Intrawest is heading up the hospitality management side of the Towne of Seahaven. With a portfolio that includes Sandestin and Baytowne Wharf, The Village of Tremblant, The Village at Copper Mountain, and more, they have a pretty good track record for success. Marketing plans include:
- A hospitality-specific website that will cater exclusively to the rental aspect of The Towne of Seahaven. It will first be Origin-specific and will grow as other rental properties come online.
- 45% of the entire marketing budget (for the next six months it is over $200k) will go to digital-based marketing efforts to include extensive SEO (search engine marketing) and PPC (pay per click) marketing driving traffic to the new site.
- They will utilize the existing world-wide Intrawest database for a strategic, targeted email and print-mail campaign advertising vacation deals/opportunities at The Towne of Seahaven.
- They are planning to hire an outside sales manager to promote business to business rentals, events accomodations, etc.
The Intrawest rental management team at the Towne of Seahaven has just accepted the bid for the website design. I am in the real estate sales and marketing business and we typically estimate around 60 days from beginning to end on a new website design but I was not given any deployment projections in my meeting with their marketing department.