Agenda: CVB Marketing Committee Meeting: Fall/Winter Marketing

Panama City Beach Convention & Visitors Bureau’s marketing committee will be meeting on Tuesday to begin discussions on Fall and Winter marketing efforts. Recently, 1.5 million dollars have and will be spent on Summer marketing. This meeting should address the remaining budget as well as how those dollars will be spent for the fall and winter seasons.

AGENDA

MARKETING COMMITTEE MEETING

Panama City Beach Convention & Visitors Bureau, Inc.

Panama City Beach

Tuesday, June 9, 2009 9:00 a.m. – Board Room, Visitor Information Center

I. CALL MEETING TO ORDER

II. ROLL CALL

III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)

IV. DISCUSS FALL/WINTER MARKETING PROGRAM, Mr. Dan Rowe, President

V. AUDIENCE PARTICIPATION

VI. ADJOURNMENT

To download this agenda click here.

Episode #9 – Steal a Newer Home for $135k

This week on The Beach Show we feature a 3 bedroom 2 bath home in Palm Cove, a cute little neighborhood centrally located that includes lawn maintenance in their association dues, a foreclosure listing in an established neighborhood for only $109/foot, and a Gulf-front condo, 2/2 and partially furnished for only $215k.

The Beach Show is your ONLY internet TV show all about Real Estate on Panama City Beach.

Remember, it doesn’t cost anything to work with us if you are a buyer.

Click the “more” tag for show notes and pictures.

Call us at 866-994-1770 to see these properties or for anything else you need regarding real estate in Panama City Beach.

Show Notes

Deal 1 – Move in 3/2 for $135k

  • List Price: $135,000
  • Square Feet: 1,348
  • Price/SqFt: $100.15
  • 3 Bedrooms, 2 Bath
  • Built in 2004
  • This is a move-in ready home in Palm Cove right off of Middle Beach Road. Centrally located in Panama City Beach, this neighborhood is a great deal for a first time home buyer. With lawn maintenance and watering included in the association fees of under $300 per quarter this is a great low maintenance home. The neighborhood has two community pools and this is one of the most sought after floor plans that includes a garage.

Deal 2 – Foreclosure in great neighborhood

  • List Price: $158,500
  • Square Feet: 1,450
  • Price/SqFt: $109.31
  • 3 Bedrooms, 2 Bath
  • Built in 1994
  • This home is located in the Open Sands subdivision nestled in between Front Beach and Back Beach Roads. This home is advertised as needing a “little TLC”, including new floors, some paint, and other aesthetic touch-ups. The house itself seems to be in good shape. There’s a lot of square footage for the money.

Deal 3 – 2/2 Gulf Front Condo Furnished for $215k

  • List Price: $215,900
  • Square Feet: 1,076
  • Price/SqFt: 200.65
  • 2 Bedrooms, 2 Bath
  • Built in 2005
  • This is a 2/2 Gulf Front condo for only $215,000! Being sold partially furnished, this condo is rental ready and has excellent rental history to boot. Sterling Reef is conveniently located on Front Beach Road, right next to 1,000+ feet of undeveloped sand owned by the County where the new County Pier is currently under construction. This condo resort has outdoor grills, fitness center and Gulf-side pool.

Call us at 866-994-1770 to see these properties or for anything else you need regarding real estate in Panama City Beach.

6 Short Sale Questions You Really Should Know

I usually let my real Real Estate life give me the inspiration for the article that I write each week. It makes me so excited when I find out that someone actually benefits from it so I hope that this one hits the mark as well. Lately there are more questions than answers so I thought I would take a minute to answer some questions that I get from customers in this ever changing market. These are actually questions from actual wonderful customers.

Q: Do you have to be a resident of Florida to do a short sale in Florida?
A: That is an easy one, and the quick answer is NO. Where you live is not important in whether you qualify, what is important is if you have a hardship or not. The thing that may be relevant to you is that if you are trying to short sale a property that is not homesteaded then there can be consequences. A lending institution can give you a 1099 on the discounted amount of the sale. I would suggest that you talk to an accountant about your unique situation. Many times you are already in such duress that the 1099 may or may not effect you much but again that is a question for your accountant.

Q: How long does a short sale take?
A:
When I give you the answer you will wonder why in the world they call it short because the average time is 3-4 months from beginning to end. Patience and Persistance is the key during this long process.

