PCB Sand Sports Offers Free Introduction to Beach Tennis

PCB Sand Sports in partnership with Beach Tennis USA will be hosting the first annual Sharkys Beach Tennis Doubles on Saturday March 14th.

This is a FREE tournament to introduce the sport of Beach Tennis to the community and provide local FUN between the Spring Break week.
Did we say Free! Yes this is a benefit to the locals to come out and play during the transition day of Spring Break and have some fun.
If you currently play Tennis or have never played any Tennis at all come out and try it at Sharkys on the Beach.

Registration will begin at 10:30 a.m. and play will begin at 11:00. The first 16 teams to register will receive a “free” Beach Tennis t-shirt.
The tournament will be double elimination or pool play depending on the number of teams as we begin to promote and introduce this “new fun” sport to the community.
We are going to provide the first place team with a dinner for two coupon to Sharkys.

Come out and watch the Beach Tennis tournaments through March 18th daily to see the College vs. College competition.
Or just come out to pick up a few tips from the Pros since leagues will begin at Sharkys In May for Beach Tennis.

This is a great family sport and is growing rapidly worldwide.

For more information email beachresearch@yahoo.com or call 850-769-4802.

Resort Collection Offers Sweet Family Spring Packages

Families Enjoy Two Nights’ Stay Free!

The Resort Collection of Panama City Beach announced special offers to families who want to enjoy Panama City Beach during their spring vacation. Every year, thousands of families come from near and far to enjoy all of the attractions the city holds on the world’s most beautiful beaches. This spring, families who book a five-night stay with The Resort Collection, which includes six luxurious resort properties, will receive two additional nights for free.

The sparkling emerald waters, sugar-white sands and bright sunshine make this area a perfect place to swim in the warm gulf waters, build sandcastles or fly kites with the whole family. Guests of The Resort Collection have access to beach rentals and services for Jet Skis, banana boat rides, parasailing and more located on the gulf.

Beyond the beauty, relaxation and fun of the beach, Panama City Beach has many more family-fun activities to explore. The 20-acre tropical-themed Shipwreck Island Waterpark, with its 500,000-gallon Ocean Motion Wave Pool, and numerous other attractions provide hours of fun for the whole family to enjoy. If families feel like taking a break from the water, they can visit the 1.1 million-square-foot open-air family entertainment complex, Pier Park. Because The Resort Collection is Pier Park’s accommodations partner, guests of The Resort Collection can show their room key at various shops and restaurants to receive special discounts. Whether guests are looking to shop major national retail stores and private boutiques or dine at festive restaurants like Margaritaville, they will find what they’re looking for at the beautifully landscaped mall with colorful Caribbean architecture. Located at the epicenter of Pier Park is The Grand Theatre 16 showing all the latest feature films. The Grand is now offering Super Saver Tuesdays where all seats, all day every Tuesday are only $5, making it a fun, affordable outing for the whole family. For the more curious adventurers, Ripley’s Believe It or Not boasts a prime location on Panama City Beach for exploring the most interesting and quirky wonders on the planet.

“We are proud to welcome families from all over the world to enjoy paradise on our shores in our luxury accommodations,” said vice president of sales and marketing for The Resort Collection Paul Wohlford. “I know families who book with us will create great memories that will last for years to come.”

Panama City Beach, Florida has all the natural and man-made amenities to create the perfect family getaway and The Resort Collection of Panama City Beach has the perfect offer to make it a fun, affordable and stress-free vacation. Family Spring Vacation offers are based on availability.

For information on The Resort Collection of Panama City Beach, or to book reservations, call (866)-203-1164 or visit http://www.resortspcbeach.com.

Panama City Beach Spring Break more Family Friendly than Ever

Spring Break 2009 on Panama City Beach will be more family friendly with regards to outgoing marketing efforts than it has been in several years, if ever. This year, there is a greater emphasis on attracting families to our destination and activities planned reflect trying to cater to this market.

Each year tens of thousands of spring breakers descend on our beaches to enjoy great weather, shopping and tons of activities that our area’s businesses put on for this highly consumptive crowd. This business is essential to the primary industry in our area, tourism. Local businesses depend on this to jump start their revenue for the year. It has been argued in the past that families have greater spending potential than college kids, therefore have a greater capability in pumping money into our local economy. I totally agree with this, but I don’t agree that we can just shut down college spring break and expect the families to just show up.

