“What happens in Vegas stays in Vegas” has been swapped for “do Vegas right now.” According to the New York Times, the slogan was swapped for something that had a stronger call to action.
It is no secret that the cost of living is going up in real time. With gas prices here quickly approaching 4 bucks a gallon, the cost to travel is also quickly becoming a huge deciding factor on where people are going, if they are going at all.
In the New York Times article, Urgency Replaces Subtlety in Summer’s Struggle for Visitors, the second destination mentioned as making a change in their advertising direction was Panama City Beach. Peter Yesawich was quoted, “There is a palpable nervousness on the part of everybody in the industry.” “We’ve seen some of these conditions individually,” Mr. Yesawich said, referring to problems like high fuel prices and reduced capacity on airlines, “but never all of them at once.”
The article also quotes Dan Rowe as saying they had 10 days from conceptual approval to having a live campaign. I guess that’s why the creative on www.pcbwhitesale.com is so weak.
Other entities trying to maintain sales this summer include credit card companies, rental car companies and of course, accommodations. Hertz is offering 50% off weekend rates. Extended Stay Hotels are offering $59 nights.
Marketers admit that people still want to go on vacation and that they just have to cater to the travelers emotion.
Yesawich presented a study in January that concluded that if gas prices hit $3.50 a gallon that travelers would change or alter their travel plans in some way and if gas prices rose above $4 a gallon that travelers would make significant changes to their plan which may include cancellation in the extreme and most likely a decrease in distance traveled or total length of vacation at the minimum.
My wife and I went to Calypsos Beach Cafe Friday night to pick up a take out order and heard one of the employees saying they were already way off for the year and hoped to see a pick up in business soon.
On Wednesday, May 28 at 2pm at the Bay Point Marriott there will be a public workshop on the TDC/CVB Strategic Plan. Items of discussion will include will include long term plans to boost tourism. Discussion ideas range from creating new “demand generators” to enhancing the visitor experience in Panama City Beach.