Pier Park Featured on Cover of the New AT&T Real Yellow Pages

Pier Park on cover of AT&T Real Yellow Pages


More Than 309,000 Directories to Be Distributed to Area Residents and Businesses

PANAMA CITY, Fla., March 26, 2008 – Pier Park, Panama City’s new open-air regional lifestyle center, is featured on the cover of the new AT&T Real Yellow Pages directory for Panama City. The Humane Society of Bay County will be featured on the AT&T Real Yellow Pages Companion directory, which is the smaller, more portable version of the traditional directory.

More than 309,000 copies of the AT&T Real Yellow Pages and Companion have been produced for distribution this year. Delivery starts this week and lasts approximately four weeks. The directory also will be available to new residents and businesses throughout the year.

“We are pleased to feature Pier Park and The Humane Society of Bay County on the cover of our new AT&T Real Yellow Pages directories,” said Barb Orton, AT&T Real Yellow Pages regional sales manager. “We’re always working to make our directories an even greater value to our customers by tailoring the contents and services offered in them to meet the needs of our customers.  The AT&T Real Yellow Pages and Companion directories are directories you can count as your complete source of community information. ”

Pier Park is a unique open-air regional retail environment providing shopping, entertainment, tourist attractions, and dining experiences for the Panama City market and the entire Emerald Coast.  Located on Front Beach Road in the heart of Panama City Beach, Pier Park is ideally located to serve the area’s growing residential community, exploding condo market, and over 7 million tourists that visit each year. Pier Park is approximately 1.1 million square feet.

“We are thrilled that Pier Park will be represented on the new directories,” said Felicia Robinson Cook, Director of Mall Marketing, Pier Park. “This means that, for the next year, the Pier Park will be front and center anytime someone picks up an AT&T Real Yellow Pages directory. We hope the cover will remind residents and visitors of this unique spot for shopping, entertainment, dining and more right here in Panama City.”

The Humane Society of Bay County is a locally operated non-profit humane society. The group seeks to promote the humane treatment of animals, foster respect for life and the environment, and to end the needless destruction of companion animals. The Humane Society of Bay County’s goals include adoption of companion pets, promotion of spay and neutering, humane education, and providing help and support to the companion animals of Bay County.

“We’re proud The Humane Society of Bay County will be featured on so many Companion directories this year,” said Mary Sanger, Bay County Humane Society Executive Director. “It is our hope that area residents will turn to us when looking for a new companion animal as this supports our mission of placing every animal we accept into a loving, lifetime home.”

In addition to area residential and business listings, the AT&T Real Yellow Pages includes local, state and federal government listings; area attractions and events; arts, maps, emergency and 911 guides; severe weather tips; and other important local information. The Panama City directories include listings for Lynn Haven, Panama City Beach, Wewahitchka, Youngstown, Fountain and Tyndall Air Force Base.

AT&T Real Yellow Pages directories are recyclable, and the paper used to print the directories contains 40 percent recycled materials. Directories are recycled into such products as paper towels, bathroom tissue, insulation, animal bedding and paper for new phone books. To recycle outdated phone books, please visit Keep America Beautiful online at www.kab.org  for recycling information in your community.

AT&T Advertising & Publishing is the largest directory company in the world in terms of revenue, and it delivers print directories to more than 83 million residences and businesses in 22 states. It has a leading online presence with YELLOWPAGES.COM, which offers consumers access
to local business information, the latest business listings, city guides, maps and driving directions. Combined, these print and online products receive more than 5 billion consumer searches a year for local business information and provide more than 1 million advertisers with valuable sales leads to help their businesses grow.

For more information on the print directory or YELLOWPAGES.COM, please call AT&T Advertising & Publishing at 800-GET-REAL (438-7325) or visit online at www.1800getreal.com
For additional information on Pier Park, visit www.simon.com.

For additional information on The Humane Society of Bay County, call 850-763-3923 or visit www.adoptme.org.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com <http://www.att.com/&gt; .

© 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss <http://www.att.com/rss&gt; . For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

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