As we all wonder how the new airport and having Southwest Airlines as our low cost carrier will effect Panama City Beach, members of the TDC along with Lou Hammond Agency have teamed up with Southwest to go well beyond speculation and into some serious action. Don’t believe me, check out this new Southwest Airlines ad and tell me when was the last ad you saw from SW that actually names the city?
The TDC has hit all the fly markets in Houston, Baltimore, Nashville and Orlando branding Panama City Beach as an undiscovered beach community. In fact, the tag line on much of the in-flight print advertising reads “17 Hidden Beaches, 1 Revealing Destination” written in the white sands of Northwest Florida Beaches.
The marketing campaign expands far larger than anything Panama City Beach has ventured to do in past campaigns, including TV air time in places like Good Morning America, Fox Business, Great Day Houston and Tennessee Mornings as well as regional newspapers like Washington Post, Baltimore Sun, Atlanta Journal and even New York Times. Check out this awesome article from the Tennessean.
From the looks of it, the TDC is doing its job. Those who believe the new airports effects on Panama City Beach will be minor, please note that the people in charge are putting in long hours to make sure the opposite is true.