As many of you remember, I (along with many of our contributors) was very vocal in the obvious failure of the Summer White Sale campaign that was rolled out last year. Although the idea wasn’t quite right, it was the creative that I was so outraged by. We spent a lot of money for an all around crappy campaign. Now, with that lovely negative intro, this year’s campaign looks MUCH better. The creative is way stronger.
I have some exclusive footage of what some of the animated banner ads may look like posted to my Facebook Fan Page. Check it out. Be sure to become a “fan”.
I’m going to keep this short and let you see some of the advertising ideas.
You may, from time to time, notice I use words like “loads” or “brilliant”. Today’s random fact of the day about Jason Koertge is that I LOVE Harry Potter (actually our whole family does) and I have a secret desire to speak with a British accent. I know, lame, but I don’t care.