On Wednesday September 24, the newly renamed Revenue Enhancement Committee will be meeting to discuss cooperative marketing opportunties, how to possibly fund sporting events privately and publicly, and possible Tourist Development Tax Increases. The Revenue Enhancement Committee was formaly known as the Bed Tax Committee.
The meeting will be on Wednesday, September 24 at 1pm in the Board Room at the Visitor Information Center.
Be sure to attend this public meeting. If you are unable to attend, be sure to subscribe to our Twitter page, as we’ll be providing live updates as to the decisions made.
AGENDA
REVENUE ENHANCEMENT COMMITTEE
Bay County Tourist Development Council
Panama City Beach
Wednesday, September 24, 2008 1:00 p.m. Board Room, Visitor Information
Center
I. CALL MEETING TO ORDER
II. ROLL CALL
III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)
IV. CHAIRMAN’S WELCOME, Mr. Marty McDaniel, Chairman
V. REVIEW OF STRATEGIC PLAN, Mr. Dan Rowe, President
VI. DISCUSSION OF KEY ELEMENTS OF PLAN REQUIRING ADDITIONAL RESOURCES
VII. DISCUSSION OF OPPORTUNITIES TO ENHANCE OR INCREASE REVENUES
A. Cooperative Marketing Opportunities, Ms. Susan Estler, VP of Marketing
B. Discussion of Collection Efforts, Ms. Charlene Honnen, Tourist Development Tax Specialist
C. Discussion of Public/Private Funding Opportunities for Sporting Events/Venues, Mr. Richard Sanders, Director of Sports Marketing
D. Discussion of Tourist Development Tax Increases, Mr. Doug Sale, Legal Counsel
VIII. DISCUSS NEXT STEPS
IX. AUDIENCE PARTICIPATION
X. ADJOURNMENT
