually closed.  With over 700 total condos, less than 50 condos fell into the hands of individual owners.  This threw the developer right in the middle of a very nasty spot, and the bank took the development over.

Fast-forward to today:

Sterling Resorts has been brought in by the bank to manage the hospitality side of the operation as the bank has smartly furnished 300 condos and made ready to rent to vacationers.  Sterling Resorts is known for managing (and being a part in the development of many) local resorts such as Sterling Breeze, Sterling Reef, Sterling Beach, Splash, and Reflections at Bay Point.  Having personally toured Sterling Beach, I’m well aware of their operation and excellent reputation for having some of the nicest properties around.

The furniture packages that were placed in the 300 condos were provided by Palette-Coastal and include many of the same furnishings used in Sterling Breeze.  I can’t attest to how it lives up to the kids, but I can say it looks fantastic.  From most of the condos, you have Gulf-views with plenty of space on the interior walkways to step outside and enjoy the view of the lake.  At night, the water show in synced with music and beautifully colored lights.

Laketown Wharf, despite all of the criticism (including me) is actually pretty cool.  With tons of amenities and a healthy supply of commercial space, the potential here can result in one of the best resorts in Panama City Beach.

Amenities include:

  • Five resort-style pools:
    • Zero-edge family pool, main level
    • Lagoon Pool on main level
    • Rooftop seasonally heated pool & spa with spectacular views of the Gulf of Mexico, 10th floor
    • Large island pool on the lake
    • Kiddy interactive aqua play pool with delightful views of the beach, 4th floor
  • Steps away from the white sandy beaches of the Gulf of Mexico
  • Pristine freshwater lake
  • Over 52,000 sq. ft. lakefront boardwalk
  • Spectacular dancing-style lake fountains
  • Children’s playground overlooking the lake
  • Seasonal children’s activities
  • Fitness center
  • Meditation garden, 3rd floor
  • Port-a-corchere covered entry with stylish Welcome Center
  • Two covered multi-level parking garages
  • Convenience of nearby shopping, restaurants and attractions
  • Community management/security company on-site 24 hours
  • Complimentary guest parking

Be watching for a full list and write up on this resort that will include a feature video on SeePCB TV later this summer.

Laketown Wharf Showing Signs of Life

This Thursday, June 18th 2009, Sterling Resorts will host a grand opening ribbon cutting ceremony to celebrate 300 units available for rent. As many know, this announcement has been long in the making.

For those who have not followed the Laketown Wharf soap opera, Laketown Wharf, the towering Thomas Drive edifice completed back in 2007, was supposed to redefine Panama City Beach luxury as a city within a city with 765 total units and unique amenities unmatched on Panama City Beach like a Vegas-style musical fountain display, a 650-seat live performance theater, 5 restaurants, 1,000’s of square feet of retail space and a private lake.

But, due to economic nosedives and various other reasons, by September 2008 developer Jerry Wallace signed over the mostly empty resort to Corus Bank based out of Chicago. Even still, in February of 2009, Corus Bank reported a quarterly loss of $260.7 million and stated that more than a third of their “$4.1 billion in outstanding loans were nonperforming,” all the while the massive structure remained empty, all those lovely amenities wasting away. Lucky for them, in January Corus signed an agreement with Sterling Resorts to operate the condo’s rental management program.

That brings us to this week, when Sterling Resorts plans to rejuvenate excitement in the estimated $200 million property, opening its doors to vacationers. Sterling Resorts should do well considering the rental company currently manages 24 Gulf Coast properties between Panama City Beach and Bay St. Louis, Mississippi and has strong familiarity with the tourism trends on Panama City Beach. Currently, online rates at Laketown are set to compete: a 2 bedroom/2 bath for this weekend was set at $292.20, just a little more than I, personally, expected but not bad. If things go well, the opening should act as somewhat of a defibrillator, resuscitating a property in need of a new life.

If you intend on attending the ribbon cutting ceremony RSVP with Kristy Keen: 850-563-0457 or email here at

**Date correction: The event will be June 18th at 4PM**