Notes from the TDC Bed Tax Committee Meeting on Wednesday 12/5/2007.
4 of the 7 committee members were present. Absent were Mike Nelson, Andy Phillips, and Russ Smith.
State of Panama City Beach: President Dan Rowe made a short presentation on the state of our tourism industry. This included the changing destination, the airport relocation, the changing customer base and other challenges facing the industry. He believes that both new and existing resources must be used to both retain and enhance occupancy and rate integrity during this dynamic time.
Tie-In between the Bed Tax Discussion and the Strategic Plan Framework: President Rowe discussed the Strategic Plan Retreat that is scheduled for January. The plan is designed to answer: 1. Where we want to go as a destination in the next 3-5 years? and 2. How do we get there?. Rowe suggested that the committee defer further discussion about a possible bed tax increase until the strategic plan was complete. He suggested that the committee instead concentrate on bed tax compliance and reporting in the near term. Rowe suggested that the board encourage the accommodations industry to work with Smith Travel Research so that more accurate rate and occupancy data would be available. He explained that Smith protects the confidentiality of all reported data and would only report composite data. The committee also discussed the problems with the current rate and occupancy data being compiled by the HAAS Center due to the small number of participating parties. The President advised that Smith could make a presentation to the industry about their services to help alleviate concerns about providing proprietary occupancy and rate data.
2005 Bed Tax Collectors Survey: Rowe suggested that the committee delay distributing the 2005 Bed Tax Collectors Survey at least until after the Strategic Plan Framework is complete. No objections were voiced to Rowe’s suggestion.
Meeting notes are courtesy of Bryan J. Durta. Thanks Bryan.