County and City Pier to begin reconstruction

About a year ago, talks began about the reconstruction of the City Pier at Pier Park. Shortly after, the Bay County and Panama City Beach decided that it would be more cost efficient to partner and rebuild both the County Pier and the City Pier at the same time using the same design, having twin piers. It is estimated that by combining efforts $100,000 to $500,000 is being saved. Each pier is expected to cost around $10 million.

This week, the Bay County Commissioners awarded the contract for construction to Shore Line Foundation for $7.6 million. The City Pier should be done in about 12 months with the County Pier being right behind it about 6 months.

Panama City Beach City Pier at Pier Park

The Towne of Seahaven Information – pictures and video of the inside

On Thursday I was able to get into Origin, the first building in The Towne of Seahaven. I had planned on getting in there a week prior, but due to the fact that they were trying to finish up the elevator inspections, the building was closed. The elevators passed their inspections and that part of the CO (certificate of occupancy) is done.

This was not the first time I had been in the building and like every other time, I was impressed. This was the first time, however, that I had been with most of the condos finished and the amenity deck on the fourth floor completed and cleaned. I can say that for those that have closed and for those that will close soon, the pool is done, looking beautiful and ready to use.

What makes The Towne of Seahaven so special is the fact that it is not just another condo on the beach. Seahaven will be a full scale resort with a fully operational village inspired by the Village of Baytowne Wharf and other Intrawest-designed villages across the country. Villages are so desired because it creates a place for people to gather and shop, walk, dine, talk, have fun, whatever. The old saying “if you build it, they will come” is so true with a village destination because it creates a community feel that causes people to gravitate towards it. Those of you that are familiar with Sandestin know how incredibly successful it has been and how the village draws a crowd almost every weekend.

The entry-way was complete with brick pavers and the lobby/entryway area was complete and finished off quite nicely might I add. The fit and finish feels nice, not cheap like so many of the condos on the beach. It was evident right away that much attention to detail was taken. One little thing that I thought was cool was the elevator interior finish. I haven’t been in tons of elevators in our area, but none of the ones that I have been in looked like this. They didn’t make you feel like you were encased in a steel box, they were finished with a dark red wood, Tommy Bahama style. Another thing that caught my attention is the bronze colored front door light covers with the Origin logo cut into it. This may not seem like much to many of you, but front door light covers are very easy to go cheap on and the developer chose to use a custom cover design to add to the detail-specific fit and finish. In addition, the condo number plates below the light cover is a custom design as well, employing the cool tribal pattern look present in all the marketing materials since the beginning. If you don’t know what I’m talking about, just take a look at one of the old email newsletters that they sent and check out the background pattern, or take another look at your purchase guide you got two years ago.

One thing that the appraisers can’t take into consideration when doing their appraisals is the fact that every condo (yes, even the studios) comes completely furnish and rental ready. This means couches, tables, sheets, dishes, silverware, everything. The buyers have to buy nothing to get their condo ready for the rental program or whatever they intend to use it for. One more value that many overlook is the fact that everything is already in the condo. Not only do you not have to purchase furniture, but you don’t have to move it in either. You don’t have to put the dishes away, make all the beds for the first time, arrange everything, etc. You spend a weekend moving $25k worth of furniture up stairs/elevator and tell me how fun it is. It’s great you don’t have to do it here.

As Neel Bennett was showing me around, I saw many opportunities that he could have taken to save a few bucks and increase his profit. For instance, the redwood mahogany doors (forgive me if I don’t have this exactly correct) cost around $800 a piece, and the huge trusses on the front top of the building (that help give the outside of the building awesome definition and differentiation) cost more than $700,000 each. There are a couple of other buildings on Panama City Beach that have exterior treatments to set them apart, but non as elaborate as Origin. There are a lot of things that you can’t put a specific value on, but it is these things that make Origin/Seahaven a differentiated product that will invite people away from the competition and into it’s lobby doors.

I know that this post seems like I am developer/Seahaven biased, and I guess I am. Our family is purchasing in Origin and we are excited. We’ve always been excited. My father is so cool and level-headed. When asked about the market and his feelings toward it in relation with his current real estate purchases, I quote “Jason, the market goes up and down all the time in the short-term, but if you look at a 10 to 15 year trend, it almost always goes up.” The longer term the investment, the lower the risk. What did he do September 12th when everyone was selling their stocks? He didn’t sell a thing and waited it out, and guess what? He got it all back. Sure it is going to take longer than expected to build Seahaven and the village, but how could anyone expect Panama City Beach to be exempt from the same real estate troubles the rest of the country is going through right now.

