Bed Tax Collections are UP, Business Numbers DOWN

Who said the Summer White Sale wouldn’t work? Well, although I was quite critical of the PCB Summer White Sale, I don’t think I ever said, verbatim, that it flat out would not work. But did it? Well, the answer is actually quite a bit more complex than a simple yes or no. Of course, that’s what makes the answer so much fun.

In a recent article, the News Herald reported that so far this year, compared to the same period last year, the bed tax collections are up 3.5%. This is true, additionally I found from October 2006 to June 2007, the bed tax collections were up to $3,953,245.77 or 11.77%. The 2006 number of $3,537,045.14 is up 3.04% from October 2004 to June 2005, and the 2004 numbers were up 5.94%. And because I always hate reading stuff like this in a paragraph, I’m gonna put it all in a nifty table:

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PCB White Sale Campaign update – with stats

YPartnership’s PCBWhiteSale launched on May 5 2008 with PR and strategic ad placements hitting all the major feeder markets to our area. Besides the creative being weak at best on their “coupon” web site, the actual campaign numbers don’t look that bad.

Part of what I do at my day job is analyze web stats, so this is right up my alley.

The report, available for download below, defines “total hits” and “user sessions” and reports from May 4 to May 23. Based on what Peter Yesawich of YPartnership was saying at the strategy workshop I can only assume in the web stat world, “user sessions” would have to mean unique visitors. Seeing as total pageviews is defined, I would say this is correct.

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