Anyone in business knows the web has changed and will continue to change the way they interact with customers. We live in an age where consumers are more empowered than ever, capable of searching through the fluff and using real time reviews to persuade their buying decisions. Any business that isn’t trying to keep up with technologies is getting left behind faster than ever. Question is, how do you stay up-to-date and aware of these constant changes? How do you create a brand on the web that is lasting and real? How do you use the web to create honest-to-goodness conversion? If you don’t know the answer to these, good news my friend, help is on the way.
If You Didn’t Already Know Me
Most of you who read PCBDaily.com know me as it’s most handsome and debonair writer, but, I actually spend much of my time developing the web. I own a successful creative web studio, http://novelavenue.com, contribute to wordpress.com, design and develop web applications and have I have given countless seminars and workshops to businesses all across the country. I’ve won all sorts of design and development awards and receive regular client hi-fives. I have created and promoted brands, designed and developed dozens of websites locally and internationally, and work with clients and firms from places I can’t even pronounce.
Much of what I do centers around a simple web philosophy: it all works together. When I build a website or a web application, I consider more than just the build itself, but the end goal. How will this site promote itself, how will it lend itself to customer’s desires, how will we spread the brand out to make it accessible?
The reality is, a website is more than just a virtual brochure. It is your new storefront. It is, in most cases, the point of contact for your visitors and extends far beyond the pages of the site and into your social media presence, your ad campaigns and so much more.
I have seen and been contributor to incredible results and now I want to help you.
What The Series Will Discuss
This series is all about education.
Helping you understand how to leverage social media, email marketing, tips on how to engage consumers and create a web brand is the only purpose. It occurred to me during a recent seminar that, even now, many people I meet don’t know the meaning of SEO, retargeting or why having an authentic social presence can increase their business leaps and bounds. I receive questions like, “what can I do with my website to get more people”, “how can I get more fans on facebook”, “why should I be on twitter”, or “Isn’t email dead?” To me, the answers are simple, but to business owners, they neither have the time to learn or the money to pay a consultant and are left standing still while technology passes them by.
The truth is, your business on the web goes beyond traditional marketing and it’s value far greater than one-off ROI. In this series I will teach you web tricks, internet marketing techniques, give you the newest updates on technologies and answer any questions you may have about your web presence.
The first article in the series will be aimed right at the heart of the web business: Your website. What makes a website user friendly, what changes can you make on your current site for it to be more captivating and engrossing, and, most importantly, how can you get more people to your site and into a trackable conversion.
If you have any specific topics you’d like for me to discuss, feel free to drop a comment and I will see if I can make magic happen.