The DRI (development of regional impact, required of all developments over 999 total units) was completed in June. The cost including all planning, permitting, fees, etc. was in excess of $1 million. The DRI process can take anywhere from 12 to 36 months and is subject to state and local government participation in the approval process and often requires droves of attorneys (and we all know anything that involves attorneys, 36 months can go quickly). The village could not be started until the DRI was done.

Neel stressed that they are taking the crossing of Front Beach Road very seriously. There is a cross walk with a structured, concrete-curb median that will be landscaped when complete. This truly does create a pedestrian presence that actually influences the cars driving through to slow down and stop for pedestrian crossing. Both times we crossed the street, cars stopped for us without us hardly waiting. In addition, they just refinished the section of Front Beach Road that passes through Seahaven, making three lanes with the center being a universal turn lane and they are installing flashing lights and pedestrian crossing signs to slow the traffic down further.

Below I’ve included pictures and a quick video that I made to help show you around. My video making skills have gotten better, but they’re still not great. Also, Seahaven did not pay, nor give me any other incentive to write any of this. This is all my honest opinion. I am a very big proponent to positive information, although I do not intentionally fluff information.

Alternate media types: Windows Media Player, 512k

The Towne of Seahaven - Covered Porte-Cochere Towne of Seahaven - Main Lobby Towne of Seahaven - Pool
The Towne of Seahaven - pool The Towne of Seahaven - front door light cover The Towne of Seahaven - cabinets
The Towne of Seahaven - couch The Towne of Seahaven - elevator The Towne of Seahaven - bed
The Towne of Seahaven - view from floor 15 deck The Towne of Seahaven - view from floor 15 deck The Towne of Seahaven - main lobby
The Towne of Seahaven - model, main street The Towne of Seahaven - model The Towne of Seahaven - model
The Towne of Seahaven - model

Panama City Airport Sale awarded to Leucadia

Community Airport Redevelopment (or CAR) of Salt Lake City, a subsidiary of Leucadia, was awarded the sale of the current airport site and is expected to move quickly.  Leucadia’s original bid came in second place to the Pittsburgh group, PCA, at $50 million.  Leucadia is previously know for the development of Rosemary Beach and Draper Lake Developments.

“The Panama City – Bay County Airport and Industrial District (Airport Authority) today announced it has approved a contract to sell the current airport site to a subsidiary of Leucadia National Corporation of New York (NYSE:  LUK) for $56.5 million in cash and significant revenues from transfer fees from the sale of future properties developed on site. The airport is being relocated to a site in northwestern

Bay County to be donated to the Airport Authority by The St. Joe Company (NYSE: JOE).  The current airport site is approximately 700 acres adjacent to North Bay inPanama City.”This is the final piece of the puzzle; our financial plan for the new airport is in place,” said Bill Cramer, Airport Authority vice chairman and lead negotiator for the property sale.  “We can now move forward aggressively to meet our goals to create a new airport with improved air service, provide an opportunity for economic development and create an environmental jewel for the entire region.”

The purchaser or the airport site is Community Airport Redevelopment, LLC (CAR), which is 90% owned by Leucadia National Corporation.  Leucadia developed Rosemary Beach and

DraperLake inFlorida, among numerous other properties. The remaining 10% of CAR is owned by WMR Capital Corporation, a Delaware corporation which has developed more than 30 residential, commercial and office real estate projects including Willow Creek Plantation in Okaloosa County, Florida, and Noventa Ocho inWalton County, Florida.

Upon execution of the contract, CAR will place $56.5 million into an escrow account.  Transfer fees will provide the Airport Authority with 0.05% of the sales price on most properties on the current site sold by CAR over the next 90 years.  These fees were previously estimated to total some $38 million over the first 30 years of the agreement with additional fees collected during the final 60 years.”

Read the full press release here:  Airport Property awarded to CAR/Leucadia

I have heard unofficially that the groundbreaking for the new airport will take place at the end of the month or first part of November.  I’m hoping to attend so as to get video and pictures. 

The TDC is bringing MTV to Panama City Beach

The Tourist Development Council approved an arrangement to work with MTV for Spring Break 2008. The expected cost is $150,000 in TDC funds and $50,000 from local tourist properties. This arrangement was made under the urgings of YPartnership, the marketing firm leading the TDC’s marketing efforts for the Panama City Beach area.

