PCB Visitors Bureau Racks Up Awards

The Panama City Beach Convention and Visitors Bureau (CVB) has been recognized by the Hospitality Sales and Marketing Association International (HSMAI) for four separate entries to the Adrian Awards.  The 55th Annual Adrian Awards Competition is the largest and most prestigious travel marketing competition.

The awards will be presented on February 27th, 2012 in New York City.  There were almost 1,000 entries from around the world being judged by top executives from all sectors of the industry.  “The bar is continuously set higher each year in regards to the quality of Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year’s winners have made their mark in travel advertising, public relations and digital marketing.  We look forward to showcasing this exemplarily work with the industry and recognizing the remarkable winners at the Adrian Awards Gala.”

Award Winning Entries from Panama City Beach CVB:

  • GOLD – Panama City Beach feature coverage on CBS “Evening News,” highlighting Spring Break 2011 and the launch of high season in the destination
  • SILVER – REAL.FUN.GUARANTEE. Digital Banners that kept consumers informed about Panama City Beach’s pristine waters and beaches during Summer 2010
  • BRONZE – Panama City Beach feature coverage in the Wall Street Journal, showcasing the destination and the Convention & Visitors Bureau’s innovative tactics for reaching potential travelers (see snip-it’s above and to the right)
  • BRONZE – Digital marketing campaign targeted to 45 colleges employing Facebook media which resulted in an increase of nearly 30,000 fans

“This honor is a great achievement and I want to thank our team and stakeholders for their commitment and tireless efforts in making this happen,” states Dan Rowe, president and CEO of the Panama City Beach Convention & Visitors Bureau.  “In spite of the challenges we faced last year, we are poised to break our existing record in the number of travelers and amount of revenue that tourism has brought to Panama City Beach by nearly 17 percent (number based on Jan-Sept.).”

You can learn more about the CVB online.  Congratulations on these achievements!



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