This process must be gradual and will take time, but the effects will be lasting. Starting this year, the Panama City Beach Convention and Visitors Bureau is spending money on marketing to the family demographic. In the next three years, we’ll see this category trend in the same direction that will ultimately lead to a family friendly destination where parents will feel safe bring their kids to the beach again. Now, that’s not to say that we won’t see college kids doing keg stands on the beach any more, but the level of occurrence will be less.

With the growth and fertilization of Pier Park, finally families actually have something to do here in Panama City Beach. In addition, activities are springing up left and right, with the help and creativity of the CVB’s staff. I frequently receive emails from Susan Estler, Director of Marketing for the Panama City Beach’s Convention and Visitor’s Bureau of great ides that they are coming up with to help tell the nation about our area. They are moving in the right direction with momentum picking up each week.

Two weeks ago, Daytime, a show geared towards daily lifestyles and entertainment content was in Panama City Beach for a long weekend experiencing everything from para-sailing to shopping and dining in our area. With cameras in tow they braved the chilly weather with one of their main hosts, Cyndi Edwards. Aired on their network will be five 3-5 minute segments that will serve as an expose of what makes Panama City Beach a great place to vacation.

Also new this year is an expansive campaign with Southern Living including an online sweepstakes driving families to our shores, weekly radio “Beach Report” on stations throughout the southeast and a series of family Focus Concerts at Aaron Bessant Park (tentative right now, but should have more details soon).

Spring Break IS Upon Us

_mg_6742 Every year, at the beginning of spring break, I’m always glad to see the life pumped back into Panama City Beach. The Beach Wal-Mart is packed with young energy, the streets are pumping with life and local businesses are happy the winter months are over and they can start living again. Of course, I’m always glad to see them go at the end as well.

“As little as four weeks ago, we were a little worried,” said Russ Smith, Vice President of Resort Operations. He went on to say that over the last couple of weeks, things have picked up and it looks like at this time, occupation is right on par with last year over the entire spring break, but the times in which visitors are coming in have shifted. “I don’t know if it was the recent warnings about going to Mexico that’s given us the boost or just late planning on the part of the college kids.”

“Everyone seems to be cautiously optimistic this year,” says Dana Lent, Communications Manager for the Panama City Beach Convention and Visitors Bureau. “The proof is in the pudding, we’ll see how the numbers really pan out when we see the bed tax collections.”

What is mostly empty now, Sharky’s Beachfront Restaurant will be filled with spring breakers tomorrow night and in just 8 days time the local beach club will be jam packed.

For the first year ever, Sharky’s will play host to beach tennis and beach volleyball that will ultimately culminate in a professional tournament with professional volleyball players such as 2008 Olympic gold medalists Phil Dalhausser and Todd Rogers. Beach tennis will start off on Sunday March 1st and players can battle it out until March 18th.

This next upcoming week is really the first “big” week of spring break, with this past week having students from Michigan and Canada here in small numbers. Next week just under a half million students will be on spring break across the country and the week after around 1.8 million will be on spring break around the country. Note to other media that has gotten these numbers confused in the past – I said “around the country”, not necessarily coming here.

This year should be a fun year. There is a lot of emphasis on family spring break (another article coming on that!) and there are quite a few family activities coming up.

Check below for a complete list of colleges on spring break this week, courtesy of TripSmarter.com:

March 2-6, 2009 (Mon-Fri)
College / University	Enrollment
Alverno College	2,654
Barry University	9,324
Beloit College	1,300
Bennett College	572
Bethune-Cookman College	2,895
Bishop’s University	1,817
Boston College	13,723
California University of Pennsylvania	7,728
Cambrian College	4,401
Clark University	2,883
College of Charleston	11,320
Duquesne University	10,184
Fairfield University	4,935
Florida A&M University	12,792
Florida Atlantic University	26,245
Georgia State University	27,134
Grand Valley State University	25,000
Greensboro College	1,233
Lebanon Valley College	1,906
Lehigh University	6,836
Loyola College, Maryland	6,131
Loyola University, Chicago	15,545
Mary Baldwin College	2,242
Moore College of Art and Design	493
North Carolina A&T	11,103
North Carolina State University	31,130
Pepperdine University	6,053
Rice University	4,195
Rocky Mountain College	898
Saint Cloud State University	17,173
Saint Francis University	2,121
Schoolcraft College	10,213
Silver Lake College	1,000
Stetson University	2,273
Universite du Quebec (Montreal)	40,624
University of Evansville	2,350
University of Virginia	20,190
Valparaiso University	3,874
Villanova University	9,335
Virginia Western Community College	9,000
Western Carolina University	11,000
Western Michigan University	24,433
Wingate University	2,041
Xavier University	6,500
TOTAL	412,581

PCB Sand Sports Teams up with AVP for Beach Volleyball

PCB Sand Sports in partnership with AVPNext, the grassroots program of the Association of Volleyball Professionals will be developing a Beach Volleyball league and series sponsored by Barefoot Wine to launch at Sharkys the week of May 11th, 2009. The leagues will begin at 6 p.m. on Wednesday nights for men’s doubles and Friday evening for women’s doubles.