I’m gonna back up here. I know I posted the other day about how spring break is a tourism necessity for our area and how the revenue dollars make up a good percentage of what our community thrives on, but I thought we were trying to get away from the “college spring break” and the “party-crazy atmosphere”. Wasn’t the cause of the whole TDC disbandment several months ago (maybe at the beginning of the summer, has it been that long?) because the “college spring break” was directly benefiting a local tourism business owner that had a majority influence over the decisions of how TDC funds were spent? Wasn’t everyone upset because Charlie Hilton had influence on the TDC to make marketing decisions that would drive business to his resorts that may be targeted to a younger crowd? What’s going on now? How is what is happening now different from what was happening then, other than it being a NEW board is essentially making the same decisions. Am I missing something?

I thought all the uproar at the beginning of the summer was because we were tired of the party crazy image this area has from all the years of being the “spring break capital of the world”. I thought the new TDC board was going to work miracles and make things totally different and set precedent for how this area is to be perceived over the next several years. I thought we were going to set in motion a transformation that would solidify this area as a true destination for families and higher end tourists.

I know many on the TDC board read pcbdaily, I also know that many who have influence over the decisions the TDC make read pcbdaily too. Please chime in and let us know how the decisions that are being made now are different from the decisions they were making months ago and even last year. Click on the “comments” link below to respond.

Also, what happened to the Other 96%? I thought they were huge proponents to “family spring break”? I haven’t heard a peep from them since the new board was appointed.

The Towne of Seahaven – updates, video, pictures

Origin, the first building in The Towne of Seahaven in Panama City Beach is nearing completion with closings expected to begin this month. When completed, The Towne of Seahaven will have an approximately 6.6 acre village with retail and dining. Some of the tenants already placed include:

  • Johnny O’ Quigley’s Irish Pub and Grille – with its old World Irish pub motif, is a family-friendly restaurant specializing in all made-by-scratch menu items, including Kansas City Style BBQ.
  • Rum Runners – a full-service restaurant, live entertainment venue and sports bar all in one offering casual dining and featuring a mix of live entertainment and customer participation.
  • Fat Tuesday Daiquiri Bar and Grill – the famous New Orleans daiquiri and frozen drink bar is a family-friendly eatery with plenty of café sidewalk seating and a great place to watch your favorite game.
  • Uptown Beach – an upscale beach-inspired boutique featuring the collections of resort brand design for women and trendy collections for young adults, uniquely blending contemporary and resort styles.
  • Beach Bling – a ladies’ accessories store featuring sterling silver, unique designer and handmade moderately priced jewelry and other accessory collections funky to formal and whimsical to bold.
  • Liz and Jane Clothes – brings their signature look to The Village of Seahaven with a unique collection of casual, urban, natural, funky and chic clothing designed for maximum comfort.
  • The Seahaven Company Store – will carry everything from beach towels to quality logo T-shirts to keepsakes that you can treasure for a lifetime.

When done, The Towne of Seahaven will have endless pedestrian friendly walking opportunities with strategically placed retail, shops, grab & go eateries, and dining amenities and over 2000 residential/vacation units. Other amenities will include a waterpark for the kids, a private beach club, a spa, conference center, events plaza, and more.

I am still a firm believer that once we get the new airport completed, Pier Park completed and nationwide industry begins to recognize this area as a great place to come, we will see a huge growth opportunity. And guess who’s going to be positioned perfectly? Seahaven. Think about it: 1400 feet on the Gulf, 1/2 mile from Pier Park, 20 minutes from the new airport, right on Front Beach Road (the CRA’s timeline is right in line with development here) and a first building that DOES NOT look like a boring concrete box on the beach. Find me another building that looks as beautiful as Origin. Over the weekend, my wife said the next most beautiful building on the beach is the Shores of Panama, but (please take to offense Shore’s owners, you’ve got a great place) the only exterior treatments they have to dress it up is multi-colored exterior walls with some small accentual treatments close to the top. The developer of Seahaven could have chose to VE out (value engineer) a lot of these exterior accents, but chose not to.

The bottom line: sure the market has changed, but Origin is still the nicest condo in Panama City Beach, and Seahaven still has more potential than any other resort in Panama City Beach. I’m excited to see this new development flourish.

I was scheduled to tour the building Friday, but they ended up having to close the building because they were trying to finish up some details to obtain the Certificate of Occupancy. I was told today that I will get the full tour on Thursday and will be allowed to take photos and video of the inside of the building and some of the units. Below are some pictures and video of the outside.

