TDC Meeting, Spring Break, Swordfish & Snowbirds

Jan 11th’s TDC meeting offered an eclectic mix of information.

Starting with the Vice-President of the Canadian Snowbirds, Nancy Hopcraft,  who caught my attention with the mention of the ‘Birds working on a potential “Retiree Visa” allowing those who qualify an opportunity to spend more time in Panama City Beach (or anywhere in the Nation).  It’s a wonderful idea, and one that’s sure to bring about an economic boost but we’re looking at least 2 years, before hearing any final words.

Continue reading “TDC Meeting, Spring Break, Swordfish & Snowbirds”

A Special Thanks to our Sponsors

Focused on Panama City Beach, PCBDaily has a broad scope of coverage including the current real estate market, the tourism industry, special events and festivals, construction updates on new projects, photographs of the area, videos of the area and much, much more.

Advertising with us works.

If you’re interested in joining us as an Advertiser, Sponsor or Adoption (it’s national Adopt-A-Blog week, you didn’t know?) you can find more information here.

To our current Sponsors, Advertisers and Affiliates, we wanted to offer our thanks in a special shout-out section, for working with us and keeping PCBDaily able to continue bringing you news, interests and social media updates from Panama City Beach.

Check after the break for a list of our sponsors.

Continue reading “A Special Thanks to our Sponsors”

Florida League Of Cities to BOOST NWFL Marketing

The dust is finally settling around the Panhandle, bringing with it the need to do a little image enhancing.

During the oil spill, misinformation regarding the impact the spill had on our beaches prompted many to choose other destinations for their vacations. Thankfully, our beaches were spared and the brunt of the spill never touched the snow-white sands of our shores.

Continue reading “Florida League Of Cities to BOOST NWFL Marketing”

Welcome Winter Guests – Pick up your SunCard

Jack Frost is here, and winter has been fiercely nipping at our heels the last couple days.  With literally freezing temperatures the last few nights, it’s been rather unpleasant and just flat cold.  But, this time of year doesn’t typically lend itself to this type of weather.  Normally it’s a warm upper 50’s during the day with clear blue skies, crystal clear water and (as always) crystal white sand.

The aforementioned description is why our northern friends flock to the beaches in the winter.  When it’s a cool (by our standards) 50’s here, in many cases it’s a frigid single digit number where our guests call summertime home.  Our moderate temperatures bring them down here in droves, and they help keep our area alive during what some may call the “off-season”.

Continue reading “Welcome Winter Guests – Pick up your SunCard”

Free Clint Black Concert in Pier Park Draws Thousands

The crowd was standing or sitting in their chairs and blankets, cuddled up into each other’s arms Friday night at Pier Park. All waiting and trying to see the stage where Clint Black would perform. The lights went down and at the sound of a guitar the audience jumped up with enthusiastic screams.  Clint Black, with his signature black cowboy hat, brought some heat into the cold night air.

Continue reading “Free Clint Black Concert in Pier Park Draws Thousands”

Southwest Airlines Marketing Working

One of the cool things about bringing in Southwest Airlines to the new Northwest Florida Beaches International Airport was that we get to take advantage of SWA’s amazing marketing success. This proven track record of creating an immense brand awareness so far has proven invaluable so far in marketing Panama City Beach, and it couldn’t come at a better time.

Continue reading “Southwest Airlines Marketing Working”

Panama City Beach CVB Targets Spring-Breakers with New Online Planning Guides

It’s right around the corner – and this Spring Break, the Panama City Beach Convention & Visitor’s Bureau has taken a slightly different approach. Aimed at sending a serious message in a fun way, the CVB has created new online guides for the thousands of college students heading to Panama City Beach and its warmer temperatures, beautiful beaches, and action-packed nightlife. Continue reading “Panama City Beach CVB Targets Spring-Breakers with New Online Planning Guides”

So How's that TDC Website and Summer Marketing Campaign Performing?

Six months ago, the community, businesses and, well, anyone who has a vested interest in Panama City Beach waited with bated breath for the unveiling of the new marketing campaign bent on rebranding Panama City Beach. Loads of marketing dollars were spent in an unprecedented effort, at least for PCB, that included big time cable TV buys, a $50,000 video competition, social media networking, microblogging and print buys all aimed at guiding potential PCB vacationers to the new and improved Panama City Beach website. So, how did it do? If I may, allow me to send the first congratulatory pat on the back to the TDC and marketing committee for a job well done.

Unlike most destinations, based on a recent Klages report, Panama City Beach is doing well. While all around the state 2009 hotel occupancy and ADR have dropped considerably since 2008, Panama City Beach has managed to keep itself in the black ink. In fact, 2008’s total economic impact for Panama City Beach spring quarter yielded 247 million whereas the 2009 numbers surged to 261 million. The total amount of visitors for the spring quarter increased as well. But let’s look at some actual recent numbers.

Tourist Development Tax Collections

PCB June – Down 4.5%

2008 – $1,223,300
2009 – $1,167,681

PCB YTD – Up 1.6%

2008 – $4,091,591
2009- $4,158,268

Unique visitors to the website http://www.visitpanamacitybeach.com

April visitors – 44,277
May visitors – 64,753
June visitors – 91,932
July visitors – 93,693

Social Marketing (Facebook Fans, Twitter Followers, Registered Users)

April – 9,624
May – 14,266
June – 24,694
July – 35,198

March – May Visitor Sentiments

Satisfaction
2008 – 88.5%
2009 – 89.9

Intent to Return
2008 – 69.6
2009 – 76.9

Refer to a Friend
2008 – 70.7
2009 – 72.8

Occupancy and Visitation

March – 62.6 % Occupancy – 711,660 Visitor Days
April – 46.2% Occupancy – 482,560 Visitor Days
May – 49.2% Occupancy – 562, 002 Visitor Days
Quarter – 52.7% Occupancy – 1,756,222 Visitor Days

Judging by these numbers, one can very easily see the impact of the campaign. It must be considered that these numbers are during a recession and a severe lag in travel. Similar destinations are not seeing the type of visitation Panama City Beach has seen evidenced by the article in the New York Times that referenced Panama City Beach.