The leagues will run for 8 weeks and offer both the men and women’s winners a prize of $1000 in cash along with airfare and entry into competition for the “first ever” Barefoot Cup Championship in Hermosa Beach, CA. The top 16 teams from across the U.S. will compete in Hermosa Beach to represent their area.

Sharkys and Seahaven are partners with PCB Sand Sports to bring the “fun” of beach sports directly to Panama City Beach with programs, events and activities to showcase the white sand and ambience of the area. Roman Reese founder of PCB Sand Sports and Director of Nashville Beach Volleyball has been involved in volleyball for more than 20 years.

He has been a major influencer to develop the long standing Fud’s 4-Person Tournament that is located in the Destin, Ft. Walton area that has grown from 17 teams to more than 250 teams with a waiting list to play. This tournament is now a “regular” vacation for the players who began to come in the beginning and developed the event into a “memorable” tournament to meet friends and reconnect with players across the country.

The AVP Pro Tour will be hosting their first Tour Stop in Panama City Beach in front of Sharkys the weekend of March 28th-29th and will showcase some of the top players in both men and women’s categories to kick off the focus Panama City Beach has to bring FUN beach sports to the area. We hope to see the local community come out to meet the Pros.

PCB Sand Sports and Seahaven will be working closely with Bay Area Sports Association a non-profit focused to support sports programs for the local kids to set up visits with the Pros to promote beach volleyball.

PCB Sand Sports is also coordinating additional leagues for Sharkys to provide Co-Ed 4’s on Tuesday nights and Co-Ed 6’s on Thursdays. For more information on the leagues and beach volleyball events and activities contact Roman Reese @ beachresearch@yahoo.com

More Info on Pro Volleyball Coming to PCB

The AVP Pro Beach Volleyball Tour will kick off its 2009 season in a unique fashion; the Tour is holding its first-ever Spring Break event in Panama City Beach, Fla., March 27-29. The event will feature the world’s best beach volleyball players, including 2008 Olympic gold medalists Phil Dalhausser and Todd Rogers, battling it out on the sand amidst the excitement of Spring Break.

Panama City Beach plays host to hundreds of thousands of college students each year, who descend on the Florida coast to soak up the surf and sand, and party on the beach. While the main event of AVP’s Spring Break will be the AVP Crocs Tour Panama City Beach Open, taking place March 27-29, the AVP will head to Panama Beach City on March 7 to start its three-week Spring Break experience.

“We are excited to bring the AVP to Spring Break for the very first time,” said Leonard Armato, CEO and Commissioner of AVP Pro Beach Volleyball. “The biggest beach party in the country is the perfect atmosphere in which to kick off our 2009 season.”

The finale of the AVP’s Spring Break in Panama City Beach will come as the AVP Crocs Tour Panama City Beach Open. A one-day qualifier will begin on Friday morning, March 27, followed by a live band in the evening. Men’s and women’s Main Draw action will start on Saturday morning with both men’s and women’s finals planned for Sunday afternoon. AVP specifically chose the last weekend of March for their tournament because it is both the final weekend of collegiate Spring Break and the first weekend of “family spring break”. The event will be a fun party for all ages.

Prior to the competition, the first two weeks of Spring Break will include numerous promotions and events geared towards Spring Breakers. The third week of the AVP’s Spring Break event will start off with the first-ever Collegiate Beach Challenge. Starting on Tuesday, March 24, college students from across the country will have the chance to participate in a two-day four-on-four beach volleyball tournament. There will be men’s, women’s and coed divisions competing for cash prizes.

The AVP Crocs Tour event will take place directly behind Sharky’s Beach Front Restaurant & Tiki Bar, located in the heart of Panama City Beach at The Towne of Seahaven. In an attempt to revert back to the sport’s beginnings, six of the courts will be set up in “old school” style. This set-up will include minimal bleacher seating, allowing plenty of room for beachgoers to throw down their towels and fully enjoy the beach party atmosphere of Spring Break.

