This year for spring break, the Tourist Development Council (TDC) is marketing specifically to students based on geographic relevancy, based on whether it’s realistic to assume they’d actually come to our part of the country for Spring Break. Markets targeted are the Southeast, Midwest, Mid-Atlantic, Northeast, and Southwest.
Here are the numbers broken down.
Breakdown by week (Sunday – Saturday)
- Week one (February 27th – March 5th) – 173,720 students (5.7%)
- Week two (March 6th – March 12th) – 1,100,176 students (36.2%)
- Week three (March 13th – March 19th) – 1,152,825 students (37.9%)
- Week four (March 20th – March 26th) – 561,704 students (18.5%)
- Week five (March 27th – April 2nd) – 51,806 students (1.7%)
Breakdown by region
- Southeast – 817,134 students
- Midwest – 1,131,840 students
- Mid- Atlantic – 543,489 students
- Northeast – 162,262 students
- Southwest – 385,506 students
Now, there has often been tons of confusion in the way these numbers have been reported. I should clarify that these numbers are not what’s projected to actually come into our market, but rather these numbers are the total numbers of students that will be out on spring break throughout the specified regions. The number of students that will actually come to our market will be a percentage of these total numbers.