Sterling Resorts Receives Award for Innovative Marketing

Last summer, in response to the BP Oil Spill and the lull in tourism, Sterling Resorts began a “Happy Hour” promotional campaign.  This campaign countered the increasing number of cancellations and led them to win the Flagler Award, which recognizes outstanding tourism marketing on behalf of the Florida Commission on Tourism.

About the Award

A competition for the Flagler award is held in conjunction with the Annual Florida Governor’s Conference on Tourism  This award is based on the pillars of creativity, innovation, vision, and commitment. The standout entry in the Flagler Awards is also awarded The Henry Award, which Sterling Resorts received.  They were awarded top scores by five judges in the Direct Marketing segment.  Sterling Resorts was competing against top competitors in areas like The Keys/Key West and St. Pete/Clearwater.  The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.

The Happy Hour Sale

The campaign involved a weekly email sent on Friday afternoons to offer exclusive savings to regional subscribers with time-sensitive offers.  These offers were available at select Sterling properties located in Panama City Beach, 30-A, and Destin.  They also used weekly Gulf updates and offered a ‘100% Clean Beach’ guarantee.  The promotion was aimed at reassuring travelers and combating cancellations, similarly; it produced more then 2,600 inquiries and 300 reservations.  This campaign generated $212,000 in revenue and provided for many vacation relationships to be built.  The Happy Hour Sale was brought back this summer by popular demand.

About Sterling Resorts

Sterling Resorts is one of the leading vacation rental companies in the Southeast, a division of Encore Enterprises.  They have over 20 condominium resorts in Panama City Beach, Destin, and 30-A.  In Panama City Beach, they manage Laketown Wharf, Calypso Resort and Towers, Celadon Beach Resort, Emerald Beach Resort, Emerald Isle, Grand Panama, Ocean Villa, Majestic Beach Towers, Ocean Ritz Resort, Splash, Southwind, Reflections at Bay Point, Sterling Beach, Sterling Breeze, Sterling Reef, Sunrise Beach, Tropic Winds, Tidewater Beach Resort, and Twin Palms Resort.

Congratulations to Sterling Resorts and all of those involved in the Happy Hour Sale!

2011 Tourism Predictions- Staffing Spree

This is the third article in a series that explores 2011 Tourism Predictions for Panama City Beach.

“If you market it, you must be prepared to staff it”

This is a *statement liberated from Socrates’s, um- well, his lesser known cousin, ahem, **Heraclitus.

However, let’s not quarrel over the origins of the statement, and opt to simply take into consideration it’s message.

We’ve been marketing, promoting, negotiating and canoodling with every possible venue, avenue, social site and persons, to spread the good word.

The word being that Spring Break & the Summer Season of 2011, is bigger and now-with-more-sparkles, then this past year of troubled times. The campaign has been proving it’s success through various ways of tracking, and along with the success of inviting the masses into our community, we’ve properly followed through by reaching out to the employable community to help handle the welcomed influx.

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2011 Tourism Predictions – Resorts

This is the second article in a series that explores 2011 Tourism Predictions for Panama City Beach.

We’ve checked in with the airport, and now it’s time to turn our questioning minds to the resorts.

In an effort to snag an idea of early predictions for the 2011 season, we touched base for a little Q & A session, with Paul Wohlford, Vice President of Sales & Marketing for the Resort Collection of Panama City Beach.

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New Airport Set to Triple Numbers 2011

This is the first article in a series that explores 2011 Tourism Predictions for Panama City Beach.

Spring is right around the corner, and along with the knowledge of the coming season, we’re finding that our town is divided into three parts. The Optimists, The Pessimists and The Realists.

At times, it looks as though the Realists Team and the Optimists Team are on the same page, leaving the Pessimists to bemoan, well – everything.

For the most part, the Panama City Beach community is fanning those beginning sparks of excitement, while remaining optimistically cautious, over the vast potential of the 2011 tourism season.

Instead of sitting around speculating any longer, we decided to check in with some of PCB’s seasoned pro’s, those business savvy locals, who’ve been through this whole tourism thing a time or two.

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