About AVP, Inc.:
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry’s most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2009 and features more than 150 of the top men and women competitors in the sport. AVP athletes won both the women’s and men’s gold medals at the 2008 Games in Beijing, marking the first gold medal sweep by a single country in the history of Olympic Beach Volleyball. AVP is headquartered in Los Angeles, Calif. For more information, please visit http://www.avp.com.

MTV Picks Cancun over Panama City Beach

Considering that the TDC/CVB has been paying MTV Networks so much money to promote college spring break, I was surprised to see that MTV is filming the 22nd season of their popular show “The Real World” in Cancun during College Spring Break. According to RealityTVWorld.com, “The Real World: Cancun’s participants will reportedly work with spring break resource site StudentCity.com to serve as guides for visiting college students while also enjoying the Mexico vacation destination themselves.”

MTV Networks agreed to promote PCB “as the location to be” for college spring break. So why aren’t they filming the college spring break oriented show here? Then again, I’m sure there are many PCBDaily readers who are glad we won’t be getting additional national coverage as a college spring break destination.

More than a Sport, It's a Movement

PCB Sand Sports in partnership with the legendary Sharkys Restaurant and Tiki Bar along with Towne of Seahaven are preparing to add Beach Tennis and Beach Volleyball to their menu for FUN. The first partnership will begin with a “first ever” healthy Spring Break program for college students who visit the beach March 1st-18th with an introduction and “team challenge” to College vs. College competition. Beach Tennis is essentially doubles tennis played sand. Played on regulation beach volleyball court, and using regulation tennis racquets and a slightly depressurized tennis ball, players volley for points without letting the ball touch the sand.

Beach Tennis is easy to learn and most newcomers to the game can be up and running in as little as 30 minutes. Played at its highest pro level, however it is a fast-paced, intensely competitive game that delivers an amazing workout, even for hardcore athletes.

021909_sand_tennis_logo_sm Beach Tennis USA and PCB Sand Sports will be at the beach offering training, along with Pros from Tampa to provide coaching with play leading up to a final tournament challenge on Thursdays each week to give the students something fun to maintain their goal to meet each other and play.

In 2009 Beach Tennis USA will be enlisting the services of students around the country to serve as BTUSA University Directors, who will serve as “brand ambassadors” at their schools and help promote the growth of beach tennis through intramural programs.

Panama City Beach will be the first “event” promoting this concept. Approach to the colleges and is expected to continue to grow with one of the “hottest” new sports in America to foster further events and competition leading into a healthier approach to Spring Break for college students and families who visit our area.

Sharkys will maintain two permanent nets for Beach Tennis and will continue to partner with PCB Sand Sports to develop programming for leagues, tournaments and events
to lead into family spring break and summer. For more information contact beachresearch@yahoo.com.

AVP Coming to Panama City Beach for Spring Break

As college students across the country prepare for the time honored tradition of Spring Break, the AVP prepares to start a Spring Break tradition of its own this year in Panama City Beach, Florida.

Known to many as Spring Break Capital of the World, Panama City Beach plays host to hundreds of thousands of college students each year, who descend on the Florida coast to soak up the surf and sand, and party on the beach. Along with the endless sea of Spring Breakers, also come some of the biggest names in Spring Break entertainment, including MTV, who has called Panama City Beach its Spring Break home for several years.

This year, the AVP plans on making its own name for itself in Spring Break entertainment, as it will pack up the Southern California beach party atmosphere found on the AVP Crocs Tour and bring it to Panama City Beach for the first event of the 2009 season.

While the main event of AVP’s Spring Break will be the AVP Crocs Tour, March 27-29, the AVP will head to Panama Beach City on March 7 to start its three week Spring Break experience.

The first two weeks of Spring Break will include numerous promotions and events geared towards Spring Breakers, and hosted by the AVP’s official sponsors, including, Bud Light, Crocs, Gatorade, Naked Juice, and Nature Valley, among others.

The third week of the AVP’s Spring Break will start off with the first ever Collegiate Beach Challenge. Starting on Tuesday, March 24, college students from across the country will have the chance to participate in a two day four-on-four beach volleyball tournament. There will be a men’s, women’s and coed division, each competing for cash prizes. Also at stake for the winning teams will be the unique opportunity to move on to a final where they will face a team of two AVP Pros.

