New Magazine for Northwest Florida Business

The 411 on 850
New Magazine To Focus on Northwest Florida Business

The company that has been bringing Bay County Bay Life Magazine – the area’s premier lifestyle publication – for the past 2 years launched a new title in October, this one geared toward business owners and executives across Northwest Florida.

Rowland Publishing’s newest magazine, titled 850 – The Business Magazine of Northwest Florida, will focus on a 16-county region from Pensacola to Monticello that roughly covers the same region as that included in the area code that’s part of its name.

“850 has been in the planning stages for at least five years now,” says magazine owner/publisher Brian Rowland. “In preparation, we have created a business journal section in Bay Life Magazine and our other titles, as well as meeting with literally hundreds of business leaders throughout the region to determine what sorts of information they’d look for in such a publication. I’ve been encouraged at the enthusiastic response of these leaders who have told me a magazine like this is needed.”

The quarterly magazine will be direct-mailed to 15,000 business decision-makers, government officials and other opinion leaders, as well as being available by subscription, in select retail outlets and online. “We believe Northwest Florida is on the cusp of an era of unprecedented growth,” said Rowland. “Our intent is to give business leaders the information they need to take advantage of the opportunities presented by this unique set of circumstances – and to showcase the region to business decision-makers across the U.S. who may be thinking about locating here.”

Each issue will include features of general interest to Panhandle businesses as well as more in-depth looks at four different regions-within-the-region – Bay, Capital, Emerald Coast, Forgotten Coast and soon to evolve the I-10 Business Corridor.

Veteran reporter/editor Linda Kleindienst, who has spent the past 27 years as a newspaper bureau chief in Tallahassee, has been named editor of the new magazine. “Kleindienst brings a wealth of knowledge and experience to the position,” said Rowland. “She has the ability to give readers an in-depth look at issues of interest in our region – a region I believe has been overlooked in much of the statewide business coverage we’ve seen up to this point.”

In addition to Bay Life, Rowland Publishing produces Tallahassee, Emerald Coast and Forgotten Coast lifestyle magazines, and also offers creative and publishing services for a broad range of industries including resorts, visitors bureaus, developers, real estate and financial institutions, just to name a few.

For more information, visit the magazine’s Web site,

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