This is straight from the Southwest Blog!
“IT’S HERE! We kept it under wraps as long as we could, but today I’m so excited to announce the unveiling of Florida One–a Boeing 737 emblazoned with an artist’s rendering of the state flag. Florida One has been secreted away in a private hanger somewhere in the state of Louisiana this week, so I can speak for a lot of people when I say we are so ready to finally show it off! Southwest kicked off the event with a press conference in a Tampa International Airport hangar with our CEO Gary Kelly, National Wildlife Refuge Association’s President Evan Herche, and Southwest’s Florida-based Employees.
Florida One represents our ties to the Sunshine State since beginning service in January of 1996. We opened two cities on the same day back then: Ft. Lauderdale/Hollywood and Tampa Bay. We’ve grown from 17 daily nonstop departures to 284 daily nonstop departures, and now carry 20 percent of all air traffic to the state of Florida. And last (but certainly not least) we begin service to our seventh Florida city, Panama City Beach, on May 23, 2010.
Check out our undercover plane as it’s being unwrapped:
More than 200 Southwest Airlines Employees and community leaders celebrated the unveiling this morning at Tampa Airport, and around 11am EST, the aircraft will begin a whistle-stop tour of our Florida cities. At each stop, we’ll host a “welcome party” in the Southwest gate area to show off our newest Boeing beauty to Employees and Customers.
Our tour of Florida will touch down at:
Tampa
Jacksonville
West Palm Beach
Ft. Lauderdale/Hollywood
Orlando
Ft. Myers
Florida One joins thirteen other 737s in Southwest’s fleet that carry a unique paint scheme: Arizona One, California One, Illinois One, Lone Star One (Texas), Nevada One, New Mexico One, Maryland One, three Shamu aircraft (SeaWorld), Silver One (celebrating Southwest’s 25th anniversary), Triple Crown One (recognizing Southwest’s top rankings for ontime performance, baggage handling, and Customer satisfaction), and Slam Dunk One (tribute to our NBA partnership). Whoo! That’s a lotta livery!
The newest aircraft in the Southwest Airlines fleet is truly a work of labor and art, requiring 32 people at the Boeing Company working three shifts over the course of eight days to paint. Over 46 gallons of paint and 16 different colors make up Florida One. (That sounds like a Trivial Pursuit question waiting to happen.)”
Looks like Southwest is going all out to show love to the State of Florida, and Panama City Beach is in prime position to be the beneficiaries.
I’ve gotta run for now, as I don’t think Florida One will wait just for me. Be sure to follow @southwestair for updates throughout the day (hashtag #FL1) and I’ll see you in Jacksonville!
PCBDaily 
Sorry to tell you, but Southwest is the most prominent airline in Fl and this model has been flying since Dec 2009. Pretty cool though.
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? The design is whats new, not the model….correct? Thats not been around, I know they have a plane painted like Shamu
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Love the new design! Just need the planes to fly direct out of Louisville so I can get there faster!
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KUDOS to Southwest Airlines! They obviously have marketing people that understand the reality of becoming a real part of the area they serve. If they don’t reduce prices, Delta should start painting endangered species on their planes as a symbol of their destiny.
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Did St Joe pay for this too?
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