Towne of Seahaven - taken 10/05/07 Towne of Seahaven - taken 10/05/07 Towne of Seahaven - taken 10/05/07
Towne of Seahaven - taken 10/05/07 Towne of Seahaven - taken 10/05/07 Towne of Seahaven - taken 10/05/07

Alternate media type – Windows Media Player

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This week in Pier Park

Pier Park is rocking and rolling. Simon Property Group has a reputation for being on time and last I talked to them, they were on time with Pier Park. The outside is looking awesome.

The most current tenant list is:

Dillard’s (126,000 sq ft), JCPenney (83,692 sq ft), Target (opened 10/06, 137,000 sq ft), Borders Books and Music, The rand Movie Theatre (opened 5/07), Jimmy Buffett’s Margaritaville (only five in the US), The Fresh Market, Old Navy, Long Horn Steakhouse (opened 4/07), Panera Bread (opened 5/07), ULTA Cosmetics, Aeropostale, American Eagle, Ann Taylor Loft, Alltel Wireless, Back Porch Seafood House, Bath and Body Works, Beach Scene, Bebo’z Gift & Home Collectables, Buffalo Wild Wings, Camille’s Sidewalk Cafe, Candymaker Candy Stores, Chico’s, Claire’s, Del Sol, Emerald Coast Photography, Five Guy’s Famous Burgers and Fries, Fresh Produce, GNC, Guglielmo’s Italian Grill, Hofbrau Beer Garden, Irene and Co. Resort Wear and Boutique, Jake at the Beach – Life is Good Genuine Neighborhood Store, Joseph A Bank, Kilwin’s Chocolate, Lane Bryant/Cacique, Lid’s, Marble Slab Creamery, Merle Norman Cosmetics, No Regrets Stationery and Gift Boutique, Payless Shoes, Quizno’s, RedBrick Pizza, Reggae J’s Island Grill, Ron Jon Surf Shop, Smoothie King, Solace Day Spa Salon – An Aveda Concept Store, Southern Water Outfitters, Starbucks, Sunglass World, SUNSIGHTS by Solstice, The Walking Co., Trader Tom’s Shells and Gifts, and Victoria’s Secret.

Pictures with more to come this week:

Pier Park - taken 10/5/07 Pier Park - taken 10/5/07 Pier Park - taken 10/5/07
Pier Park - taken 10/5/07    


Alternate Media Types – Windows Media Player

Panama City Beach TDC Information

In a meeting this week, the Panama City Beach Tourist Development Council explored ideas regarding increasing the bed tax. Currently the TDC is being funded by a 2% tax that will generate over $3.5 million this year. The County Commissioners have the authority to increase the bed tax up to 6% as mandated by state law, but must have a separate authorizing vote for each penny per dollar increase. With the sharp increase of rental available units on the beach, it is estimated that we have to draw an additional 3000 visitors here each day during the in-season. I think we need to be clear how the current budget is being spent before we make any increases in bed tax. I think we need to be sure we’re not wasting money before we increase the bed tax which will in turn either increase room rental rates, or cut into rental management profits.

In a conversation I was having with the owner of PanamaCityBeach.com, it was brought up that “spring break is a necessary market segment.” As our industry is tourism, we have no choice than to try and have the best tourism season year after year in order to increase revenue and support our area. But actually, it goes further than that. Tourism is a necessity to keep our community alive. Currently, this is our main revenue generating industry and it feeds the mouths of a large percentage of families in Panama City Beach. We can’t afford to sacrifice any of that market share. The bottom line is, spring break and other types of vacation tourism is our bread and butter, and until we get some other substantial industry here, this is what we have to work with.

With that said, the TDC decided to work with MTV this year to create an “Spring Break Village” during a 10 day period and broadcast the event through its cable and online network. In my conversation with PanamaCityBeach.com owner, we discussed the “party crazy” look that MTV will bring to the area but that it needed to be controlled. He spoke of marketing through “brand conscience Apple and MySpace.” I was against college spring break, but he made me aware that college spring break is a necessity as is commands a large percentage of our yearly tourism revenue, but agreed that we need to move away from the “party crazy” spring break. He mentioned that by utilizing advertising mediums such as Apple and MySpace – whose demographic is specifically targeted – we could ultimately achieve a “higher-end” spring break visitor.?

Front Beach Road CRA Updates in Panama City Beach

This past week, I had the great pleasure of spending some time with Ben Faust, the Vice President of DRMP, the consultant firm that is handling all aspects of the Front Beach Road CRA or Community Redevelopment Area.  The goal of the CRA is to upgrade the infrastructure and beautify our area using monies leveraged from the increased development over the last several years. 

