The Tourist Development Council approved an arrangement to work with MTV for Spring Break 2008. The expected cost is $150,000 in TDC funds and $50,000 from local tourist properties. This arrangement was made under the urgings of YPartnership, the marketing firm leading the TDC’s marketing efforts for the Panama City Beach area.
I’m gonna back up here. I know I posted the other day about how spring break is a tourism necessity for our area and how the revenue dollars make up a good percentage of what our community thrives on, but I thought we were trying to get away from the “college spring break” and the “party-crazy atmosphere”. Wasn’t the cause of the whole TDC disbandment several months ago (maybe at the beginning of the summer, has it been that long?) because the “college spring break” was directly benefiting a local tourism business owner that had a majority influence over the decisions of how TDC funds were spent? Wasn’t everyone upset because Charlie Hilton had influence on the TDC to make marketing decisions that would drive business to his resorts that may be targeted to a younger crowd? What’s going on now? How is what is happening now different from what was happening then, other than it being a NEW board is essentially making the same decisions. Am I missing something?
I thought all the uproar at the beginning of the summer was because we were tired of the party crazy image this area has from all the years of being the “spring break capital of the world”. I thought the new TDC board was going to work miracles and make things totally different and set precedent for how this area is to be perceived over the next several years. I thought we were going to set in motion a transformation that would solidify this area as a true destination for families and higher end tourists.
I know many on the TDC board read pcbdaily, I also know that many who have influence over the decisions the TDC make read pcbdaily too. Please chime in and let us know how the decisions that are being made now are different from the decisions they were making months ago and even last year. Click on the “comments” link below to respond.
Also, what happened to the Other 96%? I thought they were huge proponents to “family spring break”? I haven’t heard a peep from them since the new board was appointed.