Co-op Year 2
Last year, Panama City Beach business owners took Spring Break matters into their own hands creating a cooperative after the TDC decided to no longer fund advertising for Spring Break. The co-op turned out to be a great success, creating trackable information on Spring Break students, as well as new avenues through which to communicate with, market to and eventually drive spring breakers to our shores. In year two, the co-op is already on the ball, buzzing Spring Breakers via the nearly 15,000 fans on their facebook page about deals, information and dates.
It goes without saying, the oil spill’s economic repercussion bordered on catastrophic. But in it’s aftermath, the next big season for our area is without question spring break 2011. Unlike years past, the emotional mindset and local sentiment will be different. Locals and business owners alike will be grateful for the business and, in being so, provide a better service to the college students who participate in the festive few months. Any PR we get, and yes, even the not-so-good PR, will mean greater exposure and act as a reminder to anyone who still has doubts about the beach.
More Things To Do
Since last year’s Spring Break, Panama City Beach boasts a few shiny new attractions; Wonderworks, 2 new piers are open, Miracle Strip @ Pier Park and the Dune Buggy Adventure Park. What that means is that the kids have more to do, which in turn results in less time in rooms and fewer opportunities to do something stupid. Also, these new additions to the beach help stretch out the strip, making the popular cruising spot longer, dispersing the crowd by diluting it.
Although, the airport numbers are up and show a gradual increase, Panama City residents and business owners didn’t see the huge boom they anticipated. That could all change during Spring Break. College kids can fly to Panama City Beach far cheaper than loading up in a car and driving. Although, the number of flyers might still be in the low 20% of all breakers, it will not doubt in putting more heads in beds. Not to mention, fewer cars on the road would mean a reduction in traffic as well as a reduction in car accidents.
Spring Break does one thing and it does it well: job creation. And not in recent memory has the year preceding Spring Break had such a high rate of unemployment in our area. You might not like the rowdy couple of months that come to Panama City Beach, but it can not be disputed the need for people to get back to work, as well as for people to start spending money. Spring Break 2011 seeks to do all that a could be the best Spring Break Panama City Beach has had yet.