The finale of the AVP’s Spring Break in Panama City Beach will come at the end of week three, with the AVP Crocs Tour Panama City Beach Open. In what will serve as the 2009 season-opening event, the AVP Crocs Tour will showcase some of the best beach volleyball players in the world, including 2008 Olympic Gold Medalists, Phil Dalhausser and Todd Rogers. A one-day qualifier will begin on Friday morning followed by a live band in the evening. Men’s and women’s main draw action will start on Saturday morning with the finals scheduled for Sunday afternoon.

The AVP Crocs Tour event will take place directly in front of Sharky’s Beach Front Restaurant & Tiki Bar, located in the heart of Panama City Beach. In an attempt to revert back to beach volleyball’s beginnings, six of the courts will be set up in “old school” style. This will include minimal bleacher seating, allowing plenty of room for beach-goers to throw down their towels and mingle, while fully enjoying the beach party atmosphere of Spring Break.

Those wanting to be close to all of the AVP’s Spring Break events are encouraged to stay in one of the several hotels and condominiums that are affiliated with Sharky’s. For more information, please click here.

Stay tuned for more details as AVP’s Spring Break gets closer.

Source: AVP.com

TDC Approves working with MTVu for Spring Break

The Tourist Development Council approved moving forward with MTVu for promoting Spring Break 2009. I guess at this point, it is too late to “go back to the drawing board.”

Here is the evolution of how it all went down.

The original MTVu proposal included a 10 day village with 8 concerts over 4 days, 300 30 second TV ad spots, 10 million online impressions, a database by which to collect user contact info (mobile numbers, email addresses, etc.), and a few more things.

The whole proposal was discussed during a marketing committee meeting and overall a motion was made to approve moving forward, but with the stipulation that the TDC wanted the price to be lowered to $200,000 (stemmed from what some believe as an effort to come up with less co-op money).

When MTVu heard about this, they weren’t that happy and came back with a proposal that was just more than half of their initial proposal for 20% less money. Of course, that wasn’t gonna work for the TDC. After calming MTVu down, Dan Rowe, et.al. was able to negotiate 250 30 second TV ad spots, 10 million online impressions, database collection, a 10 campus kick-off tour featuring Panama City Beach as a spring break vacation destination, featured premium placement on the MTVu hub page (what does that mean??), and a link back to the micro site (from where???).

Dan explained that some of the benefits of working with MTVu include that they are regulated by the FCC, they have a brand to protect, that they do NOT advertising any alcoholic products, will not publish any film/pictures of alcoholic related activity or drunk students, and that they are good for our image and our initiative to vacation responsibility.

The board stressed their desire to not spend more than $150,000, and that the rest MUST come from co-op sponsors. Staff (Dan and co.) have so far received commitments for co-op in the amount of $50,500 and anticipates that number to grow as we come closer to spring break. All additional funds generated will go first to operational costs associated (costs can be up to $90,000 above and beyond the $150,000 – someone correct me if I’m wrong here), then go to paying the TDC back for the initial $150,000 investment.

This year, compared to last year, there are actually three categories for co-op sponsors:

Lodging – hotels, condos, resorts, etc.
- There will be two levels of sponsorship opportunities, premium and all the others. Premium will be limited to 6 advertisers and will have premium placement on the main lodging page, and all the others will be on a page linked to through an “all offers”, or “all other offers” text or graphic link from the main lodging page.
Food/entertainment – restaurants, bars, clubs, etc. For this category, there are unlimited opportunities available, for premium and otherwise. The premium sponsors will have the opportunity to have their specials, etc. broadcasted to the TDC database via text messages (that is supposed to be geo-targeted).
Retail/attractions – the new element (can’t beleive this never existed before), includes retails stores or services such as Victoria Secrets or California Cycles. This category will have the same premium “text message” opportunity as the food/entertainment category.

There are a lot of cool things that can be done with text messaging marketing. I’m not sure the geo-targeting aspects are all they are cracked up to be as they require to user to have an application up and running on their phone in order to receive messages, and I’m not sure that students will be walking around with their phones open and an app running, or if they’d even start the app in the first place.

Also, with doing just plain text message advertisements are still limited to 160 characters per messasge, which can get used up pretty quick.

Can this be done without MTVu, I’m sure of it. However, at this point, what are the alternatives? I don’t know, and neither does the TDC. I’m sure they would be open to suggestions of anyone that could come in, set up a whole online marketing campaign with millions of impressions, put on a fairly large scale show with several concerts, incorporating a variety of web and tv posibilities and do it all for a package price. Anyone?