Huge Changes Ahead in the Marketing of Panama City Beach

Friday two contracts were presented and accepted by the tourist development council that will help transform the image of panama city beach in the coming years. Fahlgren and Lou Hammond were chosen for creative and PR respectively; contracts were already negotiated with the agencies prior to presentation to be board.

The Fahlgren contract is for $22,500 per month and includes all creative and promotions.  The YPartnership contract was $12,500 per month but did not include creative.  Last year alone they spent over $150k in creative and that number could have gone higher.  Also, travel expenses for the agencies is built into the contracts as well.

Lou Hammond’s contract for public relations is for $17,500 per month and actually includes a New York media reception at their main office, 2 publicity stunts in New York and 2 group media trips to be hosted in destination (Panama City Beach).

Each contract is for 2 years with the option to renew and each will play a huge role in our area’s future growth.

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