This year for spring break, the Tourist Development Council (TDC) is marketing specifically to students based on geographic relevancy, based on whether it’s realistic to assume they’d actually come to our part of the country for Spring Break. Markets targeted are the Southeast, Midwest, Mid-Atlantic, Northeast, and Southwest.
Here are the numbers broken down.
In yesterday’s TDC Marketing Committee officials were all but applauding creative ways to cater to our college friends that spend so much money on our beaches every year. Tourism Director and CEO, Dan Rowe underscored the importance of having a strong spring season in light of last summer’s perilous dip in tourism revenue; this is crucial to be sure that we can recover from any damage to our brand and image from the oil spill that barely touched our shores. Spring Break 2011 is poised to be the best spring season we’ve ever had.
PCBDaily 