While there was debate about how much money to spend and where to spend it, what cannot be debated is the campaign’s overall success. Note to the TDC: Keep up the good work guys.

Make a Video and Win $10,000

Panama City Beach Convention and Visitors Bureau is giving five lucky winners $10,000 in cash and prizes that include customized beach vacations. That’s a grand total of $50,000 worth of prizes.

To kick off the summer travel season, this award-winning destination on the Gulf of Mexico beckons with the REAL. FUN. BEACH. travel personality video contest. Launching on Memorial Day, May 25, and continuing through Labor Day, Sept. 7, 2009, this one-of-a-kind competition offers five epic prize packages tailored to the winner’s travel personality. Every package includes a five-night stay in plush, waterfront accommodations, plus customized vacation experiences, cash prizes and more.

“We’ve had a tremendous outpouring of interest in our new online contest,” says Dan Rowe, CEO, Panama City Beach Convention and Visitors Bureau. “Since its soft launch last week, traffic to our new Web site has jumped more than 55 percent. Web visitors hail from near and far – Atlanta, New York, Chicago, Canada, the U.K., Germany and France – to learn more about Panama City Beach’s unique contest and offerings.”

http://s3.amazonaws.com/memelabs/players/panama/meme_seeder.swf

So join the party. Whatever your kind of vacation fun, there’s a REAL. FUN. BEACH. prize package just for you, with travel experiences that include romantic dinners, spa packages, dolphin tours, passes to family attractions, full-day fishing excursions, seaplane rides, golf, water parks, wine tastings, VIP cards to nightlife hot spots, Yolo boards, iPods, professional cameras complete with photography lessons and more.

Looking for vacation inspiration? Panama City Beach will help you channel your inner travel personality. Take the destination’s quick quiz online at www.realfuncontest.com or at the “Panama City Beach Real Fun Contest” section of www.visitpanamacitybeach.com, and discover your kind of vacation fun.

Are you the family-fun Sandy Bottom Bunch, looking for beautiful beaches plus water parks, mini-golf, ice cream and pirate cruises? Or a Soul Surfer, who loves a stroll on the beach, day at the spa and shopping, topped off with a candlelight dinner on a breezy gulf-front terrace? Maybe you’re an Eco-Seeker, whose kind of fun is kayaking through crystalline waters. Or an adventure-loving Wave Warrior eager to fish in big tournaments and snorkel, leaving no reef unexplored. When the sun goes down, Panama City Beach lights up. For dancing, concerts, jazz clubs and more, After Dark Sharks are drawn to the destination’s vibrant nightlife.

The Panama City Beach REAL. FUN. BEACH. contest has a lot of personality, and now is your moment to let your travel personality shine! So what are you waiting for? Take the REAL. FUN. BEACH. quick quiz, create your original video and upload it at www.realfuncontest.com any time from Memorial Day, May 25, to July 4, 2009. No need for a big production. Any type of video – digital camera, webcam, camera phone, etc. – will do. Creating your travel personality video is part of the fun.

A panel of Beach Experts will select ten semifinalists for each travel personality. For decisions this large though, everyone is welcome to dive in. Semifinalists’ videos will be posted at www.realfuncontest.com, and the online polls will be open for voting from July 15 through Sept. 1, 2009. One winner in each of the five categories will be chosen by popular vote. Winners will be announced on Labor Day, Sept. 7, 2009.

Panama City Beach boasts emerald waters and 27 miles of sugar-white sand. That’s 27 miles for all types of styles. Go to www.realfuncontest.com, and discover your travel personality and the REAL. FUN. BEACH. prize package that’s right for you.

Of course, some rules apply. The Panama City Beach REAL. FUN. BEACH. contest is open exclusively to residents of the U.S. who are at least 25 years of age. Entries are limited to individuals, and only one entry per person is allowed. All submissions will become property of the Panama City Beach Convention & Visitors Bureau with all rights reserved. Each winner must complete his or her vacation by Sep. 7, 2010. Blackout dates and other restrictions may apply.

Panama City Beach is the REAL. FUN. BEACH. and everyone’s invited. Go to www.realfuncontest.com or www.visitpanamacitybeach.com for more information. Now, let the FUN. begin . . .

Agenda: CVB Marketing Committee Meeting: Fall/Winter Marketing

Panama City Beach Convention & Visitors Bureau’s marketing committee will be meeting on Tuesday to begin discussions on Fall and Winter marketing efforts. Recently, 1.5 million dollars have and will be spent on Summer marketing. This meeting should address the remaining budget as well as how those dollars will be spent for the fall and winter seasons.

AGENDA

MARKETING COMMITTEE MEETING

Panama City Beach Convention & Visitors Bureau, Inc.

Panama City Beach

Tuesday, June 9, 2009 9:00 a.m. – Board Room, Visitor Information Center

I. CALL MEETING TO ORDER

II. ROLL CALL

III. REQUESTS TO ADDRESS THE COMMITTEE ON AGENDA ITEMS (3 Minutes)

IV. DISCUSS FALL/WINTER MARKETING PROGRAM, Mr. Dan Rowe, President

V. AUDIENCE PARTICIPATION

VI. ADJOURNMENT

To download this agenda click here.