The Florida Restaurant and Lodging Association (FRLA) announced today the acquisition of Coastal Vision 3000, a private, non-profit tourism and economic development group in Northwest Florida. Coastal Vision’s executive director Mel Ponder will lead the transition to FRLA over the coming months.
“The Florida Restaurant and Lodging Association is proud to work with and compliment the efforts of Coastal Vision 3000,” said FRLA President and CEO Carol Dover. “This merger will allow for greater marketing and branding efforts, and growing the economic development of Northwest Florida through the hospitality and tourism industries, one of the state’s main economic engines,” she continued.
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