Currently there are two projects underway with several more on the board to begin soon.  The first to be started was the Churchwell Drive project.  The project began in April and is expected to be completed in the summer of 2008, although I was told that they are ahead of schedule.  This particular project was started first, not because of priority, but because the state had funds for the bridge replacement now.  Rather than wait and risk those funds being reallocated elsewhere, the city agreed to begin the project first.  Project details:

  • Widen existing roadway
  • Relocate the overhead utilities underground
  • Build a parking area for the nearby beach access point – 127 spaces
  • Build sidewalks and bike lanes
  • Replace old bridge (paid for by FDOT)
  • Landscaping

The Beckrich Road project began at the beginning of September with an estimated completion time of 22 months, set to end summer of 2009.  Project details:

  • All overhead utilities relocated underground
  • Roadway widened to four lanes
  • Construction of bike lanes and sidewalks
  • Center landscaped median
  • Landscaping on either side of the roadway

Those of you that are familiar with Beckrich know that this will be a huge improvement over the existing two lane traffic ridden roadway. 

One of the cool things about the CRA, is that every project involves the relocating of all overhead utilities underground.  Many don’t realize this, but this comes at an extraordinary cost and logistical preparation.  Involved is not just moving, but rebuilding and then switching so as not to interrupt service.  Coming from Plano, TX, I was not used to seeing power lines everywhere, but here, they are a constant interruption of the beautiful views to be had all along our beaches.  Underground utilities will add big time value to our area and make the Front Beach Road experience all the more enjoyable. 

All along Front Beach Road, many of the roadways will have landscaped center medians, dedicated bike lanes, sidewalks, street lighting and a dedicated tram lane on both sides. 

CRA Information - Image at street level of new roadway on Panama City Beach

CRA Information - Image as looking from above of a typical streetscapeAll along Front Beach Road, there will be small outsets for the trams to pull over and pick up passengers.  This is what a typical layout will look like in the tram-stop areas. 

The next project on the drawing board will be the north Thomas Drive area.  The north Thomas Drive area is defined as the area from the intersection of Front Beach Road, Middle Beach Road, and Thomas Drive (where the Ripley’s Believe it or Not ship is) to the intersection of Thomas Drive and Joan Avenue (where Wendy’s is).  Currently this is two lanes and is considered a “restricted roadway” and will be four-laned as part of the CRA. 

Next will come the Front Beach Road area from Walmart to Beckrich Road, and then the south Thomas Drive area. The south Thomas Drive area consists of the roadway from the Circle K (in between The Shores of Panama and Laketown Wharf) past Boardwalk to the stop-sign just before Club LaVela. 

Currently there is a proposed tram station to go in on the north Thomas Drive roadway, across from Ripley’s.  The land has been aquired, but funding will not be coming from the north Thomas Drive CRA allotment, nor has the station been approved with finalized plans.  There are currently conceptual ideas on the drawing board with more definitive information to come out in the next 6 to 8 weeks.

There is actually quite a bit of information at PCBOnTheMove.com.

Also, below is a link to the PowerPoint presentation given at the Beach Chamber Event a couple of months ago, including project specific details with imagery and financial facts.  Also, there is a link to the Project Design Manual that includes specifics on the street-scape design with pictures of materials to be used and street design concepts.

Design Manual

Presentation

Thomas Drive Flyover Project

I had the great pleasure of attending the Thomas Drive flyover project public information meeting this evening. I said public information, but there really wasn’t much information to get. I found out the Thomas Drive flyover project consists of three phases, the first of which is already completed, the second will service the west-bound traffic and will cost an estimated $30 to $40 million and phase three will be less than $20 million and will take care of getting motorists onto Thomas Drive. The planning is done, but there is no funding in place for phase two or phase three and there is nothing on the drawing board for securing this funding. I was told that the need assessment has been completed but that there is limited state funds for projects such as this and this project is not top priority. And that’s it.

I did however get to see some pictures of the 23rd street flyover, but I was unable to take some pictures. I was told that I would be sent aerials of the project plans. I was also told that the first phase of the project will begin soon.

Thomas Drive Flyover Project Model Photo - looking eastbound Thomas Drive Flyover Project Model Photo - looking westbound
Thomas Drive Flyover Project Model Photo - looking eastbound Thomas Drive Flyover Project Model Photo - looking westbound