This is an interview with Susan Estler, the Vice President of Marketing for the Panama City Beach Convention and Visitor’s Bureau. Keeping consistent with our Optimism in PCB article series, we wanted to share with you some of the marketing genius that is behind putting Panama City Beach on the map. Susan has been with the PCB CVB almost as long as we’ve been blogging about Panama City Beach. We at PCBDaily have seen her help develop the marketing efforts from a tattered, inherited mess, to a decisive, calculated masterpiece. She’s done a great job with the CVB team and we’d like to offer her a warm welcome to the pages of PCBDaily.com.
Tuesday’s Marketing Committee meeting should bring joy and laughter as we all dance around a silly little hat singing kumbaya. Wait, scratch that, what?!
On the agenda is discussion (or updates, rather) of the new destination web site and discussion of the summer marketing campaign. With last year’s failure of the Summer White Sale, I’m sure very anxious to see what they’ve come up with this year. The nature of the Summer White Sale had promises of creative success, perhaps the way it was carried out and the essence of the body was what failed. Anyway, I digress, it’s in the past.
Agenda can be downloaded here, or observed below:
MARKETING COMMITTEE MEETING
Panama City Beach Convention & Visitors Bureau, Inc.
Panama City Beach
Tuesday, January 27, 2009 2:00 p.m. Board Room, Visitor
I. CALL MEETING TO ORDER
II. ROLL CALL
III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)
IV. UPDATE ON DESTINATION WEBSITE, Ms. Susan Estler, VP of Marketing
V. DISCUSSION OF 2009 SUMMER MARKETING CAMPAIGN, Ms. Susan Estler, VP of Marketing, and Ms. Kathy Fordham, YPartnership
VI. AUDIENCE PARTICIPATION