9 of the 11 committee members were present. Absent were Debi Knight and Ann Henry.

Holiday Celebration

Committee member Paul Wohlford made a presentation on the options for a holiday-oriented event to increase tourist visitors in December. A short discussion took place and a more through discussion was scheduled for the March meeting.

Brochure Rack Policy

President Dan Rowe advised the committee that he felt that the TDC Visitors’ Information Center Brochure Display Racks Policy of June 1995 needed to be updated. Rowe felt that the current policy might be overly restrictive and possibly should be revised to allow brochures for additional businesses/attractions such as attractions outside the taxing district(PCB only), vacation rentals by owners, and nanny services. Some members expressed concern that allowing brochures from outside PCB would end up helping Destin, while other members felt that promoting the entire area was important. Kirk Lancaster made the important point that PCB has a major price advantage over Destin.

PCB’s price advantage could be very useful this year due to the slowing economy and economic uncertainty. In addition, the fact that a large portion of our available accommodations have modern advantages that comparable accommodations to our west lack could be a successful marketing tool. We need to attempt to attract these tourists who are already used to visiting the Emerald Coast rather than just assuming that the Destin visitor will not come here. Continue reading “Notes and Comments from the 2/6/08 TDC/CVB Marketing Committee Meeting” →