Q: What in the world is that AS IS contract that so many short sales require?
A:
Quite simply an AS IS contract is not like the old used car you drive off the lot and hope the engine does not fall out before you get home. An “AS IS with right to inspect is a contract that gives you the right to inspect the property to see if it will fit your needs without breaking the bank. There is a time limit which you specify in the contract but in Florida any buyer has the right to get out of the contract and get his earnest money back if the inspection is not acceptable to the buyer. MOST foreclosures and Short sales require an “AS IS” contract. Be sure to check the laws of your state because contracts do vary from state to state.

Q: What happens to my credit when I do a short sale or a foreclosure?
A: A credit bureau is the only true source of information for determining how a short sale and a foreclosure is going to affect a homeowner’s credit. It is my experience which is not to be taken as any form of legal advice, foreclosures usually show up as “FORECLOSURE” and can stay on a credit report for seven years. If a homeowner applies for a new loan or has their credit run, the foreclosure could show up. It is also a common disclosure many employers require on most job applications. A short sale is commonly listed as “SETTLED DEBT”, and can be much less harmful to credit. Please consult a credit bureau for how a short sale and a foreclosure will actually affect a homeowner’s credit. Most people are in financial straights by the time they consider a short sale so their credit is usually the last of their worries.

Q: Why would a bank even consider a short sale?
A: Time is Money. Foreclosure action is expensive and lengthy. During the 12 month or longer foreclosure process, the property is a non-producing possession that is declining in value every day. If the property becomes vacant and/or vandalized, it will cost the lender(s) even more in repairs, maintenance and security. When a foreclosure is complete, the lender(s) must still hire a local Broker to list and sell the property. The lender(s) will compare the cost of the Foreclosure vs the cost of Short Sale. If there is little or no equity in the property, the lender(s) will have to conclude that its better off accepting a short and immediate sale. Lender(s) would rather help you find ways to come current on your home mortgage or approve of a short sale than foreclosure.

Q: When should you make the decision to start a short sale?
A: AS soon as you are no longer able to make your payments due to a job loss, illness, change in financial status, divorce or an adjustable rate mortgage that has risen to unmanageable limit you should consider a short sale. I know many people that are just frozen and just want to let the cards fall where they may and just wait for the foreclosure process. Doing nothing assures that a foreclosure is pending which could be the worst possible solution for you.

Bottom line: trust your friends for dating, hair cut opinions and just plain old fun but for Real Estate go to your trusted Realtor and see what she has to say on the subject. If she does not know the answer I bet she can help you find out. Thanks to all of you who keep calling me with your questions and thanks to all my Real Estate croanies for all your great answers.

30 Year Fixed Spikes 1/2 Point

What a difference a week makes! Last Wednesday I reported that the days of long-term mortgage rates under 5% were likely at an end. Seven days later we find the thirty-year fixed rate for conforming mortgages near 5.50%. A series of government Treasury auctions last week were met with little enthusiasm as investors are demanding a higher return than these bonds can deliver. The continued strength in the stock market, which saw one of its best months in recent memory in May, has also drawn investors away from bonds putting downward pressure on prices and increasing bond yields significantly. As of Tuesday, the yield on the ten year Treasury note stood at 3.64%

There is good news to on the housing front to report. On Tuesday, the National Association of Realtors reported that pending home sales rose a whopping 6.7% in April after a surprise jump of 3.2% in March. This shattered consensus expectations of a rise of only .5%. Also on Tuesday, the Commerce Department reported a surprise jump in construction spending in April. Commerce said spending rose .8% in April, the biggest increase since August. Analysts were anticipating a 1.3% decline. Most significantly, spending on residential construction rose .7% providing further indication that the housing market is attempting to recover. Another report from the Institute for Supply Management said its index of manufacturing activity rose to 42.8 in May from 40.1 in April – its highest reading since September. This news helped offset a report that showed consumer spending slipped .1% in April after falling .3% in March. All combined, the silver linings seen in reports on the health of the economy continue to lead many analysts to believe the severity for the recession is easing and that a recover will likely begin in the third quarter of this year.

My observations on the local real estate market tend to show the majority of purchasers we are currently seeing in the market are a mix of out of state second-home buyers taking advantage of the incredible deals and first-time homebuyers jumping off the fence sensing that prices will not go lower and seeing rates begin to rise. I am also seeing some locals taking advantage of the market conditions to downsize or make a change from single-family to condominium living. All in all, I see a good mix of buyers right now and plenty of financing options to fit their needs. We are returning to a normal market void of speculators and flippers which should lay the groundwork for long-term recovery and sustainability.

