This is the third article in a series that explores 2011 Tourism Predictions for Panama City Beach.
“If you market it, you must be prepared to staff it”
This is a *statement liberated from Socrates’s, um- well, his lesser known cousin, ahem, **Heraclitus.
However, let’s not quarrel over the origins of the statement, and opt to simply take into consideration it’s message.
We’ve been marketing, promoting, negotiating and canoodling with every possible venue, avenue, social site and persons, to spread the good word.
The word being that Spring Break & the Summer Season of 2011, is bigger and now-with-more-sparkles, then this past year of troubled times. The campaign has been proving it’s success through various ways of tracking, and along with the success of inviting the masses into our community, we’ve properly followed through by reaching out to the employable community to help handle the welcomed influx.