Only months away from opening, the new Publix, Office Depot, Dunkin Donuts and other soon to be announced businesses at the intersection of Beckrich and Back Beach Road are nearing completion more every day. Scheduled to open late spring, the front of the main building structures are almost done and looking nice.
The curb work is in and the ground prepped for paving, which should happen in the next couple of weeks.


Couldn’t they come up with a better name than “Breakfast Point Marketplace”?
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Our friends at St. Joe had naming rights in their contract with donating the property to the school system and the subdivision there. They undoubtedly own the ground on which the market place is being built. It’s more branding for their housing development.
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Exactly as Linda said… JOE operates in a “placemaking” mode, developing commercial/retail areas at the entrances to their residential/multifamily developments. There will eventually be a ginormous development called Breakfast Point that will go from Beckrich to Hwy 79 to West Bay. Hence the name of the school and the shopping area.
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I’m sure glad to see a dunkin donuts!! I like them ALOT better than krispy kreme.
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