Twitter Weekly Updates for 2009-06-02

  • #musicmonday foo fighters. good stuff. #
  • #clothdiapers ew, can you picture one full to the brim? “awhhggh, it got all over my new white pants.” #
  • Don’t forget to take the pcbdaily survey: http://tinyurl.com/lokcs3 #
  • @SplashResort totally agree #
  • #pcb #pcbtdc approved jbinc proposal and network broadcast #
  • #pcb #pcbtdc some guy said you can’t track tv ads but yu can and it’s easy. Ask me how ? #
  • #pcb #pcbtdc they ate saying that the traffic on the new site is 3 times greater, but they don’t know were it’s from. #
  • #pcb #pcbtdc says we are seeing a lot of traffic from new york. Ny is in top 5 for pcbdaily too! #
  • #pcb #pcbtdc talking about spending 25k onto producing an infomercial. #
  • #pcbtdc #pcb patronis reccomends giving jbinc proposal a shot. #
  • @JustVerve I’ll take a look at this later. Very interested. in reply to JustVerve #
  • #pcbdc dan Rowe reccomends jbi Inc proposal and local broadcast tv commercials #
  • #pcbtdc We are here. Total set to spend is 475k #
  • #pcbtdc going into the tdc meeting. Talking about summer marketing campaign today. #
  • Holy macaroni its a beautiful dau. Don’t forget to follow our #pcbtdc tweets today #
  • for updates on the text2twitter thing I’m at, follow @toocreative #
  • School’s out for Summer! #

PCBDaily Survey = $50 Gift Card to Beef 'O' Brady's

Take the pcbdaily.com survey for a chance to win a $50 gift card to Beef ‘O’ Bradys!  We’re trying to figure out who you are and what you’re about, so we’ve come up with a quick 10 question survey that will help us to better understand our audience.

This survey is pretty “generic”, but in the future, we plan on releasing more specific surveys that may delve into greater detail of who you are and what you think about the content on pcbdaily and our sister sites.

From start to finish, this survey might take you 5 minutes and is only 10 questions.

Also, note that the details of this survey will be kept completely confidential.

Take the survey!

Official Rules:

You can only take the survey once.  You must provide us with a valid first and last name and email address to be entered for a chance to win the $50 gift card to Beef ‘O’ Brady’s.  When 100 people have taken the survey, we’ll literally line up the names in a spreadsheet, print them out, cut them up and put them into a hat.  Upon being placed in a hat, we’ll draw one slip of paper whom which will have one a $50 gift card to Beef ‘O’ Brady’s.  The winner will be notified by email that he/she has won and will be solely responsible for providing a valid postal address for us to mail the gift card to.  If no valid address is provided within 15 days, another name will be drawn from the hat.  If that second name drawn does not provide a valid address, we’ll continue to draw names until we find someone who does, forever.  The survey will not be ended until 100 people have taken the survey, not before.  The gift card was either purchased by pcbdaily.com or donated by Beef ‘O’ Brady’s, and is probably not exchangable for cash, but should help you have a great time and feel full when used.  I can’t think of any other disclaimers, please don’t sue us.

STOP Buying Real Estate

AccidentVelocity sales in real estate is picking up and has had an increasing trend over the last several months; 8 months statewide, to be exact.  Prices are still coming down, or showing signs of doing so, but more people are buying.  Evidence is clear that people, in general, are more comfortable with the fact that the real estate market is in the toilet, and, in fact, the market isn’t really regarded as being in the “toilet” any longer, but rather just a strong “buyer’s-market”.   Deals abound everywhere and sellers, now more than ever, are willing to negotiate on just about everything to hold onto the possibility of selling their property.

So, if you want to miss out on what Trump and Buffet are saying is one of the most lucrative buyer’s markets ever, STOP BUYING REAL ESTATE.

Statewide, and even nationwide trends reflect a positive upward trend in sales velocity, but locally, prices are still coming down, and velocity sales are about the same as last year.  However, the overall “feeling” of the market has changed.  Talking to a recent real estate purchaser, “I can’t say whether we’re at the bottom or not, but prices are lower than they have been in years, and the price is right for us to purchase and it be worth it to us.”  “We’re not looking for a quick turnaround, but we are looking for something that we can use and rent out. . .  we’re paying cash, so this is a good place to park money for the next several years,” said another recent real estate buyer.

Although the real estate market in Panama City Beach is proving to be a strong opportunity to buy condos, homes and other real estate with great deals coming on the market almost daily, local trends are not quite the same as the statewide and national trends.  “We’re still not seeing any signs of price stabilization,” said a local agent.

In May 2008, 41 existing single family homes sold in Panama City Beach averaging $276,000 or $151 per square foot.  In May 2009, 34 existing single family homes sold averaging $226,000 or $116 per square foot – that’s 17% fewer homes sold at 18% less than May 2008.  Statewide, velocity sales has increased by a small amount monthly for the last 8 months.

In May 2008, 47 existing condos sold in Panama City Beach averaging $226,000 or $213 per square foot.  In May 2009, 45 existing condos sold averaging $199,000 or $181 per square foot – that’s 4% few condos sold at 12% less than May 2008.

Statewide existing home sales rose 18 percent during the month of April with a total of 13,111 homes sold compared to 11,133 homes sold in April 2008, according to FAR. April’s statewide existing home sales were slightly higher than statewide activity in March.

The national median sales price for existing single-family homes in March 2009 was $174,900, down 11.5 percent from a year earlier, according to NAR. In California, the statewide median resales price was $253,040 in March; in Massachusetts, it was $255,000; in Maryland, it was $264,302; and in New York, it was $222,500.

In Florida’s year-to-year comparison for condos, 4,660 units sold statewide compared to 3,862 units in April 2008 for a 21 percent increase. The statewide existing condo median sales price last month was $106,600; in April 2008 it was $178,900 for a 40 percent decrease. In the latest data available at press time, NAR reported the national median existing condo price was $177,600 in March 2009.

Talking with Jim Free of Jim Free Realty, “There are a lot of cash buyers right now, financing isn’t very easy, but the Florida Association of Realtors is in the process of talking to Fannie Mae about some lending issues that could help.”  Many are jumping at this opportunity as interest rates are down, yeilding low returns on investment accounts.  The down prices in real estate provide a great place to “park” money and give the buyer something tangible to use.  The only quarell is how long will you have to “park” it before you can take it back out with a profit.  For those not worried about that, real estate proves to be a great option.

On The Beach Show, the buyers we are working with are mostly looking for fixer-uppers citing that the deals are usually better there and emphasizing a willingness to put a little “elbow-grease” into a purchased property to save money.  The Hot Deals that garner the most attention are properties that are super cheap, but require a little work.  Some of these homes have been listed as low as $50 per square foot, and proving hte market is hungry for real estate deals like this, most of them are off the market within days of them being made available.

So, if you are a buyer, the story hasn’t changed if you are looking for the best deal out there; you still have to fight for it.  If you are a seller, you can sell your property and sell it quick if it is priced super cheap; meaning that the perceived value is significantly lower than other recenly sold properties on the market.  If you are an agent, work hard and you’ll be fine.  Everyone is looking for that beat up foreclosure that is $50 to $75/foot or that listing where the seller is losing his shirt.  Become specialized in finding the right deals for your clients and keep them up to date regularly with a great web site, blog and consistent email notifications.  And, follow up, for crying out loud; just because your clients don’t respond, doesn’t mean they aren’t interested, you just haven’t sent them something yet that illicits a response.

TDC/CVB: $480,000.00…

On Friday afternoon, the TDC and CVB called to order a meeting regarding additional funds added to the summer marketing budget. To recap, the dollars previously spent totaled 1 million dollars and went towards saturating primary targets areas Atlanta, Birmingham and Nashville with an advertising media mix of 40% cable advertising, 30% online, 24% outdoor and 6% magazine. This campaign, to date, has been successful. Dan Rowe, chairman of the TDC, acknowledged this success stating that the daily site traffic to the website has increased three-fold since the start of the campaign and the URL has moved up several thousand places in quantcast rankings.

With so much early success (we haven’t yet seen the complete outcome of results) the board decided to hit the markets harder, considering bolstering the marketing efforts with an additional $500,000. The board was presented three recommendations, one from the current advertising partner Y partnership, one from JB Inc. and a local broadcast recommendation. The recommendations broke down as follows:

Y Partnership Recommendation

  • Extend Cable Buys
    • Nine weeks versus six weeks
    • $215,00
  • Internet TV in AL, TN, KY and Stl, Indy and Cincy
    • Hulu.com, CBS.com, NBC.com
    • 7.2 million impressions, 10x frequency
    • $186,815
  • Local Broadcast TV
    • Knoxville, Lexington, Waco/Bryan
    • 12 Weeks, 90% reach, 10x frequency
    • $73,185

Total Investment = $475,000

JB Inc Recommendation

  • Showcase TV Ad on NBC.com, HULU.com, Oxygen.com
    • Thirteen Weeks
    • 9.5 million impressions
    • Geo-targeted buys focusing East US & TC
    • $230,000
  • Extend Run of Network Video Banner (TV Spot)
    • Sites TBD – (e.g. CBS.com, Facebook)
    • 2.6 million impressions
    • $30,000

Total Investment = $230,000

Local Broadcast TV recommendation

  • Gray Television – 10 Stations: AL, FL, TN, KY, TX, MS
    • Seventeen Weeks
    • 13.7 million impressions
    • Reach=91.3%, 10.9 frequency
    • Will run on local news, morning shows, and prime-time TV
    • Billfish programming with on air mention during tournament and other times during campaign
    • $165,000 media flight, $25,000 billfish
  • Hoak Television – 3 station in LA – Monroe and Alexandria
    • Twelve Weeks
    • Reach = 91.5% 10.2 Frequency
    • $30,000

Total Investment = $220,000

These were only recommendations as to how the money should be spent and it became instantly apparent that Y-partnership would be the odd-man out. Even Mr. Buddy Wilkes didn’t care for Y’s recommendation saying they came up with, “quick ideas with very little thought” and that they, “didn’t come up with anything creative.” He didn’t have to mention the massive price tag on a less than stellar service that JB Inc and LBTV could produce at half the cost and better results. The recommendation from Y encountered such bad reviews that the overall partnership with them may be in jeopardy. To that point, Mr. Yonnie Patronis added, “This is an opportunity to test the waters with someone else.”

The board decided to go with a combination of JB Inc.’s recommendation and Local Broadcast Television with the caveat that the Local Broadcast TV compress the seventeen weeks to somewhere closer to thirteen.

What  tipped the scales might have been the Billfish tournament marketing. Obviously, the Billfish Tournament is a major draw to our area and can be capitalized on with the target markets. What Gray Television plans to do is have a thirty minute show which showcases the event and the destination, giving Panama City Beach loads of face time including promotional opportunities with sports and weather. Overall, JB Inc.’s and LBTV’s recommendations should make for a good buy.

One interesting tid-bit in the meeting was a quick discussion about marketing to future potential markets like Chicago and NY. With the new airport these areas, which previously had been virtually avoided in terms of marketing, could become gold. If you have analytics you know that NY and CHI rank high on traffic on Panama City Beach sites already. It might not be a bad idea to start early with a great/new/first impression, lathering up new potential vacationers and snowbirds for a trip to PCB.

Video of Environmental Damage at New Airport Site

Having been up there, I was able to take video of the creeks and waterways that serve as the natural water run-off point for the new Panama City Airport.  Again, I was able to see no apparent damage or side-effects of any damage.  However, apparently, after the comments in the other post, I would need to be in a helicopter to observe the claimed negative effects the airport construction site is having on the environment.

TDC/CVB Special Meeting Agenda – Summer Marketing

As discussed in previous TDC/CVB meeting on summer marketing efforts the board agreed to meet again before the summer season is in full swing to consider adding money and additional efforts to the summer marketing campaign. This meeting should examine the marketing avenue those additional monies will take. Should be an interesting one. Below is the agenda for this meeting.

AGENDA

COMBINED BOARD MEETING

Bay County Tourist Development Council

Panama City Beach Convention & Visitors Bureau, Inc.

Panama City Beach

Friday, May 29, 2009 – 2:00 p.m. – Board Room, Visitor Information Center

I. CALL MEETING TO ORDER

II. ROLL CALL

A. Invocation

B. Pledge of Allegiance

III. REQUESTS TO ADDRESS THE BOARD ON AGENDA ITEMS (3 Minutes)

IV. DISCUSS AND CONSIDER ENHANCEMENT TO THE SUMMER MARKETING CAMPAIGN, Mr. Dan Rowe, President

V. AUDIENCE PARTICIPATION

VI. ADJOURNMENT

Download the Agenda Here